Mapping the Future of Your Program:  The Strategic Planning Process
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Mapping the Future of Your Program: The Strategic Planning Process Jane Elyce Glasgow, M.S. Ed. Old Dominion University, Norfolk, VA. What is Strategic Planning?. A road map for where you want to go A management tool A process of identifying who you are and what you want to be

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Mapping the Future of Your Program: The Strategic Planning Process Jane Elyce Glasgow, M.S. Ed.

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Mapping the future of your program the strategic planning process jane elyce glasgow m s ed

Mapping the Future of Your Program: The Strategic Planning Process

Jane Elyce Glasgow, M.S. Ed.

Old Dominion University, Norfolk, VA


What is strategic planning

What is Strategic Planning?

  • A road map for where you want to go

  • A management tool

  • A process of identifying who you are and what you want to be

  • Intentionally setting goals (desired outcomes) and develop an approach to achieving those goals

  • Set of directions about what to do, why and how


What is strategic planning1

What is Strategic Planning?

  • Not just long-range planning

  • Involves input from all stakeholders

  • Critical to understand

    • Interpersonal dynamics

    • Organizational culture

    • Environment

  • Not just a “shelf” plan


Critical elements

Critical Elements

Broad participation- wide variety of viewpoints and expertise to ensure support and engagement

On-going planning- multi-year approach with short-term & long-term goals, action plans with REALISTIC expectations and RESOURCES


Reasons for strategic planning

Reasons for Strategic Planning

Might be done as:

  • Part of change initiative

  • Responsiveness to changing environment/climate

  • In preparation for formal or informal review

    (Internal of External)

  • Implementation of recommendations of formal review

  • School improvement plan


Benefits of a strategic plan

Benefits of a Strategic Plan

  • Set directions and priorities

  • Gets everyone on the same page

  • Simplifies the decision making process

    • Prioritizes

  • Drives alignment

    • Activities align with priorities

  • Communicates the message to many!

    • You know, but do they??


Five elements for successful planning

Five Elements for Successful Planning

  • People– the right ones!

    • All stakeholders represented

  • Data- data based decision making

    • Representative of the current state of affairs

  • Preparation-

    • Make the case for need for the plan

  • Structured Planning Process-

  • Resources of time and money


Mapping the future of your program the strategic planning process jane elyce glasgow m s ed

Mapping the Future

of

ODU's Centers for Children


Strategic planning committee

Strategic Planning Committee

Team of 18 Stakeholders

  • Parents

  • Faculty

  • ODU community members

  • Staff

  • Community-at-large

  • Early childhood colleagues

  • School personnel of transition schools

    (More than we needed!)


Planning and timeline

Planning and Timeline

  • Had a consultant for university that helps with strategic planning

  • Initial plan in my mind

  • Gathering of team

  • Rough outline of timeline and plan

  • Got input from the team on a solid timeline and plan

  • Timeline after the first committee meeting


First phase

First Phase

  • Brainstorming with committee

  • Mission and vision realignment

  • Determined data needed

    • Surveys

    • Focus Groups

    • Quality Rating and Improvement System Report

    • Advisory Committee thoughts

    • SWOT Analysis/Environmental Scan

  • BLOG


Mapping the future of your program the strategic planning process jane elyce glasgow m s ed

Blog


Mapping the future of your program the strategic planning process jane elyce glasgow m s ed

Blog

http://oducentersforchildren.blogspot.com/


Mission and vision

Mission and Vision

5 Minute Elevator Ride

Your ability to describe your center’s

  • Mission

  • Vision

  • Values

    Will provide a reference point to guide decision making


Mission

Mission

Organizational identity

  • What is your purpose?

  • How do your fit into overall mission of university or college?

  • How do you contribute to the work of the institution?


Mission1

Mission

  • Reviewed old mission and vision

  • What we like and dislike

  • Discussed contextual changes

  • Brainstormed and word-smithed

  • Shared with stakeholders

  • Feedback

  • Revision

  • Feedback

  • Revision


Mission2

Mission

In partnership with Darden College of Education, the Mission of Old Dominion University Child Development and Child Study Center is to offer the highest quality early education for the children of ODU faculty, staff, students and the metropolitan Hampton Roads community. Collaboratively with Darden College of Education, we are a facility for teacher training and a site for academic research.


Vision

Vision

  • What do we aspire to be?

  • What can we excel in?

  • What about our programs are unique and can differentiate us?

  • What will be our defining characteristics in 5 years?


Vision1

Vision

The Old Dominion University Child Development and Child Study Center is a first-class teacher training and research facility that serves as a model of exemplary early education.


Mission and vision1

Mission and Vision

What we learned:

  • Feedback and revision, repeat, repeat.

  • Vision should be a dream

  • Some people do values here–

    We did as part of our visioning party


Data collection surveys

Data Collection: Surveys

  • Surveys- on-line and hard copy

    • Who to survey

    • Questions

    • Analysis-

      • SPSS analysis

      • Compilation of open answer questions


Data collection surveys1

Data Collection: Surveys

What we learned:

1. Some questions seemed like a good idea at the time but……..

2. Scale principle- don’t like to look at the scale but we need the information

3. Don’t take it personally!


Data collection focus groups

Data Collection: Focus Groups

5 Focus Groups

  • Who (8-10 people at each session)

    • Staff (including hourly)

    • Early childhood community

    • Parents

  • 10 questions

  • Moderators

  • Audio-recording


Data collection focus groups1

Data Collection: Focus Groups

What we learned:

1. Moderator training is essential!

2. Confidentiality to ensure honest responses.

3. Qualitative research faculty are our friends.

4. Good recording and transcription is essential!

5. Qualitative data analysis is time consuming!

6. Information OVERLOAD!


Data collection qris report and advisory council input

Data Collection: QRIS Report and Advisory Council Input

QRIS Report

  • Qualitative Analysis our report

  • Recurrent themes

  • Areas of concern

    Advisory Council Brainstorming

  • 5 year headlines

  • Pride ourselves on


Data collection swot

Data Collection: SWOT

Strengths, Weaknesses, Opportunities and Threats and

How they impact your centers?

  • Based on current data

  • Director perceptions

  • Think about

    • Economic

    • Political

    • Regulatory/ Quality Standards

    • Larger Organization


Mapping the future of your program the strategic planning process jane elyce glasgow m s ed

SWOT


Visioning party

Visioning Party

  • Staff celebration to help identify values

  • PARTY!!

  • Qualitative data presented by staff

  • Survey results reported by theme

  • Common themes and topics recorded on chart paper

  • Combine, consolidate themes

  • Sticker vote

  • Our values emerge

  • Common themes for goals emerge


Values of the center

Values of the Center

We Value:

  • Preparing children that are confident, competent, and motivated learners

  • Preparing Darden College of Education teacher graduates for various school settings

  • Being responsive to the needs of the ODU and metropolitan community

  • Partnering with Darden College of Education Faculty to add to the knowledge base of Early Childhood Education


Values

Values

What we learned:

We need to identify what we believe about

  • Children

  • Families


Now to writing

Now to Writing

This was the easy part!

Goals first--

  • Main goals became evident

  • Action steps came from data collection and SWOT

  • Each action step was measurable and achievable


4 goal areas

4 Goal Areas

Goal 1: Communication

  • Enhance internal and external communication

    Goal 2: Diversity

  • Create a program culture and services that are sensitive and responsive to the diverse needs of our metropolitan community


4 goal areas1

4 Goal Areas

Goal 3: Curriculum and Research

  • Build collaborative relationships with Early Childhood, Teaching and Learning and other faculty members that foster opportunities for sharing ideas, best practice, and innovative research

    Goal 4: Family/ Community Outreach

  • Build positive relationships with families in our centers, the early childhood community and the metropolitan community at-large.


Key steps and action steps

Key Steps and Action Steps

Enhance internal and external communication

1. Enrich communication to parents from teachers and program administration.

2. Develop effective communication methods between administration, full-time, hourly and practicum student staff members.

3. Expand marketing materials and stakeholder information that represents our programs

Action Steps:

  • Develop and implement a comprehensive website with information for parents, perspective parents, teachers and assistants including classroom information and weekly menus

  • Schedule and provide quarterly newsletters for parents and other stakeholders

  • Implement a system for quarterly meetings and training with student assistants


The plan

The Plan

Executive Summary

  • Background

  • Why we needed the plan

  • Organizational Profile

  • Planning process

    Mission, Vision and Values

    Goals

    Key Steps

    Action Steps

    Implementation timeline

    Outcomes and Achievements


More feedback

More Feedback

Blog

Committee

Advisory Council

Development Officer

Parents

Staff

College of Education faculty

**Short time for feedback (1 week or less)


Final product

Final Product

A Mapped Future

  • Goals

  • Action steps

  • Outcomes

  • Time lines


References

References

Tromp, S. A. & Ruben, B. D. (2010). Strategic planning in higher education. Washington, DC: NACUBO.


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