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Innovation & Creativity Presentation. March 11, 2014 Technology Evaluations Inc. Background - Tony Witheridge. BSc. - University of NSW. (Australia) MBA - Technology Management (USA) 6 yrs - 3M R&D team - Pharmaceuticals 7 yrs - R&D Manager – BHP/Koppers TPD

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Innovation & Creativity Presentation

March 11, 2014

Technology Evaluations Inc.


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Background - Tony Witheridge

  • BSc. - University of NSW. (Australia)

  • MBA - Technology Management (USA)

  • 6 yrs - 3M R&D team - Pharmaceuticals

  • 7 yrs - R&D Manager – BHP/Koppers TPD

  • 1984 - Founded Aimtech, insecticides marketing

  • 1986 - Chem.Eng. Consulting for a Decanter/KHD centrifuge company, often working in the USA.

  • 1990 - US Resident. Chem.Eng. consulting for the environmental and haz-waste and cement industries, plus the technical and commercial evaluations of 100’s of new technologies

  • 1997 - Founded TEI

  • Five patents filed in last 4 years


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Creativity & Innovation

Innovation is a science not an art

i.e. There is a methodology & technique.

Creativity is a skillNot everyone can follow a method and be equally successful.

e.g. Given sheet-music we will not all become concert-musicians


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Creativity & Innovation

  • Creativity -- given the right environment and staff, creativity can be stimulated by simple tools such as cross-functional meetings, matrix analysis or check-lists, but it remains a very individual endeavor.

  • Innovation -- Is considerably more demanding, combines more disciplines and requires more resources.


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Creativity

The act of bring together a unique combination of attributes, concepts, procedures, knowledge or technologies. Generally, with some preconceived purpose.

  • Drivers – personal motivation, a passion …. or a whimsical pastime ?


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The Creative Mechanism

  • Knowledge is imperfectly shared over time and across people, organizations and industries.

  • Truly creative new products and services are possible only if the connection between existing solutions and the problems (or needs) can be made across the boundaries between traditional domains. Yes it is a mouthful, but really think about this one !


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Directed Creativity

  • Attention must be brought to a problem

  • The problem must be understood, as should the interacting environment in which the problem/need exists

  • Creativity needs access to a sufficient array of potential solutions/knowledge from different domains that are relevant.

  • Many individual environmental factors that can be combined to provide this knowledge access, but the exact form is not as important as its substance.


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What is Innovation

  • Innovation is ‘change that creates a new dimension of performance’. (P. Drucker)

  • Commercial Innovation is ‘the effective leveraging of creative products & services to impact financial performance’. (AJW)


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Innovation Will Not Spontaneously Evolve Efficiently

Several elements need to be present :

ØMotivation -- all the key elements for motivational management are equally applicable to R&D efforts.

ØVision -- allows the innovator to focus their attention.

ØStaff Selection -- great innovation and great creativity both need an intellect capable of stepping outside of its own experience base to envisage unexplored combinations and permutations of ideas, so that suitable technology connections can be made.


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Innovation from Creative Ideas

  • Commercializing ideas requires the interaction of an array of fertile and experienced minds that are also suitably motivated. This interaction should include :

    ØPeers

    ØProduction

    ØMarketing

    ØAdvanced future users of the innovation

  • Any efforts will be hampered if access to sufficient capital resources is not available at every step in the process. The timely availability of capital within a company and its willingness to support the risks associated with commercializing new innovations are separate and just as important issues.


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#1 Message

  • To consistently create new processes or products you must understand the critical driving forces currently limiting or controlling the performance and/or perceived value.ØIf you guess at the critical driving forces then you are guessing at the best innovation, and today’s environment is increasingly intolerant to failures resulting from guesswork.

    Ø       If you have a better knowledge and understanding of the critical driving forces then you can out-innovate the competition.


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#2 Message

  • Very few people are highly creative.

  • Very few people have the skills, knowledge and commercial exposure to fully exploit and market a creative new concept.

  • Both capabilities together are exceptionally rare.

  • As a generally rule :It is unwise to allocate both responsibilities to one person .


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TEI Advantage

  • Consistently demonstrated motivation and the capacity to create change using creative implementation of technology.

  • Key to this capacity are:

    • Knowledge of why things work

    • Exposure to a wide range of industrial technologies

    • Cross-functional commercial and technical skills

    • Ability to see gaps in technology application matrix

    • Hands-on determination



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