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Beach Users Perceptions Concerning Zuma Beach Restoration. David K. Loomis University of Massachusetts Amherst May 19, 2009 Silver Spring, MD. Background. Task was to survey Zuma Beach users Evaluate perceptions of restoration area Value and benefit of restoration area

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beach users perceptions concerning zuma beach restoration

Beach Users Perceptions Concerning Zuma Beach Restoration

David K. Loomis

University of Massachusetts Amherst

May 19, 2009

Silver Spring, MD

background
Background
  • Task was to survey Zuma Beach users
    • Evaluate perceptions of restoration area
    • Value and benefit of restoration area
    • Importance of various elements of beach going experience
    • Awareness of restoration area
    • Targeted use of restoration area
  • Is there a social benefit to the restoration effort at Zuma Beach?
purpose
Purpose
  • Discuss data collection methods
  • Discuss methodological issues and some surprises
  • Present some results of the survey
overview of methods
Overview of Methods
  • Visitors to Zuma Beach were intercepted on the beach during the summer of 2008; obtained address and/or email address
  • Six zones created for sampling and analysis purposes
  • Survey of visitors conducted during fall of 2008
    • Mail survey
    • Internet survey
distribution of intercept outcomes
Distribution of Intercept Outcomes

Total visitors intercepted 2,639

Refusals/other mortality

Did not wish to participate (32.5%) 857

Under age 18 103

Language barrier 207

Already intercepted 53

Non-resident of United States 3

Total Mortality 1,233

Willing to participate 1,416

survey administration
Survey Administration
  • Mail survey
    • Mail surveys followed Dillman method
    • Multiple mailings, personalized approach
  • Internet survey
    • Same survey, same order, same questions
    • Emailed “cover letter” to visitor
    • Four “mailings”
survey response rates
Survey Response Rates

MailInternet

Initial sample………………. 949 467

Non-deliverables…………… 66 71

Effective sample……………. 883 396

Completed surveys………… 474 162

Response rate…………….. 53.7% 40.9%

beach use
Beach Use

Frequency of visitation:

Visits/yearPercent

Infrequent visitor………………….. 0-2 22.5

Occasional visitor………………… 3-5 22.0

Semi-regular visitor………………. 6-9 20.1

Regular visitor…………………… 10-365 35.4

Mean = 11.2 visits, Median = 6.0 visits

awareness of restoration project
Awareness of Restoration Project

AwareNot Aware

Infrequent visitor……………. 10.1% 89.9%

Occasional visitor…………… 9.0% 91.0%

Semi-regular visitor…………. 10.4% 89.6%

Regular visitor………………. 18.9% 81.1%

Overall, 13% of visitors were aware of the restoration project

use according to zone
Use According to Zone

N Percent

Zone A……………………… 92 20.8

Zone B…………………….. 130 29.4

Zone C……………………. 101 22.8

Zone D…………………….. 61 13.8

Zone E…………………….. 29 6.6

Zone F…………………….. 29 6.6

distribution of use according to awareness and zone
Distribution of Use According to Awareness and Zone

AwareNot Aware

  • Most desirable zones
    • Zones A, B and C 62.9% 66.2%
    • Zones D, E and F 37.1% 33.8%
  • Least desirable zones
    • Zones A, B, and C 35.0% 37.0%
    • Zones D, E and F 65.0% 63.0%
  • Most desirable zone
    • Zone E only 23.3% 20.0%
  • Least desirable zone
    • Zone E only 6.5% 4.6%
importance of beach going elements according to awareness
Importance of Beach Going Elements According to Awareness

AwareUnaware

Water cleanliness…………………. 4.66 4.57

Access to the beach………………. 4.19 4.35

Improvement of overall

env. quality……………………… 4.14 3.89

Communication of reg/man.

implications………………………. 3.16 3.08

Abundance of wildlife …………….. 2.95 2.58

Temperature of water …………….. 2.89 3.12

Educational signs………………….. 2.82 2.50

1=Not at all important, 3=Moderately important, 5=Extremely important

importance of beach going elements according to awareness1
Importance of Beach Going Elements According to Awareness

AwareUnaware

Availability of ecological

information…………….………….. 2.70 2.30

Abundance of birds………………… 2.69 2.22

Abundance of native vegetation….. 2.58 2.34

Presence of big waves ……………. 2.54 2.57

Availability of educational

information………………………… 2.54 2.19

Abundance of native fish………….. 2.53 2.18

1=Not at all important, 3=Moderately important, 5=Extremely important

value of the zuma beach restoration
Value of the Zuma Beach Restoration

It is important to me to have ecological

restoration in this region………………………………………… 4.25

For me, the attractiveness of this area

has been improved because of the

Zuma Beach restoration………………………………………… 3.93

I am satisfied with the Zuma Beach

ecological restoration…………………………………………… 3.83

The Zuma Beach restoration benefits me………………….……. 3.82

The Zuma Beach restoration has improved

the quality of my beach going experience………………….…. 3.63

The Zuma Beach restoration has made it

more likely that I will visit Zuma Beach…………………….….. 3.36

1=Strongly disagree, 3=Neutral, 5=Strongly Agree (includes only those aware of the restoration project)

comparison of restored zuma beach area to unrestored trancas creek area
Comparison of Restored Zuma Beach Area to Unrestored Trancas Creek Area

Abundance of birds………………………….. 3.84

Improvement of overall

environmental quality …………………….. 3.78

Abundance of wildlife ………………………. 3.70

Abundance of native vegetation …………… 3.64

Water cleanliness……………………………. 3.62

Abundance of native fish……………………. 3.54

1=Not better, 3=Moderately better, 5=Extremely better (includes only those aware of the restoration project)

comparison of restored zuma beach area to unrestored trancas creek area1
Comparison of Restored Zuma Beach Area to Unrestored Trancas Creek Area

Communication of regulations

through signs……………………………….. 3.27

Educational signs…………………………….. 3.24

Availability of education

information……………………….…………. 3.19

Availability of ecological information……..… 3.13

Access to the beach………………….………. 3.00

1=Not better, 3=Moderately better, 5=Extremely better (includes only those aware of the restoration project)

importance of environmental characteristics
Importance of Environmental Characteristics

AwareNot Aware

Proximity to natural areas…………. 3.37 2.87

Wildlife viewing opportunities…….. 3.31 2.85

Diversity of scenery………………… 3.17 2.80

Nature/hiking trails…………………. 2.91 2.63

Presence of educational

signs/information………………… 2.63 2.46

Quality of educational

signs/information………………… 2.66 2.46

1=Not at all important, 3=Moderately important, 5=Extremely important

perceived trend in overall ecological health of zuma beach according to awareness
Perceived Trend in Overall Ecological Health of Zuma Beach According to Awareness

AwareNot Aware

Perceived trend in overall

ecological health……………… 3.19 2.77

1=Decreased significantly, 3=Remained about the same, 5=Increased significantly

discussion
Discussion
  • Use levels are not high near restoration project
  • Those who visit Zuma Beach most often are slightly more likely to be aware of the restoration project
  • The most desirable zones are at the opposite end of Zuma Beach from the restoration project
  • Visitors consider overall environmental quality to be important, but…
discussion1
Discussion
  • Visitors seem to consider the separate elements of the environment to be of lesser importance (birds, vegetation, wildlife, fish)
  • Those aware of restoration project see value and benefits to the project
  • Those aware of restoration project consider environmental characteristics to be more important than do those not aware of the project
  • Those aware of restoration project see the ecological health of Zuma Beach to be increasing
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