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DCS in Japan & China

DCS in Japan & China. 2006-06-14. What is the DCS?. The Destination Control System increases the handling capacity during up-peak traffic Gathers passengers with similar destinations to the same elevator. QUESTIONS TO THINK ABOUT.

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DCS in Japan & China

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  1. DCS in Japan & China 2006-06-14

  2. What is the DCS? • The Destination Control System increases the handling capacity during up-peak traffic • Gathers passengers with similar destinations to the same elevator.

  3. QUESTIONS TO THINK ABOUT • DCS is becoming market standard in Europe, what will happen in Asia? • Why was Japanese version of DCS not successful in Japan in 1980s? • Japanese elevator companies represent 1/3 of China market. Do they turn against DCS in China? • Any cultural factors, which may influcence to the popularity of DCS?

  4. Existing/Sold DCS Elevators with DCS 2005 768 853 6 by Otis (2006-08) CHN 130, TWN 20, HK 180 488 366 274 59 52 Sources of data: MPU, FLs, competitors, EW, real estate news

  5. MISSION • To get good understanding about the needs of the Japanese and Chinese elevator users • To find differencies between the values of Japanese and Chinese people • Does there exist cultural bound obstacles against the DCS concept? • To find out what layouts and functionalities of the DOP are preferred

  6. METHODS • Interviewing Japanese architects • Interviewing and conducting scenarios to people working or living in high-rise buildings • Contacting local Elevator Associations • Recording and observing general behavior in an elevator context

  7. CONCLUSIONSJAPAN & CHINA: DOP logic and layout • In both countries on a touch screen DOP • left to right button layout is preferred • Special buttons • local letters preferred • Chinese don`t have experience with the western symbols, such as -symbol • group call usage seen as complex

  8. CONCLUSIONS JAPAN: Architect Interview CUSTOMER DEVELOPER ARCHITECT CONSTRUCTOR ELEVATOR COMPANY • Foreign architects or domestic builders key influencers to the acceptance of new innovations • domestic architects have limited influence • elevator company co-operates mainly with the architect • no elevator consultants • Keiretsu model:

  9. CONCLUSIONS JAPAN: Architect Interview • Japanese architects highly interested in DCS • brings new opportunities to design buildings • touch screen • DCS should have concrete customer benefits • ability to reduce one shaft? • security card readers to combine passenger call and access control?

  10. CONCLUSIONS JAPAN: Architects` Interview • Main reasons for the low success of DCS in Japan in 1980s • low marketing/visibility • 0 of the architects knew about the DCS concept • only little improvement to the efficiency • ”upgrades 20% to 30% in a VERY heavy use” • brings nothing really new to the building, except costs • DOP`s next to the elevator doors • usage and design of the floor buttons were conventional • floor buttons inside the elevator car (Hybrid)

  11. CONCLUSIONS JAPAN: Office Workers` Interviews • Time is everything to a Japanese office worker or even to the housewives • DCS instructions should explain the pros of the system • Lack of control is not seen as problematic • trust in machines integrated into the culture? • being used to tube like environments: express trains, education... • need to know the arrival time/location after calling it – immediate call allocation • DCS should be sold under a local brand

  12. CONCLUSIONS JAPAN: Office Workers` Interviews • Allocation of people into different elevators not problem • the closest friends are from the same floor • no need to talk inside the elevator • Door close button is a must • when information of a person approaching, door close button wouldn`t be used • how to allocate this to the passenger?

  13. CONCLUSIONS CHINA: Office Workers` Interviews • Instead of time, space, control and social interaction more important for Chinese • knowing beforehand which elevator to take is valued • Car call buttons are a must • talking inside the elevator is normal • Knowing the arrival time of the elevator seen important • showing the waiting time same time with the guidance? • showing the location of the moving elevator? • DCS should be sold under a foreign brand • No need for allocated passengers based on gender

  14. AGENTS AUTHORITIES CUSTOMER DEVELOPER ARCHITECT CONSTRUCTOR FOREIGN ARCHITECT FOREIGN CONSTRUCTOR ELEVATOR COMPANY CONCLUSIONS CHINA ELEVATOR ASSOCIATION • As in Japan, consultants` influence is minor • Domestic companies are in a key role, whereas foreign firms have the role of consulting • Parties in elevator business:

  15. How to Proceed? • Seems that DCS less attractive for Chinese users than for Japanese • Preferred solutions • Full configuration for Japanese (Efficiency) • Hybrid configuration for Chinese (Control) • Possible features • elevator calling with a mobile phone • gender elevator would be too extreme • Touch screen is a must • good modifiability • high-tech atmosphere

  16. “谢谢 ” “ありがとうございます”

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