Session iii living with and managing gender stereotypes in adulthood employer s point of view
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Conference: Elimination of Gender Stereotypes: Mission (Im)Possible?. Session III: Living with and Managing Gender Stereotypes in Adulthood Employer’s point of view. Helen Hoffmann UEAPME Brdo, 29 - 30 January 2008. UEAPME. European Association of Crafts, Small and Medium- sized Enterprises

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Session iii living with and managing gender stereotypes in adulthood employer s point of view

Conference: Elimination of Gender Stereotypes: Mission (Im)Possible?

Session III: Living with and Managing Gender Stereotypes in Adulthood Employer’s point of view

Helen HoffmannUEAPME

Brdo, 29 - 30 January 2008


Ueapme

UEAPME

  • European Association of Crafts, Small and Medium- sized Enterprises

  • 99% of all companies in the EU are SMEs, and 92% are micro enterprises with less that 10 employees.

  • UEAPME is European Social Partner

  • UEAPME negotiates and signs agreements

  • http://www.ueapme.com


Joint work of the european social partners on gender equality

Joint work of the European Social Partners on Gender Equality

  • Not only legislation but needs to be practical

  • European Social Partners agreed on a Framework of Action on Gender Equality (2005-2010)

  • 2 follow-up reports:

    • 4 priorities at national level: gender roles and fight against stereotypes, work-life balance, promoting women in decision-making, equal pay

    • Priority emphasis on desegregation of labour market

    • Trends:

    • Development of educational programmes for teachers and pupils in schools

    • Organisation of career fairs or girls’ days in enterprises, incl. on apprenticeships

    • Interactive information campaigns to encourage young-people in non-traditional career paths

    • http://www.ueapme.com/docs/joint_position/2007/0711_2nd_report_SP_gender_equality.pdf


Managing gender stereotypes a company perspective

Managing gender stereotypes: a company perspective

  • Diversity in Member States

  • Gender equality issue important to the company for a multitude of reasons:

    • Challenge of demographic change and lack of skilled workers

    • Key productivity and business issue

    • Benefits for the company


Measures for addressing gender roles at the work place

Measures for addressing gender roles at the work place

Goal: Ensure gender mix in male or female dominated sectors and professions

  • Cooperation with education and guidance bodies

  • Equal recruitment: job titles and descriptions

  • Mix of measures and tailored made solutions

  • Differences between large and small companies:

    • Limited financial resources to utilise

  • Adaptation of work place

    - Ergonomics

    - Specific aspects


Practical example 1 who is the best in the country

Practical example 1 – ”Who is the best in the country?”

  • Initiative organised by German Association for Motor Trade and Repairs

  • First national competition in 2007 for the best young female apprentice in motor mechanics sector

  • Selection procedure: Country’s 10 best female mechatronics had to fulfill typical tasks of a mechatronic

  • Aim:

    - Attract more female apprentices in male dominated profession

    - Motivate and encourage high performance

    - Show opportunities

    - Create high visibility through information campaign

    - Acts as incentive


Practical example 2 framework agreement

Practical example 2 – Framework agreement

  • Framework agreement signed by French Minister for Social Cohesion and Equality and CAPEB (Association representing Craftsmen and SMEs in the Construction Sector) in January 2007

  • Promote gender mix & equality in construction sector

  • Fight stereotypes that devalorise construction sector jobs and show positive aspects of these professions

  • Communication and awareness raising

  • Evaluation & implementation of agreement through expert committee

  • Duration initially 3 years


Practical example 3 women s talent il talento delle donne

Practical example 3 – Women’s Talent (Il Talento delle donne)

  • Initiative organised by Italian National Crafts and SME Association (CNA)

  • Female entrepreneurs and daughters in key roles in SMEs and craft enterprises > generational handover of businesses

  • Goal: Enhance management skills and strengthen women’s self-employment by optimising availability of specific products

  • Tools: Seminars and training courses on business practices, HR, positive actions for equal opportunities within the company

    • Facilitate exchange of experience between senior and junior entrepreneurs

    • Give a structured business transfer plan & personal training plan, incl. generational handover under a gender viewpoint

    • http://www.ueapme.com/docs/compendium/compendium_print.pdf


Conclusion elimination of gender stereotypes

Conclusion Elimination of Gender Stereotypes

1)Requires a shared responsibility of society, employers, employees and education and training establishments to change mindset

2) Needs to start at a very early age

3) Is strongly influenced by family sphere

4) Necessitates supportive guidance at school

5) Requires gender neutral recruitment policy

6) Needs a sustained effort in disseminating information at European, national, regional, local and enterprise level


Session iii living with and managing gender stereotypes in adulthood employer s point of view

Thank you for your attention!

Helen Hoffmann

Social Policy Adviser

E-mail: [email protected]

Tel: +32-(0)2 230 75 99

Fax:+32 (0)22307861

www.ueapme.com


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