EURECA, UCLA & ITMO: Promoting Regional Economic Development Through University and Industry Collabo...
This presentation is the property of its rightful owner.
Sponsored Links
1 / 27

Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs PowerPoint PPT Presentation


  • 53 Views
  • Uploaded on
  • Presentation posted in: General

EURECA, UCLA & ITMO: Promoting Regional Economic Development Through University and Industry Collaboration. Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs UCLA, Anderson Global Access Program. University of California, Los Angeles (UCLA).

Download Presentation

Paul Brandano, MBA Executive Director for Marketing Management Field Study Programs

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Paul brandano mba executive director for marketing management field study programs

EURECA, UCLA & ITMO: Promoting Regional Economic Development Through University and Industry Collaboration

Paul Brandano, MBA

Executive Director for Marketing

Management Field Study Programs

UCLA, Anderson Global Access Program


Paul brandano mba executive director for marketing management field study programs

University of California, Los Angeles (UCLA)

  • Over 38,000 grad and undergrad students

  • 328 degree programs offered

  • 5 alumni and 5 faculty have won Nobel Prize

  • NRC Ranking: Top 15 in Number of Programs ranked in Top 10

  • US News and World Report: Ranked 2nd in Public Universities in US and 25th worldwide

  • Ranked Number 1 in US in number of startups launched

  • Received $1.02 Billion in research awards for FY09

  • “Best Hospital in the West” 20th consecutive year for 09-10 (US News)

  • Anderson School of Management: Ranked #14 by US News & World Report

  • www.ucla.edu


Paul brandano mba executive director for marketing management field study programs

3


The success of bayh dole ucla tech transfer at a glance fy2012

The Success of Bayh-Dole:UCLA Tech Transfer at a Glance, FY2012


Paul brandano mba executive director for marketing management field study programs

*Most of any University in the US


Goals of eureca

Goals of EURECA

Enhancing University Research and Entrepreneurial Capacity (EURECA) Program

Goal 1: Assist Russian National Research Universities (NRUs) in the improvement of their applied research capacity and in the commercialization of IP developed or identified by Russian NRUs.


Goals of eureca1

Goals of EURECA

Enhancing University Research and Entrepreneurial Capacity (EURECA) Program

Goal 2: Develop partnerships with USA research Universities with significant tech transfer experience to help establish effective practices at Russian NRUs.


Goals of eureca2

Goals of EURECA

Enhancing University Research and Entrepreneurial Capacity (EURECA) Program

Goal 3: Establish efficient model of technology commercialization in Russian NRUs to function as “hubs” and become regional centers of innovative activities.


Ucla plays a critical economic development role

UCLA plays a critical economic development role

COMMERCIALIZATION PIPELINE

EXPORT READY

AND CONSIDERING INTERNATIONALIZATION

LOCAL MARKET ESTABLISHED

LOCAL MARKET MATURING

UCLA

GAP PROGRAM

START UP

PRE-COMMERCIALIZATION UNIVERSITY COLLABORATION

Internships/Exchanges

Executive Education

Innovation Programs

Incubators

University collaboration

Executive Networking

Technology Transfer

Business Accelerators

Alumni collaboration

Business plan & Case competitions


Paul brandano mba executive director for marketing management field study programs

EURECA 2012 – Milestones and accomplishments

  • Fall 2011-Spring 2012

    • EURECA sends its first UCLA Intern, Alyssa Haerle to ITMO for a successful 8-month internship.

    • In its second year Eureca of UCLA internships at ITMO. Sydney Heller will spend a year at ITMO focusing on design and multimedia and Dustin Chavkin, to study at ITMO in support of the Center for Project Appraisal.


Paul brandano mba executive director for marketing management field study programs

EURECA 2012 – Milestones and accomplishments

  • Summer 2012

    • UCLA Presents its goals and outlines UCLA’s partnership with ITMO at the “From Science to Business”Conference in St. Petersburg, Russia.

    • Scott Blacklin and Paul Brandano interview five GAP candidates and selects Optogan. The project begins in late June.


Paul brandano mba executive director for marketing management field study programs

EURECA 2012 – Milestones and accomplishments

  • Summer 2012

    • EURECA and UCLA sends a team of 3 PhDs & flagship student to bring their start-up vuPAD through ITMO’s 2-week Summer Lab Competition, SumIT. They then returned to UCLA to participate in Startup UCLA.


Paul brandano mba executive director for marketing management field study programs

EURECA 2012 – Milestones and accomplishments

  • October 2012

    • UCLA Chancellor Gene Bloch meets with the Russian Deputy Minister of Education to discuss Russian student exchange to a select number of US universities. He also visits ITMO to increase awareness of UCLA as partner in research collaborations with Russian NRUs.


Paul brandano mba executive director for marketing management field study programs

EURECA 2012 – The Global Access Program in Russia


Program statistics

Program Statistics

  • 16th year of program; 1st in Russia

  • 484 companies & 2,571 students participated

  • Companies from 19 countries, including 134 Finland, 72 Italy, 83 New Zealand, 30 Chile, 17 Spain, 7 Brazil, 5 Korea, 5 Israel

  • GAP articles in New York Times & Businessweek


Program overview

Program Overview

  • Company assigned 5 MBA students as professional team of consultants

  • MBA degree thesis and MBA capstone course

  • Perform primary market research worldwide

  • Develop strategic new market entry plan

  • Formal presentation to 3 outside judges


Program overview1

Program Overview

  • Team invests 2,100 hours over 24 weeks

  • Average team 100+ personal interviews with customers, industry experts, distributors/resellers & consultants

  • Extensive secondary research

  • Team performs 25 days of in market research

  • Travel in U.S. & worldwide


Paul brandano mba executive director for marketing management field study programs

GAP promotes Regional Economic Development

Case Study: Finland

  • 1999: GAP begins working with Finnish Government Technology Agency, Tekes.

  • Tekes directly supports emerging technology companies with R&D and Commercialization funding and education.

  • Tekes has taken 134 companies through the GAP program since 1999.

  • GAP companies have self reported $200M in capital raised after the GAP experience.


A recent testimonial from finland

A Recent Testimonial From Finland

“During my first days on the job, I was frankly amazed at the effectiveness of Tekes' Global Access Programme (GAP).

The excellent growth results achieved in the program send a clear message: the EUR 1.2 million invested over an eight-year period have increased the Finnish national economy by over EUR 20 million and created 143 jobs. With a small contribution made by Tekes, we have been able to provide concrete assistance to companies. As you might imagine, I have become a major fan of the GAP.”

- Mr. Eero Soini, Director General, TEKES Finland


2012 gap adds russian companies to its global network

2012 - GAP adds Russian companies to its global network


Case study optogan russia s first gap company

CASE STUDY: OPTOGAN -Russia’s First GAP Company

  • May 2012 – GAP visits St. Petersberg with one open position

  • Optogan is the world’s smallest fully-integrated LED company.

  • Supported by Rusnano, RIC, ONEXIM Group and management

  • Well established in Russia evaluating the US with GAP.


Us market entry strategy project scope

US Market Entry Strategy – Project Scope

Retrofit Bulbs

(Residential)

Light Fixtures

(Commercial)

Component

  • Dimmable

  • Unique design

  • Eco-friendly

High Power Chip on

Board:

Retail

Office

2012 Innovation – X10

Socket Concept - Versatility

Industrial

Flood/Sports Lighting


Gap team optogan research activities

GAP Team OPTOGAN:Research Activities

Design Light Consortium

Atlanta

Investor & Customer Visit

Moscow, Russia

LED Show

Las Vegas

Strategies in Light

Munich, Germany

Optogan R&D Facility

Landshut, Germany

Optogan Headquarters

St. Petersburg, Russia

LEDS 2012

San Diego


125 interviews 153 hours to date

125 Interviews, 153 Hours to date


Optogan feedback at the 95 point

Optogan Feedback at the 95% point

“The project is going extremely well. If all of your students are like my team, the United States has a bright future!

- Mr. Alexey Kovsh, SVP Optogan


The global access program is seeking russian companies in 2013

The Global Access Program is seeking Russian Companies in 2013!

GAP COMPANY PROFILE

  • Product fully launched & generating sales

  • Positive cash flow

  • Technology based company or project

  • 10 or more employees

  • Internationally based or selling internationally

    Contact: [email protected]

    Apply only at visit us at: http://gap.ucla.edu


Paul brandano mba executive director for marketing management field study programs

GAP Company Commitment

  • $15,000 program fee, from which Anderson pays up to $12,000 for students’ travel & research expenses

  • Student access to company executives, customers, financials and strategic plans

  • 2 trips to UCLA: July 26-27 & December 7

  • 1-2 hours executive time per week over 24 weeks

  • Host 2 students for a 2-3 day visit to company headquarters


  • Login