Proximity
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Proximity. Font. What is it? How close or far away items are from each other Grouping items close together shows relationships between items Organizes Tips: Group similar items together Good when you have a variety of subtopics within your main topic

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PowerPoint Slideshow about ' Proximity' - kirby


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Proximity

Font

  • What is it?

  • How close or far away items are from each other

  • Grouping items close together shows relationships between items

  • Organizes

  • Tips:

  • Group similar items together

  • Good when you have a variety of subtopics within your main topic

  • You don’t need to fill all the spaces on the page

  • Avoid too many separate elements on a page

  • Three font families:

  • Serif

    • Serif = ‘tails’

    • Example: Century

  • Sans-Serif

    • “Without Serifs” – without tails

    • Example: Arial

  • Script

    • Looks more like handwriting – fun font used creatively

    • Example: Bradley Hand ITC

  • Tips:

  • Keep consistency

  • All font in body/headings/groupings should be the same

  • Use fonts to decorate

  • Be conscious

A look at The Non-Designer’s Design Book, Robin Williams


Contrast

Repetition

Alignment

  • What is it?

  • Repeating elements to create patterns

  • Makes the piece look uniform

  • Consistency

  • Tips:

  • Repeat elements (such as fonts, color schemes, spacing, alignments, etc)

  • Don’t be over-repetitive to the point of looking overwhelming

  • What is it?

  • Add visual interest

  • Draws reader’s in

  • Lets readers quickly scan important points

  • Helps readers understand what brochure is about

  • Tips:

  • Use contrast

    • Font

    • Colors

    • Spacing

    • Sizing

  • Make elements VERY different if contrasting them

  • White space can create contrast as well

  • What is it?

  • Creates a solid impression

  • Lack of consistency creates a sloppy, weak impression

  • Unifies and organizes the page

  • Only use different alignments for contrast with 2 strong, different elements

  • Tips:

  • Keep consistency

  • Strong, share edges

  • Don’t place pictures/words randomly

  • Keep one alignment throughout project


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