How to Choose the Type of WeChat Account for Your Business?

1. How to Choose the Type of WeChat Account for Your Business? In China, 1.3 billion people has no access to Facebook, Instagram, and Twitter but more than half of them are using an online social service to chat with friends, make voice and video calls, play games, make online payments, and so much more. We are talking about WeChat, which is taking off at a rocket speed in China. WeChat is taking over China on both social and commercial aspects. WeChat has become one of the largest and most influential social networks in China. This has made WeChat e-commerce one of the most preferred platforms for business across the globe. International brands can enter the Chinese market via WeChat and get a huge potential customer base. But the pertinent question which arises is which WeChat account fits you the best. Here’s a look at the type of WeChat accounts you can choose for setting up your WeChat online store: 1. Subscription accounts WeChat subscription accounts focus on information and brand communication and are used like daily news feeds. They can publish messages once a day to subscribers and publish 1 to 6 articles at a time. All the updates are sent to the user’s subscription folder with no push notifications. These are a type of official account only open to individuals such as bloggers or celebrities. 2. Service account WeChat service accounts focus on customer service and CRM. They offer a robust functionality. The verified service accounts can register for WeChat pay and set up a WeChat online store. Once the verification is done, service accounts have access to 9 advanced APIs which enable the brands to create additional apps and functions. Service accounts can publish up to 4 times a month with 1 to 6 articles at a time. The updates appear as push notifications in the follower’s chat lists. Service accounts are the ideal choice for businesses with a wide base of audience or with a large customer database such as airlines and hotels. 3. Corporate account While the service and subscription accounts target external markets, WeChat corporate accounts are basically for internal communication and management. They are not meant for the public or marketers for WeChat e-commerce usage. Users of the corporate accounts should be verified by internal staff on leading social media platforms like Facebook and Instagram. With third-part APIs, corporate accounts have multiple internal management functions like internal chat rooms and resource sharing. These accounts also have high security. Explore the web for more information and suggestions on the types of WeChat accounts and how using the right kind of account for your WeChat e-commerce business can help you grow.