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Appeals used in Advertising

Appeals used in Advertising. R elated to an individual’s psychological and social needs for purchasing certain products and services. . 1. Emotional Appeal. Personal emotions (safety, fear, love, pride, joy) These emotions drive people to buy products. Personal appeal.

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Appeals used in Advertising

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  1. Appeals used in Advertising

  2. Related to an individual’s psychological and social needs for purchasing certain products and services. 1. Emotional Appeal

  3. Personal emotions (safety, fear, love, pride, joy) These emotions drive people to buy products Personal appeal

  4. Social aspects such as recognition, respect, status, affiliation can influences purchases Peer pressure is sometimes used Social appeal

  5. Often associated with beauty or health products including insurance Fear appeal

  6. Can help to catch viewer’s attention Often related to a benefit that the customer can get out of it humour

  7. Sex sells! Raises curiosity and often results in strong feelings towards the ads 2. Sex appeal

  8. Focuses on individual’s functional or practical needs for a product or service 3. Rational appeal (common sense)

  9. Biological needs

  10. http://www.youtube.com/watch?v=ls-HwZJrejM http://www.youtube.com/watch?v=s_xI5E4zVFs Best ads…

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