Mid- term Review Brussels , 22 March 2012

1. Mid-term ReviewBrussels, 22 March 2012 The project TAO is managed by the Bern University of Applied Sciences and is co-funded under the Ambient Assisted Living (AAL) Joint Programme by the Swiss Federal Office for Professional Education and Technology, the Dutch Ministry of Health, Welfare and Sport, the German Federal Ministry of Education and Research, and the European Commission. www.thirdageonline.eu

2. Content • Project Overview • How the Project Creates Value: Project Activities • Organizational Issues / Management Issues • Impact and Dissemination

3. 1. Project Overview(20 min)

4. Project TAO (Third Age Online) • Two Central Questions: • How can we stimulate older persons (60+) to participate in online communities? (to integrate them & enhance their social relationships in later life)? • How can we use the growing number of older persons to boost collaboration in online communities? ThreeMain Goals: • Develop and disseminateeffectivemethods to encourageolderpersonsto join online communities • Developnew service offeringsin the context of online communities • Improvethe user experienceof community platforms (accessibility, usability, sociability) For the Benefit of Seniors, Online Communities, and Society (Triple Win)

5. Consortium Partners / Co-operating Partners* Wikimedia Deutschland Seniorweb.NL UM Merit Universität Ulm terzStiftung MD Systems Seniorweb CH Zeix AG Wikimedia Schweiz Swisscom AG Berner Fachhochschule Stiftung Zugang für alle Coop * The size of the dots is proportional to the amount of project work / volume of in kind contributions of the partners (as of Oct. 2010)

6. Management Structure B. Estermann(BUAS) 28.5 PM B. Estermann (a.i) P. Kenel + various team members B. Estermann (a.i.) 8 PM 28 PM 107.5 PM 53 PM 56 PM 13 PM R. Glott(UM Merit) S. Bannier D. Richter T. Schwarze F. Thilo T. Helfer M. Marquard M. Westerhaus M. Marquard (ZAWiW) M. Westerhaus R. Schneider S. Bannier A. Ninck, J. Bennett K. Torben-Nielsen B. Estermann S. Lücke, D. Reich P. Kenel (WMCH) A. Bühlmann W. Affentranger K. Grabenhorst E. Schmidt + numerous volunteers/ staff members E. Klein(BUAS) M. Riesch A. Bolfing M. Dietiker S. Grossenbacher

7. Community Activities and Action Research (SP 1/4) • Goal of the Activities and Action Research • show older persons the possibilities of using the internet for collaboration and networking • conceptualizing and initiating different activities & covering with action research • experiences have to be collected and systematized for transfer • Strategies • diverse activities from rather traditional (face-to-face) activation and advertising to new online activities and collaboration in virtual groups • broad and also target group-specific addressment; homogeneous age groups and intergenerational settings • Difficulties / Challenges • many older persons have strong reservations against online activities, they cannot imagine the personal benefit for their everyday lives • we have to demonstrate the potential personal benefit to be gained from online collaboration and online communities not only for the fourth age but also for the third age • Our results indicate that using or not using online communities is less a question of technological barriers (usability) but rather a question of motivation and the expected benefit • role models and good examples are needed

8. Software Development (SP 2) • Goals • Improvement of User Experience for online community platforms • Focus on Usability and Accessibility • Platforms • MediaWiki wrt. Accessibility / Partner: „Access for All“ (and WM CH/D) • Drupal wrt. Usability / Partner: MD Systems (main contributor for Drupal platform) • Goals reached • Accessibility Test for German Wikipedia, based on WCAG 2.0 • Usability Enhancements for D7 published and released

9. Impact analysis (SP 5) Purpose of the SP • An account of measures and effects that also includes a validation in terms of success and conditions under which these measures have been implemented. Activities • Surveys • Cross-sectional survey onliners (two wave) vs. offliners (first onliner survey completed, cf. infra) • Re-analysis Wikipedia & FLOSSPOLS surveys • Context analysis • Scope / target group: Organizations offering online services for seniors, either as a direct target group or as part of a broader target group • Illustrates a broader range of activities that aim at similar targets as TAO and to which TAO activities and results can be compared Problems / Difficulties / Challenges • Delayed start of survey in Germany

10. Evaluation (SP 6) • Purpose of the SP • Evaluate the project activities with regard to the triple win objective (benefits for seniors, online communities, and society) from a multi-stakeholder perspective (Evaluation & Advisory Board); provide guidance with regard to dissemination • Activities • Regulary inform the Evaluation & Advisory Board about project activities • Annual E&A Board Meeting (very positive first meeting in Sept. 2011) • Follow-up on E&A Board recommendations • Difficulties / Challenges • Withdrawal of the lead person early 2012 following a promotion • Keep up the dialogue with the E&A Board during the year • Make better use of the E&A Board for outreach activities

11. Public Relations / Community Relations (SP 7) • Purpose of the SP • Manage the flow of information between the TAO project and its publics – both the public at large and the participating communities. • Ensure a positive perception of the project within the communities involved. • Provide the project with the necessary publicity to ensure maximum impact. • Activities • Maintain the project Website • Presence at fairs, conferences, etc. • Media relations / Relations to political stakeholders • Difficulties / Challenges • „Interim“ solution after the departure of the initial lead person early 2011; lack of personnel resources • Concentrated efforts (selling „the project“) vs. autonomous actions by partners (selling individual project activities; enabling partners)

12. 2. How Does the Project Create Value? (Project Activities)(30 min)

13. TAO-Actions: measures for mobilization, integration and retention (SP1/4)

14. Silberwissen - Winning and Activating Seniors Information- and motivation lecture Goals: • To inform • To whet appetite for contributing • Quality assurance • Open knowledge • Workshop 1Editing in Wikipedia • Goal: • Each participant has written and formatted texts with Wikipedia-Syntax • Practicing in one‘s own account • Writing, copying and formatting texts independently • Requirements for text contributions • Workshop 2Wikicommons – uploading and using own pictures • Goal: • Each participant has uploaded and linked 2-4 pictures with the Wikipedia sites • Basic information about free licenses • Wikicommons as the world‘s biggest free media collection • Uploading and linking own pictures with articles

15. Silberwissen-Goals in TAO 1.Project year

16. Freie Fahrt ins Internet • Info Stand, Courses/Workshops, Support, E-Learning, and Community to improve older people‘s online experience • For Seniors by Seniors (mostly volunteers) • low-threshold, easy access • Main Partners: • seniorweb.ch • Coop • Pro Senectute Thurgau • Wikimedia CH • Swisscom • Bern University of Applied Sciences

17. Freie Fahrt ins Internet - Objectives

18. Freie Fahrt ins Internet - Outlook Insert Map

23. http://www.seniorweb.ch/

24. Specials @ SeniorWeb.NL • Six Specials to introduce social media & online communication applications • Practical and accessible handbooks and user guides tailored to the older person Activities: • Promotion of the specials to members • Motivation sessions for trainers: Train the trainers • Workshops in Learning Centers • Research (impact analysis) to get insights in:. their current knowledge and use of social media. their expectations of the training/course. their willingness to learn. their teaching methods. new knowledge of social media. future use of social media

25. Specials @ SeniorWeb.NL

26. Co-creation @ SeniorWeb.NL • create a user-driven open innovation ecosystem which enables users to take an active part in the research, development and innovation process of SeniorWeb • allow SeniorWeb’s members to share, combine and renew each other's ideas, opinions and findings through forms of interaction and learning • involve SeniorWeb members in innovating the existing and developing new services and applications: • Web contact services • PC / hardware purchase assistance Activities: • Stakeholder consultation through focus group conversations • Co-design session • Online assessment • Theme tables (based on world café) Output: • Comparison of co-creation / participatory methods for seniors • Guidelines for co-creation sessions with seniors

27. Wiki Loves Monuments • International photo contest around cultural heritage monuments • 2011: Ca. 170‘000 photos in 18 countries • Over 5‘000 participants (mostly new users) • Easy way to participate and improve Wikipedia in one‘s neighbourhood • Wikimedia CH / Wikimedia DE / Wikimedia NL made special efforts to include senior participants in 2011

28. Wiki Loves Monuments • Participation rate of 50plus – preliminary results from survey • All the countries: 23% (n = 146/642) • NL: 41% (n = 15/37) • DE: 32 % (n = 35/111) • CH: 22 % (n = 5/23) • WLM is becoming a global contest in 2012 • Potential for outreach destined to seniors on a global basis in the future

29. http://www.wikilovesmonuments.nl/doemee

30. Wikipedia Accessibility Test (SP2) • Test object: German Wikipedia web site • Handicaped test experts (AfA) • Tests based on WCAG 2.0 and WAI-ARIA • Recommendations for improvement • Concerning MediaWiki platform, authors & authoring tools • Planned Goals • Communicating Results (TAO Web site, Mediawiki.org + active communication (WM/D, WMF) • Feedback from Community • Generating Impact on Development Partners (first results are available) • Accessibility Task Force • Wikimania 2012 / accessibility topic at Hackathon (hacking days at wikimania/Washington D.C.)

31. TAO Handbook & Community of Practice

32. TAO Survey Onliners – First Wave • Does internet and community use make a (positive or negative) difference regarding social inclusion and well-being? • Instruments/questions: use of published/ validated scales and questions as much as possible • Total: 2912 respondents (DE: 1925 | NL: 426 | CH: 561) • Preliminary results based on analysis of 1382 respondents; analysis of complete data base has just begun Interesting findings (so far): • Very homogeneous groups • Differences regarding housing situation (NL: 2-person household, D: single household) and urban / rural location (D: urban, CH: suburban / village, NL: village) • Mental health index (MHI-5) shows only little variation between countries • There are differences regarding the use of the Internet, but they could have been triggered by activities of the community partners (will be checked with full dataset) • Psychosocial consequences scale shows no significant differences between the 3 countries (might imply limited effects of Internet), although there are differences in some of the 18 items

33. 3. Organizational Issues / Management Issues(20 min)

34. Main Project Risks

35. Inputs from Evaluation Board – Action Plan (1/2)

36. Inputs from Evaluation Board – Action Plan (2/2)

37. Dealing with Resource Scarcity – Prioritization Prioritization Criteria

38. Ethical Issues • Data Protection • Informed consent needed for gathering and processing of personal data • Use of personal data only for the purpose indicated at collection • Anonymization / pseudonymization as soon as possible • National regulations apply • Relationship with End Users / Practice Partners • Practice partners and end users as equal partners in the action research process and co-creation approach

39. 7 sub-projects 6 areas of collaboration that cut across the 7 sub-projects Collaboration and Communication Project Management Impact Analysis / Evaluation Communication Software Development Community Development Many inter-connections between sub-projects Various working group settings Scalable organizational and communication structures Building up organizational structures that reach beyond the project Handbook & Community of Practice

40. 4. Impact and Dissemination(20 min)

41. Value Creation in Collaborative Networks TAO Win-Win-Win Engagement in collaborative actions; deliver services or ensure production in a coordinated fashion Sub-systems of value creation Action Elaboration of strategies for change, leading to an exchange or coordination of resources; common development of artifacts Outreach Provision of training, research and other services which increase the participants’ capacity to implement solutions individually Capacity Building Exchange of information and know how. Participants decide individually whether they will make any changes or take actions. Knowledge Inspired by: Agranoff, R. 2006. Inside Collaborative Networks: Ten Lessons for Public Managers. Public Admin Rev, Dec. 2006.

42. Silberwissen Freie Fahrt ins Internet Social Media Specials @ SenNL Facebook & Google+ courses @ ZAWiW E-Learning @ SenCH Wiki Loves Monuments terzScouts Old-young reading project Project Activities and Value Creation Legend colorcode:advanced / completedwell on trackin preparation / initiated Action Common PR efforts TAO Community of Practice @ Wikiversity Accessibility Forum @ Wikipedia White paper; TAO Consulting Concept Outreach Preliminary Study „60plus and Online Communities“ MediaWiki Accessibility Test User Research @ SenNL; Action Research E-Learning Workshop @ SenCH Drupal usability improvements Preliminary Study „Volunteers“ Surveys; Context Analysis Co-Creation Workshops @ SenNL Capacity Building Knowledge TAO Working Days Grundtvig Learning Partnerships (e.g „Seniors in the Knowledge Society“) Advisory/Evaluation Board Academic Conferences and Publications TAO Handbook

43. Impact Assessment (with Focus on Actions) RG macht im Dialog mit MM einen ersten Wurf (falls wir bis zum 21.3. zu einem präsentablen Ergebnis kommen, präsentieren wir die Slide.

44. Impact Assessment (from a Holistic Perspective) Impact assessment takes place with regard to three types of impacts: • The impact of the Internet on the quality of life and social inclusion of seniors > surveys in SP5 • The impact of our activating measures on the members of our community partners and on the community partners themselves> activity impacts, captured by SP4 • The impact of third party organizations' measures to activate their members/seniors > context analysis in SP5

45. Dissemination Plan (1/2)

46. Dissemination Plan (2/2)