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CAMH’s Approach To Supporting Community-Based Problem Gambling Awareness Initiatives. ROBERT MURRAY MANAGER PROBLEM GAMBLING PROJECT. Presentation Overview. Pragmatic and conceptual underpinnings of approach taken.

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camh s approach to supporting community based problem gambling awareness initiatives
CAMH’s Approach To Supporting Community-Based Problem Gambling Awareness Initiatives

ROBERT MURRAY MANAGER PROBLEM GAMBLING PROJECT

Prevention of Problem Gambling Conference

Lethbridge, Alberta

presentation overview
Presentation Overview
  • Pragmatic and conceptual underpinnings of approach taken.
  • Supportive training provided.
  • An outline of the “Promoting Community Awareness of Problem Gambling Resource Package”.
  • Lessons learned.
  • A look at the future.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

centre for addiction and mental health
Centre for Addiction and Mental Health
  • Sponsors the largest specialized problem gambling treatment program in Ontario.
  • Wide range of clinical and social research.
  • Publishes the “Electronic Journal of Gambling Studies: eGambling”.
  • Lead organization for PG training and resource development for professionals.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

ontario s gaming marketplace
Ontario’s Gaming Marketplace
  • 3 major commercial casinos
  • 5 “charity” casinos and 3 First Nations gaming facilities
  • 12 on-line lotteries and 86 types of instant tickets
  • BINGO – 30,000,000 visits last year
  • 18 horse tracks (17 with slot machine operations)

Prevention of Problem Gambling Conference

Lethbridge, Alberta

challenges in ontario
CHALLENGES IN ONTARIO
  • Highest acceptance of gambling in Canada.
  • Ambivalence about a broad public awareness campaign.
  • Low level of knowledge of issues related to problem gambling.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

the issue

BIG

THE ISSUE

Only about 1,000 surfaced in the designated treatment system in 2000.

December 2001 Report:

340,000 people in Ontario have moderate to severe gambling problems.

One in six adults in Ontario has had problems resulting from their own or another person\'s gambling.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

evolution of the community awareness initiative

18 Months Later Conducted Two Major Surveys

Data on awareness activities and feedback on the first resource

Evolution of the Community Awareness Initiative

Spring of 1999 “Community Information Session on Problem Gambling”

Prevention of Problem Gambling Conference

Lethbridge, Alberta

feedback first resource
Feedback – First Resource
  • Many agencies valued the package and used it – and using it paid off!
  • Wanted it to be more targeted at specific populations and community sectors.
  • Request for educational tools such as handouts and videos.
  • Provide the presentation material in PowerPoint.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

most effective awareness activities
Most Effective Awareness Activities
  • Mass media – radio, TV, newspapers.
  • Literature dissemination.
  • Public education presentations (usually 15 minutes to 2 hours in length).
  • More effective when materials are adapted to needs of specific audience.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

conceptual approach
Conceptual Approach
  • Gambling neutral – evidence based..
  • Promote “informed choice”.
  • Target the entire continuum of involvement.
  • Increase capacity – identification, Tx, referral.
  • Informed by harm reduction philosophy.
  • Designed for a heterogeneous population.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

gaining power by giving it away
Gaining Power By Giving It Away
  • Resources supporting development of package (clinical, research, training).
  • Presentation materials burned on a CD-ROM allowing for:
    • Branding on the slides.
    • Adaptation of material to local environment.
    • Input of individual presenter.
    • Use with a variety of presentation technologies.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

gaining power by giving it away1
Gaining Power By Giving It Away
  • Provision of presentation resources:
    • Handouts
    • Interactive tools
    • Case studies
    • Microsoft’s “Step by Step Interactive CD for Office 2000”
  • Multi-media materials:
    • Video (in production)
    • Radio spots
  • All materials translated in to French.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

training provided
Training Provided
  • Day 1:
    • Presentation skills
    • Working with PowerPoint
    • Introduction to the resource package
    • Feedback from participants
  • Day 2:
    • Conducting effective awareness initiatives

Prevention of Problem Gambling Conference

Lethbridge, Alberta

contents of the resource package
CONTENTS OF THE RESOURCE PACKAGE
  • Tips on Delivering Effective Presentations
    • Conducting a needs assessment
    • Planning and design based on learning styles
    • Tips on delivery
    • Tips on co-facilitating
    • Visual Aid Guide (with do’s and don’ts)

Prevention of Problem Gambling Conference

Lethbridge, Alberta

contents of the resource package1
CONTENTS OF THE RESOURCE PACKAGE
  • Customizing using PowerPoint
    • How to open files.
    • Viewing slides and running slide shows.
    • Editing, adding, deleting slides.
    • Printing overheads, handouts and notes pages.
    • The “Pack and Go” feature.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

slide18

CONTENTS OF THE RESOURCE PACKAGE

  • Delivering Effective Awareness Initiatives
    • Developing a communications plan.
    • Media releases
    • Media advisories
    • Cable TV and radio talk shows
    • Preparing canned stories
    • Tips for low-cost public awareness activities

Prevention of Problem Gambling Conference

Lethbridge, Alberta

contents of the resource package2
CONTENTS OF THE RESOURCE PACKAGE
  • Delivering Effective Awareness Initiatives
    • Understanding the Media and How They Work (Learning to Stay Out of the Swamp)
    • Interviewing Techniques
    • Interview Do’s and Don’ts
    • Preparing for a Media Interview
    • Templates

Prevention of Problem Gambling Conference

Lethbridge, Alberta

powerpoint presentations
PowerPoint Presentations
  • 15 customizable and modularized slide shows.
    • slides
    • speaking notes
    • training tips
    • 142 backgrounds (23 X colours)

Prevention of Problem Gambling Conference

Lethbridge, Alberta

slide21

SLIDE

SPEAKERS NOTES

TRAINING TIPS

Prevention of Problem Gambling Conference

Lethbridge, Alberta

slide22

PowerPoint Presentations

  • Intro to Gambling and Problem Gambling (39 slides).
  • Intro to the Treatment of Problem Gambling (38 slides).
  • Gamblers Anonymous and Gam-Anon (27 slides).
  • Helping Families Affected by Problem Gambling (28 slides).
  • Gaming Marketplace (23 slides).

Prevention of Problem Gambling Conference

Lethbridge, Alberta

powerpoint presentations1
PowerPoint Presentations
  • Youth and Gambling (24 slides).
  • Older Persons and Gambling (25 slides).
  • Gambling and First Nations Peoples (20 slides).
  • Women and Gambling (18 slides).
  • Ethno-cultural Groups and Gambling (19 slides).

Prevention of Problem Gambling Conference

Lethbridge, Alberta

powerpoint presentations2
PowerPoint Presentations
  • Mental Health Care System (27 slides)
  • Physical Health Care System (9 slides)
  • Financial Sector (10 slides)
  • Workplace (10 slides)
  • Criminal Justice System (21 slides)

Prevention of Problem Gambling Conference

Lethbridge, Alberta

handouts resources
Handouts & Resources
  • 25-page Resource Guide
  • Fact and Myth Quiz
  • Winning Ways to Keep Gambling Safe
  • Signs and Symptoms of Problem Gambling
  • Bingo Awareness Game

Prevention of Problem Gambling Conference

Lethbridge, Alberta

handouts resources1
Handouts & Resources
  • Screening Tools Presentation Package
  • Translated SOGS (13 languages)
  • G.A. and Gam-Anon Resources
  • 17 Case Studies
  • Presentation Material References

Prevention of Problem Gambling Conference

Lethbridge, Alberta

slide27

Here is what the entire package looks like.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

evaluation outcome
Evaluation/Outcome
  • Huge positive response.
  • Created enthusiasm for the awareness mandate.
  • Resource Package put to immediate use.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

award winning
Award Winning

Winner of the “Ontario’s Top Training Excellence Recognition” Award Ontario Society for Training & Development

Prevention of Problem Gambling Conference

Lethbridge, Alberta

lessons learned
Lessons Learned

Don’t expect that if you build it they will come and that’s all you need to do.

An investment in prevention and public education is also required.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

lessons learned1
Lessons Learned

Think globally.

Provide resources and training to ensure high quality, impactful initiatives that deliver consistent messaging

Prevention of Problem Gambling Conference

Lethbridge, Alberta

lessons learned2
Lessons Learned

But act locally.

Allow for flexibility and adaptability

Prevention of Problem Gambling Conference

Lethbridge, Alberta

lessons learned3
Lessons Learned

Vital to recruit and educate key allied professional systems in the effort to get access to the in-need population

Best done systemically and at the local level.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

lessons learned4
Lessons Learned
  • Focus on key messages.
  • Importance of language.
  • Develop partnerships.
  • Adapt to specific audience.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

lessons learned5
Lessons Learned

Be patient.

Recognize that this is an incremental process that takes time.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

not at the end of the road
Not At The End of the Road
  • Currently producing a10-minute video.
  • Entire resource put on-line for ongoing updating by CAMH content experts.
  • 3rd Edition to be disseminated soon.
    • More user friendly.
    • More comprehensive

Prevention of Problem Gambling Conference

Lethbridge, Alberta

translated resources
Translated Resources
  • Assessment Questions.
  • CAMH Gambling Screen
  • Canadian Problem Gambling Index
  • Self-Monitoring Tool
  • G.A.’s Twenty Questions
  • Signs & Symptoms of Problem Gambling
  • Winning Ways to Keep Gambling Safe
  • Avoiding Relapse

Prevention of Problem Gambling Conference

Lethbridge, Alberta

languages
Cambodian

Cantones

Dari

French

Greek

Hindi

Korean

Somali

Spanish

Tagalog

Tamil

Urdu

Ukrainian

Vietnamese

Languages
  • Macedonian
  • Mandarin
  • Pashto
  • Polish
  • Portuguese
  • Punjabi
  • Russian

Prevention of Problem Gambling Conference

Lethbridge, Alberta

customization for other jurisdictions
Customization for Other Jurisdictions
  • This package can be completely customized to any jurisdiction in the world.
  • Developed a sophisticated, user friendly, secure on-line process.
  • Customized version produced 28 days after data collected.

Prevention of Problem Gambling Conference

Lethbridge, Alberta

thank you
Thank you…..

And best wishes for your prevention initiatives!

Prevention of Problem Gambling Conference

Lethbridge, Alberta

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