Innovation & Creativity Presentation. March 11, 2014 Technology Evaluations Inc. Background - Tony Witheridge. BSc. - University of NSW. (Australia) MBA - Technology Management (USA) 6 yrs - 3M R&D team - Pharmaceuticals 7 yrs - R&D Manager – BHP/Koppers TPD
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March 11, 2014
Technology Evaluations Inc.
Innovation is a science not an art
i.e. There is a methodology & technique.
Creativity is a skillNot everyone can follow a method and be equally successful.
e.g. Given sheet-music we will not all become concert-musicians
The act of bring together a unique combination of attributes, concepts, procedures, knowledge or technologies. Generally, with some preconceived purpose.
Several elements need to be present :
ØMotivation -- all the key elements for motivational management are equally applicable to R&D efforts.
ØVision -- allows the innovator to focus their attention.
ØStaff Selection -- great innovation and great creativity both need an intellect capable of stepping outside of its own experience base to envisage unexplored combinations and permutations of ideas, so that suitable technology connections can be made.
ØAdvanced future users of the innovation
Ø If you have a better knowledge and understanding of the critical driving forces then you can out-innovate the competition.