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Proximity

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Proximity - PowerPoint PPT Presentation


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Proximity. Font. What is it? How close or far away items are from each other Grouping items close together shows relationships between items Organizes Tips: Group similar items together Good when you have a variety of subtopics within your main topic

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PowerPoint Slideshow about ' Proximity' - kirby


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Presentation Transcript
slide1

Proximity

Font

  • What is it?
  • How close or far away items are from each other
  • Grouping items close together shows relationships between items
  • Organizes
  • Tips:
  • Group similar items together
  • Good when you have a variety of subtopics within your main topic
  • You don’t need to fill all the spaces on the page
  • Avoid too many separate elements on a page
  • Three font families:
  • Serif
    • Serif = ‘tails’
    • Example: Century
  • Sans-Serif
    • “Without Serifs” – without tails
    • Example: Arial
  • Script
    • Looks more like handwriting – fun font used creatively
    • Example: Bradley Hand ITC
  • Tips:
  • Keep consistency
  • All font in body/headings/groupings should be the same
  • Use fonts to decorate
  • Be conscious

A look at The Non-Designer’s Design Book, Robin Williams

slide2

Contrast

Repetition

Alignment

  • What is it?
  • Repeating elements to create patterns
  • Makes the piece look uniform
  • Consistency
  • Tips:
  • Repeat elements (such as fonts, color schemes, spacing, alignments, etc)
  • Don’t be over-repetitive to the point of looking overwhelming
  • What is it?
  • Add visual interest
  • Draws reader’s in
  • Lets readers quickly scan important points
  • Helps readers understand what brochure is about
  • Tips:
  • Use contrast
    • Font
    • Colors
    • Spacing
    • Sizing
  • Make elements VERY different if contrasting them
  • White space can create contrast as well
  • What is it?
  • Creates a solid impression
  • Lack of consistency creates a sloppy, weak impression
  • Unifies and organizes the page
  • Only use different alignments for contrast with 2 strong, different elements
  • Tips:
  • Keep consistency
  • Strong, share edges
  • Don’t place pictures/words randomly
  • Keep one alignment throughout project
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