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Domaining in the Netherlands Developments & potential Michiel Henneke, SIDN

Domaining in the Netherlands Developments & potential Michiel Henneke, SIDN. Michiel Henneke, Marketing manager SIDN. Introducing SIDN. Registry for .nl since 1996. Over 2,9 million domains. Not-for-profit, Private and independent entity. Approx 45 FTE/50 headcount. CEO: Roelof Meijer.

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Domaining in the Netherlands Developments & potential Michiel Henneke, SIDN

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  1. Domaining in the NetherlandsDevelopments & potentialMichiel Henneke, SIDN Michiel Henneke, Marketing manager SIDN

  2. Introducing SIDN • Registry for .nl since 1996. • Over 2,9 million domains.Not-for-profit, Private and independent entity. • Approx 45 FTE/50 headcount. • CEO: Roelof Meijer.

  3. Growth and development of .nl

  4. Use of domain names http://www.uwhypotheekgoedkoper.nl/ http://www.evenapeldoornbellen.nl/ http://www.waarzijnwijnouhelemaalmeebezig.nl/ http://www.ditzouzonderenigetwijfeldelangstedomeinnaamuithollandmoetenzijn.nl/ • Long average length of domains. • The Netherlands have the highest density of domains per inhabitant. • Use of slogans is remarkable.

  5. 87 13 0% 20% 40% 60% 80% 100% .nl other extension Brand Preference • .NL still preferred by 87% of businesses. • Preference among private persons between 63% and 73% • Businesses often start with .nl before registering Gtld’s.

  6. So what’s our problem with the secondary market? There’s not enough of it!

  7. So what to do? The purpose of a registry in the secondarymarket is to ensure maximum added-valuefor the entire zone. Thatmeans focus on: • Brand preference (campaignfor the thirdmillion!). • Distributingavailability. • Less focus on system capacity as a sourcefornames (grabbing).

  8. Questions?

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