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Pharos University In Alexandria Faculty of Mass communication. International Communication Week :10 Lecture :10 B y: Dr : Zenat Abou Shawish 2013 . Assessment.

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pharos university in alexandria faculty of mass communication
Pharos University In Alexandria Faculty of Mass communication

International Communication

Week :10 Lecture :10

By: Dr: ZenatAbouShawish

2013

assessment
Assessment

2- Disadvantages of international

Communication or Global media

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1-

The relationship between source and receiver is usually unambiguous. The public is under the direct control of the communicator

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2-

The contents of the communication needs arise from the public, information will be processed so as to meet those needs

global media
Global media

3-

· Professionalization substantial media specialists have a negative effect because messages are institutions providing guided by criteria eficientei

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4-

· Turn the sensational newspaper

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5-

· Distorted perceptions of real world

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6-

Create (sometimes unintended) models false, “bad”, the public is exposed, but not able to select and process information (children, sick, etc..)

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7-

· The message, however objective he is distorted since the source (bias creator)

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8-

Post effects depending on the nature of cognitive, affective and behavioral

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9-

Can easily induce certain types of public misinformation

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10-

Produces changes, facilitate or strengthen the opinions or beliefs that may be wrong, dangerous social, etc..

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11-

Handles audiences by changing, changing contextual an event, news, etc..

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