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INDIVIDUALISTIC VERSUS COLLECTIVIST CULTURES

INDIVIDUALISTIC VERSUS COLLECTIVIST CULTURES. CULTURE?. A system of shared rules that governs the behavior of members of a community or society and a set of values, beliefs, and attitudes shared by most members of that community. INDIVIDUALISTIC CULTURES.

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INDIVIDUALISTIC VERSUS COLLECTIVIST CULTURES

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  1. INDIVIDUALISTIC VERSUS COLLECTIVIST CULTURES

  2. CULTURE? A system of shared rules that governs the behavior of members of a community or society and a set of values, beliefs, and attitudes shared by most members of that community.

  3. INDIVIDUALISTIC CULTURES • In individualist cultures the self is regarded as autonomous and independent form others. Individual goals, responsibilities and actions are held at a higher level than duty and relations with others.

  4. COLLECTIVIST CULTURES • In collectivist cultures the self is co-dependent to others. The group and its harmonious functioning is more important than individual goals and wishes.

  5. Individualist cultural traits Self is autonomous, independent of group. Priority is given to individual, personal goals. Independence, personal achievement, self-fulfillment and leadership are highly valued characteristics. The emphasis is placed on individual’s attitudes rather than group norms.

  6. Collectivist cultural traits Self is an interdependent part of the group Priority is given to the needs and goals of the group Duty, harmony, obligation, security are highly valued characteristics The emphasis is placed on group norms rather than individual attitudes.

  7. Cultures and personality traits Cultural norms explain many aspects of one’s personality expression and attitude. Failing to understand the influence of culture on behavior, tend to make us attribute a person’s atypical/strange actions to individual personality traits when they are really due to cultural norms. How often do you shower? Do you blow your nose in public? Are you usually on time or late?

  8. Stereotypical processing Americans are…. French are…. Mexicans are….

  9. Culture and personality Cultures affect basic notions of self and personality. They shape our behaviors. Cultural norms vary for many behaviors Cleanliness Notions of time, Response to aggression and love Altruism People from individualistic cultures define themselves in different terms than those from collectivist cultures.

  10. Cultural differences in communication • There are cultural differences in verbal and nonverbal communication: Ex: Greetings, self-expression, conversational roles, adult/child discourse, etc… • Learning style preferences emerge from cultural standards.

  11. Culture and learning style • Your personal learning style results from innate tendencies and environmental experiences. • Different cultures exhibit different learning patterns. In light of what we have seen thus far, discuss possible learning differences between collectivist and individualistic cultures.

  12. Work cited Bernstein, Douglas, and Peggy Wright. Nash. Essentials of Psychology. Boston, MA: Houghton Mifflin, 2008. Print. "Culture and Communication - The Relationship Between Communication and Culture, Characteristics of Culture, Glimpses of Culture." - Cultures, Cultural, Individuals, and Time. Web. 12 Apr. 2012. <http://encyclopedia.jrank.org/articles/pages/6491/Culture-and-Communication.html>.

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