1 / 52

Welcome to STATE LEVEL WORKSHOP 2010 (HARYANA) Sensitization of Stake Holders - PowerPoint PPT Presentation

  • Uploaded on

Welcome to STATE LEVEL WORKSHOP 2010 (HARYANA) Sensitization of Stake Holders. Presentation by :. Susheel Kumar, TD Alok Srivastva , PSA National Informatics Centre. “ICT Diffusion for Sustainable Grassroots Development & Assisting India’s 1.2 billion to augment their earning power”.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Welcome to STATE LEVEL WORKSHOP 2010 (HARYANA) Sensitization of Stake Holders' - kirra

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg






Sensitization of Stake Holders

Presentation by:

Susheel Kumar, TD

AlokSrivastva, PSA

National Informatics Centre

Slide2 l.jpg

“ICT Diffusion for Sustainable Grassroots Development & Assisting India’s 1.2 billion to augment their earning power”


..in the service of farmers since 2001


Slide3 l.jpg

AGMARKNET Portal Assisting India’s 1.2 billion to augment their earning power”

Stake holders l.jpg
STAKE HOLDERS Assisting India’s 1.2 billion to augment their earning power”

  • Department of Agriculture & Cooperation

  • Directorate of Marketing Inspection

  • State Agriculture Marketing Boards

  • National Informatics Centre

  • Farmers

  • Govt. procurement points (Mandies, sub yards etc.)

  • KVKs, KCCs, CSCs etc.

Slide5 l.jpg

Agricultural Marketing Information System Network (AGMARKNET)

  • Presentation Outline

  • Project Objectives and Components

  • Present Status

  • Reports

  • Challenges Faced

  • Constraints & Requirements

  • Ongoing activities

  • Further Roadmap

Slide6 l.jpg

Objectives (AGMARKNET)

  • To establish a nation-wide information network for speedy collection and dissemination of market information and data for its efficient and timely utilization.

  • To facilitate collection and dissemination of information related to better price realization by the farmers. This would cover:

  • Market related information such as market fee, market charges, costs, method of sale, payment, weighment, handling, market functionaries, development programmes, market laws, dispute settlement mechanism, composition of Market Committees, income and expenditure, etc.;

  • Price-related information such as minimum, maximum and modal prices of varieties and qualities transacted, total arrivals and dispatches with destination, marketing costs and margins, etc.;


Slide7 l.jpg

Objectives (AGMARKNET)

(c) Infrastructure related information comprising facilities and services available to the farmers with regard to storage and warehousing, cold storage, direct markets, contract farming, buy-back arrangements, grading, re-handling and repacking etc.; and

(d) Promotion related information covering accepted standards and grades, labelling, sanitary and phyto-sanitary requirements, pledge finance, marketing credit and new opportunities available in respect of better marketing;


Slide8 l.jpg

Objectives (AGMARKNET)

  • To sensitize and orient farmers to respond to new challenges in agricultural marketing by using ICT as a vehicle of extension.

  • To improve efficiency in agricultural marketing through regular training and extension for reaching region-specific farmers in their own language.

  • To provide assistance for marketing research to generate marketing information for its dissemination to farmers and other marketing functionaries at grass-root level to create an ambience of good marketing practices in the country.

Slide9 l.jpg

Agriculture-Marketing Infrastructure (AGMARKNET)

Principal Market Yards: 106

Sub-Market Yards : 178

Purchase Centres : 187

Fruit & Vegetable Markets : 30

Fodder Markets : 25

Special Markets –Wool : 1

Cotton Markets 33

Fish Markets 3

Slide11 l.jpg

Present Implementation Status (AGMARKNET)

Functioning Status Available: 128

Average Reporting %: 76

Temporarily non functioning apmcs l.jpg
Temporarily non-functioning APMCs (AGMARKNET)

  • Due to Computer M/C: 1

  • Due to UPS: 0

  • Due to Internet Connectivity: 21

  • Due to Agmarknet Software: 6

  • Due to non-availability of Operators: 0

…As on Feb 2010

Reports on prices arrivals l.jpg
Reports on prices & arrivals (AGMARKNET)

  •  Commodity-wise, Market-wise Daily Report

  •  Market-wise, Commodity-wise Daily Report

  •  Market-wise Daily Report for Specific Commodity

  •  Commodity Prices during last week

  •  Market-wise Prices during last week

  •  Commodity Transactions Below MSP

  •  Commodity-wise, Market-wise Daily Report for a State

  •  Date wise Prices for Specified commodity

  •  State wise, Market-wise, Commodity-wise Daily Report

Sample report l.jpg
Sample report (AGMARKNET)

Agmarknet portal access points l.jpg
Agmarknet portal access points (AGMARKNET)

  • From any internet point using the url http://agmarknet.nic.in

  • Agmarknet centres in Mandies

  • Nearest Kisan Call Centres

  • Nearest CSCs

  • Nearest KVKs

  • Any cyber cafe etc

How agmarknet portal works l.jpg
How Agmarknet portal works (AGMARKNET)

  • All APMCs have been equipped with a computer machine loaded with

    • Windows OS

    • Agmarknet Software

    • Internet connectivity

  • Software operations trained computer operator feeds commodities’ data of daily prices & arrivals

  • Automatic Data transmission to the central server

  • Updation of centralized database automatically

  • Updated information is available and accessible through http://agmarknet.nic.in portal

  • Slide31 l.jpg

    Overview of key contents (AGMARKNET)

    • Broadly, the Agmarknet portal includes following

    • Prices and Arrivals (Daily Max, Min, Modal, MSP; Weekly/ monthly prices/arrivals trends; Future prices from 3 National commodity exchanges, Export/Import of Agricultural commodities)

    • Grades and Standards (AGMARK, CODEX,PFA Act and Rules)

    • Commodity Profiles (Paddy/Rice, Bengal Gram, Mustard-Rapeseed, Red Gram, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, ... Other commodities in progress)

    Slide32 l.jpg

    Overview of key contents (AGMARKNET)

    • Market Profiles (Contact details, rail/road connectivity, market charges, infrastructure facilities, revenue etc.)

    • Other Reports (Best Marketing Practices, Market Directory, Scheme Guidelines, DPRs of Terminal Markets etc.)

    • GIS based Atlas

    • Research Studies

    • List of companies involved in Contract Farming

    Slide33 l.jpg


    • Knowledge of rates of mandies where farmers wants to sell produces before leaving home

    • Farmer gets best prices of their produces

    • Decision support system for farmers that where to sell their produce

    • Increased transparency in the mandi procurement system

    • Availability of data for trend analysis

    • Market rates in local language

    Slide34 l.jpg


    • Market Bulletins

      • Reports available

        - Daily Market Bulletins

        - Prices prevailed during previous week

        - Prices of specified commodity

        - Reports on commodities being transacted below MSP

    Slide35 l.jpg


    • Statistical and Monitoring Reports

      • Provides State wise, District wise, Market wise, Weekly, Monthly arrivals and prices information of the agricultural commodities

      • Reports for analyzing and comparing the prices prevailing in (i) four metros, (ii) the top five states in the terms of arrivals etc. Reports available in tabular as well as graphical formats.

    Slide36 l.jpg


    • Monitoring System for below MSP transactions

    • To monitor transactions below MSP, interface has been developed for markets to enter the reasons.

    • Report can be generated to view reasons for transactions below MSP Being monitored at Secretary level

    Slide37 l.jpg


    • Local Languages

      • Information on portal is available in 12 languages i.e. English, Hindi, Punjabi, Marathi, Bengali, Assamese, Tamil, Oriya, Kannada, Malayalam Gujarati and Telugu.

    Slide38 l.jpg


    • Market Profile and Atlas

    Includes market information on

    • General Information

    • Administration

    • Rail/Road Connectivity

    • Market Area

    • Arrivals & Dispatches

    • Licensed Functionaries

    • Market functionaries

    • Traditional methods

    • Transportation

    • Storage

    • Availability of facilities & services

    • Market charges and Financial position

    Slide39 l.jpg

    AGMARKNET portal Static Content (AGMARKNET)

    • Research Grades and Standards

      • Standardization and Grading aspects of agricultural products: AGMARK standards, Codex Standards, PFA Act and Rules

    • Commodity Profiles

      • Paddy / Rice, Bengal Gram, Red Gram, Mustard – Rapeseed, Mushroom, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, fruits and other vegetables.

    • Market Directory

      • State wise Market Directory

    • Contract Farming

      • List of Private Sector Companies involved in Contract Farming in India

    • Food Outlook – FAO

      • “Food Outlook” provides analysis global perspective on the production, stocks and trade of cereals and other basic food commodities


    Slide40 l.jpg

    AGMARKNET portal Static Content (AGMARKNET)

    • Market Research Studies conducted by DMI

      • Working of Livestock Exchange Markets, Post-Harvest Management of Mushrooms with Special reference to Himachal  Pradesh , Abstract Of Report on Marketable Surplus and Post Harvest Losses of Food grains in India, w.r.t. Ragi, Green Gram (Moong), Red Gram, Paddy, Bangal Gram in India 2002

      • Agricultural Marketing Boards/Directorates

      • Linked to websites of State Agricultural Marketing Boards and Directorates and several other agricultural marketing related agencies in public and private domain (NHB, APEDA, NIAM, NAFED, Kisan Krishiworld, AgriWatch, Commodity Exchanges etc)

      • DMI Schemes

      • Marketing Infrastructure, Grading and Standardisation, Rural Godowns, MRIN – Operational Guidelines and progress of schemes.

    Slide41 l.jpg

    Associated Challenges & roll-out issues (AGMARKNET)

    • Markets in remote rural areas, erratic power supply, non-availability of infrastructure, frequent transfers of market personnel trained for reporting data, non-transparent auctions in markets

    • Inconsistent reporting and data quality issues in certain cases. Because of multi-layered system, Ownership by States not by default; Constant monitoring and persuasion at various levels needed in present system to ensure regular, reliable and consistent information flow as Agricultural markets are autonomous bodies.


    Slide42 l.jpg

    Associated Challenges & roll-out issues (AGMARKNET)

    • The translation of contents of portal into regional languages for the benefit of the farmers and its updation

    • Lower Dissemination/Accessibility at grassroots. Access to information was through internet and, therefore, There was limited diffusion in rural areas.

    • Data is needed to be regularly analyzed at local levels to give needed market intelligence to the farmers and other stakeholders There is need to publish commodity specific bulletins in the form of advisories


    Slide43 l.jpg

    Associated Challenges & roll-out issues (AGMARKNET)

    • Spreading awareness among Farming Community

    • Farmers Advisory Servicewith the help of SAUs, other line departments, etc.

    Slide44 l.jpg

    Collaboration for wider dissemination (AGMARKNET)

    • Doordarshan/ Cable TV for dissemination through program

    • BSNL/other operators for dissemination through mobile phones

    • Farmers’ Co-operatives for dissemination through Information

    • FMC for dissemination through display board being set up by FMC in 500 major markets

    • Collaboration with (CSCs)

    • Dissemination through KCC,

    • KVKs may also explored

    Slide45 l.jpg

    • Recognition (AGMARKNET)

    • Stockholm Challenge 2006 (Finalist)

    • Microsoft Award 2006 – A Project of National Importance

    • Skoch Editor’s Choice 2006

    • CSI-TCS Award 2004 – Innovative IT Usage

    Slide46 l.jpg

    Future course of action (AGMARKNET)

    • Organised Agriculture Retail Chain (OARC) for reaping the Farm-Industry Linkage: a Possibility through AGMARKNET Portal;

    • “Linking Farmers to Markets”: Appropriate ICT Measures recommended during the Eleventh Plan, provision of mobile services for farmers

    • Linking weighment systems at Mandies & GPP availabilities

    • Increase of reporting from 76% to 90% then 100%

    • Primary Agricultural Cooperative Societies (PACS): A Pathway for AGMARKNET Portal to Farming Community of the Country

    • Development of Rural Business Hubs in Panchayats – The Portal shows the way for increasing rural incomes

    • AGMARKNET Portal led Extension Services: Role of Agri-Clinics and Agri-Business Centres

    • AGMARKNET Portal: Expansionthrough National e-Governance Programme (NeGP), 24 services.

    Slide47 l.jpg

    National e-Governance Programme in Agriculture (NeGP-A) (22 services) Providing information/Services on following

    Slide48 l.jpg

    • Farmers, Traders, Processors services) Providing information/Services on following

    • NGOs, Co-operatives, KVKs etc.

    • Crops Directorates/Commodity Boards

    • Researchers, Planners

    • Agri-business firms, Banks etc.

    • Automatic Data Downloading

    • Data validation

    • Database updation

    • Trend Analysis

    • Commodity profiles

    • Grades and Standards etc.

    DMI, Headquarters



    Public Access

    Local News papers



    Mobile Operators

    Tele Centres

    DMI State Offices(27)

    Notice Board / Electronic Board (In pipeline)

    IFFCO Network

    State Mkts./ Directorates (50)

    Kissan Call Centres






    IFFCO Network


    Regional Portals


    Mobile users


    Farming Community

    Area Office

    Area Office



    In pipeline

    Area Office

    AGMARKNET Deployment Architecture

    Thank you l.jpg
    Thank you… services) Providing information/Services on following

    Farmer – An institution

    “Save the Farmer, Save the Farming”

    (Slogan enshrined in the Report of National Commission for Farmers)

    Slide50 l.jpg

    Strategy Adopted to overcome challenges services) Providing information/Services on following(How challenges were overcome)

    Slide51 l.jpg

    AGMARKNET Road Show organised by Mr. M. Salim, District Secretary, Akshaya Project, Malappuram (Kerala) on 27/05/2008 – Sponsored by the Directorate of Marketing & Intelligence (DMI), Department of Agriculture & Cooperation, Ministry of Agriculture, New Delhi

    Road show covered all agricultural areas in Malappuram district.

    Slide52 l.jpg

    Strategy Adopted to overcome challenges Secretary, Akshaya Project, Malappuram (Kerala) on (How challenges were overcome)