Under Pressure [UP]
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Under Pressure [UP]. Next Generation Pressure Pump. Alan Asbeck Mike Ho David Klaus Maxim Melnikov. David Klaus. Mike Ho. Team. ME: We can improve this A LOT!. ME: I have seen Burmese people myself. They won’t buy THIS! . Alan Asbeck. Maxim Melnikov.

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Under Pressure [UP]

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Under pressure up

Under Pressure [UP]

Next Generation Pressure Pump

Alan Asbeck

Mike Ho

David Klaus

Maxim Melnikov


Under pressure up

David Klaus

Mike Ho

Team

  • ME: We can improve this A LOT!

  • ME: I have seen Burmese people myself. They won’t buy THIS!

Alan Asbeck

Maxim Melnikov

  • MBA: what are the deliverables by Monday ?!

  • EE: I want to build stuff NOW!


Under pressure up

Most Plot for Your Kyat

  • $20 to Manufacture  Affordable

  • Simpler, Lighter + Superior Design

  •  Easier to Build + Replace + Transport

  • Excellent Value

  •  Most Productive Pump Investment

  • In The Hands Of Farmers This Fall


Under pressure up

Meet the User -

U Ti Min Huang

  • Monsoon season: 2 acres of rice

  • Dry season: ¼ acre of watermelons and onions (to survive, couldn’t irrigate more)

  • Doubled his dry season plot with IDE/M suction pump last year

  • Dreaming about further expanding his plot and sending his children to school


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Need

Horizontal journey: from pump to plants

  • 98% of pump users have no electricity

  • 50% are women or teens

  • 70% earn < $1/day (90% < $2)

  • Avg. plot size < ½ acre (typically, 45x30 ft)


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Current Solutions Don’t Solve the Problem:

expensive or low performance

KickStart Super Money Maker

IDE India Pressure Pump

Gravity pressure

Modified IDE-M Pump

IDE-M Pressure Pump prototype


Under pressure up

IDE/M pressure pump prototype

Hand

pump

Treadle suction

pump

Cost

Pressure pump in IDE/M product line

Diesel

pump

‘We are trying to develop a product line of pumps that match the irrigation requirements of our core customer – small plot $1/day households’

- Jim Taylor, IDE/M

UP 650

pump

Moundat

Irrigable plot size


Under pressure up

Product Improvements

  • - Treadle linkages

  • Piston Seals

  • Valves

  • Amount of Material

  • Performance/ Cost ratio

UP 650 Prototype

Kickstart Super Moneymaker


Under pressure up

Product Improvements

  • - Treadle linkages

  • Piston Seals

  • Valves

  • Amount of Material

  • Performance/ Cost ratio

Simpler treadle design

Simpler linkages

Optimized treadle travel (full travel uses the entire

cylinder)


Under pressure up

5/8”

2”

shaft

plastic tube

metal plates

Product Improvements

  • - Treadle linkages

  • Piston Seals

  • Valves

  • Amount of Material

  • Performance/ Cost ratio

Vinyl tubing and metal plates

 Reduced friction for improved

efficiency

 Less wasted cylinder space

 Cheaper

 Easier to produce


Under pressure up

Product Improvements

  • - Treadle linkages

  • Piston Seals

  • Valves

  • Amount of Material

  • Performance/ Cost ratio

No molded rubber parts

 Cheaper

 Easier to produce


Under pressure up

Product Improvements

  • - Treadle linkages

  • Piston Seals

  • Valves

  • Amount of Material

  • Performance/ Cost ratio

  • Shorter cylinders, shorter treadles, streamlined frame

     Less weight

     Lower costs


Under pressure up

Product Improvements

How to measure “Most Plot For Your Kyat”?

 What water flow can 1 USD buy?

Kickstart Super MoneyMaker

IDE/M proto of pressure pump

UP 650 prototype

  • - Treadle linkages

  • Piston Seals

  • Valves

  • Amount of Material

  • Performance/ Cost ratio

Flow Rate (gallons per

hour)

1,400

800

800

Cost To

Produce

$65

$30

$20

Performance/ Cost Ratio (GPH/US$)

21.5

26.7

40.0


Under pressure up

Implementation Plan –

Leverage Existing IDE/M Infrastructure

  • production facilities and outsourcing arrangements

  • distribution network: demonstrators, agents, dealers, well drillers


Under pressure up

Impact On The User

Middle Class

Poverty

  • 2.5x plot size during dry season: 0.5  1.25 acres

  • Sprinkler irrigation  Higher value crops

  • Popular in hilly areas for irrigating sloping plots

  • Other applications, such as lifting water to storage tanks for irrigation and domestic use


Under pressure up

Impact On The User (2)

  • 2x Annual Income: $360  $760

  • Bang For Buck = 15/1

  • Profit + loan pay back at the end of dry season

  • Total wealth of one pump is $840 (3 yr NPV @ 15%)

  • 100,000 profitable businesses in 4 years

The UP650 will generate

$60MILLION of new wealth in Myanmar


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Impact On The User (3)

  • 120,000 kids in school in the next 4 years

  • Better nutrition and clothing


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Future Directions

Palo Alto

Myanmar

  • Final calculations of production costs

  • Availability of materials

  • User testing for ergonomics

  • Endurance testing


Under pressure up

Next generation treadle pressure pump

Under Pressure (UP 650)

$60M of social good in Myanmar

More Plot for Your Kyat

  • $20 to manufacture  affordable

  • Simpler, lighter + superior design

  •  easier to build + replace + transport

  • Excellent value

  •  most efficient pump investment

  • In the hands of farmers this fall


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