Introduction to product management
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Introduction to Product Management. New Product are Critical for Business Evolution and Sustainability Product Can be managed. Success, Failure, Costs and Risks of New Products. Booz, Allen and Hamilton Study of NPD and New Product Introduction

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Introduction to Product Management

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Introduction to product management

Introduction to Product Management

New Product are Critical for Business Evolution and Sustainability

Product Can be managed


Success failure costs and risks of new products

Success, Failure, Costs and Risks of New Products

  • Booz, Allen and Hamilton Study of NPD

    and New Product Introduction

  • National Advertisers study of Branded Consumer Products: Failure directly related to departure from product concept and portfolio

  • Crawford review: Importance of Product Category: Industrial and consumer goods


Initiating factors

Initiating Factors

  • Financial Goals

  • Sales Growth

  • Competitive Position

  • Product Life Cycle

  • Technology

  • Invention

  • Regulation

  • Material Costs and availability

  • Demographic and Lifestyle Changes

  • Customer Requests

  • Supplier Initiatives


Future environment conditions for npd

Future Environment Conditions for NPD

(Please notice my assessment is different than that in the book)

Capital may be difficult to obtain

Cost of Capital is likely to be low

Distribution Channels (Supply chains) are likely to be more integrated

Tough and Global Competition

Nations will be aggressively supporting high tech growth oriented industries


Future environment conditions for npd continued

Future Environment Conditions for NPD (continued).

  • Markets will become increasingly mature and saturated

  • Consumer lifestyles will continue to change

  • Buyer will be come more sophisticated

  • Internet based trading will critically affect purchase

  • Technological Change will be rapid

  • Product life cycles will shorten

  • Regulatory environment pressures will increase

    SUMMARY


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