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A Market Research Study of MSHSAA Prepared for: Dr. Cherry & MSHSAA Representatives Prepared by:

A Market Research Study of MSHSAA Prepared for: Dr. Cherry & MSHSAA Representatives Prepared by: MK 345 Business Researchers . Researchers by Group:. Objective 1 : To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event.

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A Market Research Study of MSHSAA Prepared for: Dr. Cherry & MSHSAA Representatives Prepared by:

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  1. A Market Research Study of MSHSAA Prepared for: Dr. Cherry & MSHSAA Representatives Prepared by: MK 345 Business Researchers

  2. Researchers by Group:

  3. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. What is your age group? 14-20 / 21-27 / 28-34 / 35-44 / 45-54 / 55+

  4. Objective 1: Basic Demographics • How many high school volleyball matches do you attend per year? 8.76 matches • Your first MSHSAA Volleyball Championship? Yes: 45% No: 55% • If NO, how many years have you attended?

  5. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. About how far did you travel to reach Cape Girardeau? 199 miles

  6. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. Who did you attend with?

  7. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. How many people did you attend with in each age group (listed below)?

  8. Objective 1: To Determine the Basic Demographics of Attendees at the Cape Girardeau MSHSAA Event. Do you live in Cape Girardeau? If no, in what town do you live? (top 10 responses displayed)

  9. Objective 2 Team 4 Kaitlyn, Madelyn , Laura, Matt, Dani • Objective 2: • To determine why the guests are in attendance and assess the their relationship to the event. • We asked our survey participants 7 questions regarding objective 2.

  10. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event. Why are you attending today? How did you learn about this Event?

  11. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event. How often Do you visit www.mshsaa.org? Would you follow MSHSAA events on Facebook or Twitter?

  12. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event. Have you attended other MSHSAA Championship events? Do you support your local school in any of the following ways?

  13. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event How significant was the decision to attend this event?

  14. Objective 2: To determine why the guests are in attendance and assess the their relationship to the event. • Conclusions… • Attendants felt that it was significant to be at the event. • Guests were there because they support their High School Volleyball Team. • Guests also support attending the events. • Most of the guests have attended the MSHSAA championships before.

  15. Objective 3: To understand and quantify our guests’ experiences, in terms of the event, the facility, and the community Scale: “1” being lowest rating and “5” being highest rating

  16. Objective 3: To understand and quantify our guests’ experiences, in terms of the event, the facility, and the community Scale: 1=Strongly Disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Strongly Agree

  17. Objective 4: Assess Guest Awareness of Sponsors and Promotions

  18. Objective 4: To understand and quantify our guests’ experiences, in terms of the event, the facility, and the community

  19. Additional Qualitative Information

  20. Thank You Questions or Comments?

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