Introduction to public relations writing. JMC Dept. Abilene Christian University. What do you most want to learn from this class?. What do you most want to learn from this class?. About the course blog and textbook Web site. In the beginning … let’s look at Chapter 1.
Introduction to public relations writing
Abilene Christian University
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Dennis Wilcox (author/professor):
“The goal is not only to accurately inform, but also to persuade and motivate.”
“We are advocates . . . We are advocates of a particular point of view -- our client’s or our employer’s point of view. And while we recognize that serving the public interest best serves our client’s interest, we are not journalists. That’s not our job.”
- PR writing is fact-based (non-fiction)- PR writing is typically brief, to the point (novelists need not apply), tightly written- PR writing is “good writing in a hurry”
Let’s look at the variety of public relations writing assignments from one of the most famous Texas-based companies, AT&T. How many of the types of PR writing identified in Chapter 1 are found on this company’s Web site?Public relations writers must be versatile, and able to alter their writing style depending upon the audience and situation.