Nina Blom Andersen - Roskilde University/Danish Emergency Management Agency
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Nina Blom Andersen - Roskilde University/Danish Emergency Management Agency Nina Blom Andersen ph.d student. Roskilde University/ Danish Emergency Management Agency [email protected] Nina Blom Andersen - Roskilde University/Danish Emergency Management Agency Working title of research project:.

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Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyNina Blom Andersenph.d student

RoskildeUniversity/Danish Emergency Management [email protected]


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyWorkingtitle of research project:

Emergency management during large accidents and serious events – construction of meaning in the communication between authorities, the public and the press


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyTitel of today’s presentation :

How do the public understand, respond to and react towards communication given by the authorities during a crisis


2.02 pm

Alarm: Fire in a 40 foot container of fireworks

3.25 pm

The 40 foot container explodes unexpectedly

Another 40 foot container standing nearby explodes shortly after

1 fire fighter is killed

7 fire fighters are injured

5.45 pm

The storerooms explode

Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyCourse of events Kolding, 3 November 2004


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyEvacuationzone:

Radius of 1 kilometer from the warehouse

750 houses

2000 residents


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyExample 1

I felt safe in my house. I had the feeling that nothing could harm us if we stayed indoors

A womans answer to my question, why the couple did not react on several warnings.


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyExample 2

When I saw that there was a fire, I immediately remembered the accident in Holland in 2000 where a fireworks factory exploded and several people were killed(...) I said to my wife ’we’re leaving now’

Man, leaving with his wife before the fire engines even entered the area.


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyFocus:

How were residents evacuated and people from outside the area warned to stay away?

How did the residents experience the afternoon, Wednesday 3 November 2004 in Kolding?


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyChannels chosen in Kolding:

Radio

Web sites – several homepages

Early warning system

Police officers walking from door to door

Loudspeakers on patrol cars


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyDifference between

Reaching people through a message

Inducing people to react on the message


Nina Blom Andersen - Roskilde University/Danish Emergency Management AgencyConclusions

People get information and search for information in many different ways additionally to the channels chosen by the authorities

When communicating during a crisis the authorities has to pay attention to peoples interpretation of the specific danger


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