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Featuring

Featuring. Jason Dailey Director of Bing Evangelism at Microsoft Allison Kent- Smith Director of Digital Development at Goodby Silverstein & Partners Moderated by: Shane Santiago President & Chief Creative Officer at SBS Studios. Chicken or the egg?.

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Featuring

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  1. Featuring Jason DaileyDirector of Bing Evangelism at Microsoft Allison Kent-SmithDirector of Digital Developmentat GoodbySilverstein & Partners Moderated by: Shane SantiagoPresident & Chief Creative Officer at SBS Studios

  2. Chicken or the egg? • Which pushes the other, Creativity or Technology? • How or why does technology help evolve creative brand storytelling? • Talk about your favorite examples of where the line between a creative idea and technological innovation is blurred. Why are these your favorite?

  3. www.takethislollipop.com

  4. thewildernessdowntown.com

  5. Adopting tech-think • How can agencies think more like tech companies? Vice versa? • What are creative technologists? Are they valuable to an agency’s make up? • Talk about learning opportunities for creatives and agencies to get up to speed. (Through infrastructure, culture, or actual training, professional development and conferences.) • Discuss acquisition, fostering internal education, or other models for getting up to speed digitally.

  6. Collaboration models • Talk about successful ways for “creatives” or “agency people” to collaborate with “digital people.” • What agencies do this well? • At what point should “technologists” be injected into the creative process? At the outset, during strategy? Before production?

  7. Things to avoid • What are some models that don’t work? Why? • Should you take stock of your staff and re-hire? Why or why not? • Talk about why “just making sure your brand is on Facebook” doesn’t mean you’ve addressed digital and social execution.

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