Ireland cruise tourism opportunity for a home port
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Ireland Cruise Tourism Opportunity for a Home Port

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Ireland Cruise TourismOpportunity for a Home Port

On behalf of the entire team of "The World", both ship and shore, it was a great pleasure working with you and your team in putting together an over the top program for Ireland. Padraic you have set a standard for the Destination Services team to put together for major ports." - Emilio R.Freeman, Senior Vice President, ResidenSea, September 2010

Presented by Padraic O' Kane

On behalf of

MJM Marine Ltd

Newry , Co. Down

BT35 6QH

Hospitality & Events Specialist

Fire Restaurant & Venue

The Mansion House

Dawson Street


MJM Group was founded in 1983 by Brian Mc Conville as a specialist joinery sub-contractor and has since developed into an international, award winning, Project Management Contractor with divisions in Specialist Joinery, Marine refurbishment and Public Area Fit Out. Our Clients include some of the worlds leading Corporations, Hotels, Banks, Commercial Retail Businesses and Cruise line companies. We operate from our 100,000 sq ft factory which supports our contracting businesses in France, UK, Poland and The Bahamas.

Padraic O KaneHospitality & Event Specialist

Padraic O' Kane has almost 20 years of experience and knowledge within the Hospitality & Events Business both nationally and internationally. Previous projects range from been the Official Hospitality Partner to the Irish Government in 2004 for the country's successful hosting of the EU Presidency, to exclusively looking after the World's largest privately owned Cruise Ship, "The World" on its week long visit to Ireland in August 2010.

Based from the Mansion House in Dublin where in partnership with Dublin City Council since 2005 we enjoy continuous success with the operation of Fire Restaurant and the Round Room Business & Event Centre. Outside of the day to day operations at the Mansion House, our proven services include Destination Management, Event Management, Hospitality Management Consultancy, Venue Management and Brand Strategy & Identity.

Ireland Cruise TourismOpportunity for a Home Port

  • Overview of the Global Cruise Industry;

  • The Industry serviced an estimated 17.5 million passengers in 2010. The countries of Western Europe accounted for 29% of passengers.

  • The Cruise Industry is the fastest growing category in the leisure travel market. Since 1980, the industry has experienced an average annual passenger growth rate of approximately 7.4% per annum.

  • Since 1990, over 154 million passengers have taken a 2+ day cruise. Of this number, over 68% of the total passengers have been generated in the past 10 years and nearly 40% in the past 5 years.

  • The average length of cruises is nearly 7 days (7.2 days).

  • The Cruise product is diversified. Throughout its history the industry has responded to the vacation desires of its guests and embraced innovation to develop new destinations, new ship designs, new and diverse onboard amenities, facilities and services, plus wide-ranging shore side activities. Cruise lines have also offered their guests new cruise themes and voyage lengths to meet the changing vacation patterns of today’s travellers.

  • Overview of the European Cruise Industry;

  • Cruise Tourism in Europe impacts all of the major aspects of the industry, including; ports of embarkation, ports-of call, shipbuilding, ship maintenance, provisioning, sales and marketing, and the staffing of cruise ships and the administrative facilities.

  • Over 4.9 million European residents booked cruises in 2009, an 11.5% increase over 2008.

  • In 2009, Europeans represented 29% of all cruise passengers worldwide.

  • More than 4.8 million passengers embarked on their cruises from a European Port, a 3.2% increase over 2008. Approximately 3.6 million (77%) were European nationals.

  • The vast majority visited ports in the Mediterranean, the Baltic and the other European regions and generated 23.8 million passenger visits in 2009, a 9.4% increase over 2008.

  • In addition, an estimated 12.4 million crew also arrived at European Ports in 2009.

  • 2009 UK Cruise Market – Executive Summary;

  • UK Cruise passenger numbers increased by 4% to top 1.5 million for the first time and the UK is on course to reach 1.75 million in 2011 and 2 million by 2014

  • Northern Europe is now more popular than the Caribbean with British cruise passengers

  • 16% more Continental Europeans booked a cruise in 2009 and the number of Europeans (including from the UK) has trebled to nearly 5m in just ten years

  • Average Cruise duration has risen to 11 nights from this market

  • Germany tops a million passengers and starts to challenge the UK to be the leading European Cruise Market. Double digit growth too for Italy, Spain, France and Scandinavia.

  • Six out of ten passengers take more than one cruise a year – one in 25 cruise more than six times

  • Sales of Ultra-Luxury cruises increase by 50%

  • One in every ten package holidays booked is a cruise

  • Only Italy earns more from the cruise industry than the UK which benefits with £2.3 billion expenditure and 49,000 jobs paying £1.9 billion wages.

  • .

  • The cruise industry’s direct spending made by cruise lines and their passengers throughout Europe was reduced by 1.2% from 2008 to €14.1 billion in 2009;

  • Breakdown of the €14.1 billion direct cruise expenditure in Europe 2009;

  • Passengers & Crew Purchases 20% = €2.9 billion

  • Value of Shipbuilding 33% = €4.6 billion

  • Cruise Line Purchases 39% = €5.4 billion

  • Cruise Employees Compensation 8% = €1.2 billion

  • This spending by the cruise lines and their passengers generated 296,288 jobs throughout Europe in 2009 through direct, indirect and induced economic impacts. The overall contribution of the Cruise Industry in 2010 is estimated as a €34 Billion partner in European Economic Growth.

Opportunity for Ireland to develop a bespoke Home Port and develop the offering of Port of Call;

Definition of a Port of Call vs a Home Port

 Home Port cruise business is based on the port being the base for cruises to start and finish while Port of Call business is based on the impact of cruise ships calling in for a day and passengers’ spending money ashore normally through organised excursions. Those within the industry refer to home porting as shipping business while Port of Call is described as tourism business. They refer to Port of Call for cruising as destinations rather than ports. They are chosen because of the attractions of the city or area and because of the port facilities – Dublin could be described as a potential home port destination in its own right as well as currently been a destination similar to cities such as Barcelona and Copenhagen.

Southampton is the Home Port par excellent in the UK, but would not be described as a destination or Port of Call. Southampton along with Dover and Harwick, are the three principle key home ports in the UK, all of which are located in the South-East of England. In 2005 of the oversees visitors to Southampton Port, 13% were from Ireland.

Our nearest key neighbouring Port is Liverpool;

Fast developing into a familiar landfall for Cruise Ships following the opening of a new £19 million cruise berth facility in 2009 which replaced the need for visiting vessels to anchor in mid-river and tender their passengers ashore. The new facility is capable of accommodating vessels of 345 metres in length and 10 metres draught – giants of the international cruise trade.

  • Economic Impact of a Home Port for Ireland and developing Port of Call business;

  • The direct economic impacts of the cruise industry are derived from a broad range of activities including:

  • Port Service & Cruise Industry Employment

  • Transportation of Cruise passengers from their place of residence to the port of embarkation, as well as excursion transport

  • Travel & Destination spend to include accommodation and agent commissions

  • Spending for tours and pre and post-cruise stays

  • Retail spending including bar & restaurants

  • Purchase of supplies by the cruise lines from local and national businesses

  • Cruise Ship repair & renewals

  • There are three elements to the economic impact of cruise tourism measured by employment (The Cruise tourism expenditures directly generated 143,233 jobs in 2009 in Europe);

  • Employment in cruise management and crewing

  • Employment in cruise supply chain industries

  • Employment in visitor and tourism industries

  • Current Summary of Key Irish Ports - Approximately 300,000 passengers and crew came ashore in Irish Ports in 2010;

  • 1.Dublin; 

    • Dublin City Council, in conjunction with Dublin Port Company and Dublin Docklands Development Authority and the Local Support Group members have developed a Local Action Plan for “Cruise Traffic and Urban Regeneration of the city port heritage as a key sustainable economic, social and urban development”

    • 2010 Figures - 86 Cruise liners arrived in Dublin Port. Cruise liner traffic into Dublin is in line with 2009 figures when almost 80 cruise liners visited the port, carrying 120,000 passengers and crew to Dublin.

  •  2. Belfast; 

    • Invested £10 million to boost Northern Ireland’s growing popularity as a cruise destination by creating the longest deep-water berth on the island of Ireland – Stormont Wharf, which is just over 1km long.

    • 2010 figures – 40 ships bringing ashore 62,000 passengers and crew.

    • 2010 visiting Cruise lines include Princess Cruises, Royal Caribbean, Cunard, Holland America Line & NCL.

    • Success of Belfast been credited to Cruise Belfast Initiative, a partnership between Belfast Harbour and Belfast Visitor and Convention Bureau which markets Belfast internationally as a leading destination for cruise ships visiting Northern Europe in the Summer.

  •  3. Cork;

    • 2010 figures – 53 Cruise Liners arrived at Cobh in 2010, bringing over 100,000 passengers and crew into the local economy.

  • 4. Dun Laoghaire – currently looking for a contractor to commission a report on how Dun Laoghaire could be developed into a high calibre Port-Of-Call for Cruise calls. Business case to include;

    • Financial & Economic appraisal and identify the main risks associated with the project.

    • Technical appraisal of the works to include dredging, having regard to preliminary engineering advices that will be available to the successful contractor.

    • Full assessment of possible sources of funding for the capital works and for the on-going operations and should present recommended options.

    • Recommended solutions for all the significant issues that are identified and provide options as appropriate.

    • Detailed proposals for sales and marketing; a resource allocation plan prior to and once the project becomes operational; proposals to manage the project on an on-going basis, and a detailed financial plan develop to a stage where the information memorandum can be presented to potential investors and to State Bodies

  • Summary of Opportunities for a dedicated Irish Cruise Port operating in Dublin;

  • Through tourism related to the cruise industry and home port growth

  • Through Port of Call business

  • Through the supply of goods and services to the cruise industry

We believe one of the key selling points to the Cruise Ship operators in-relation to a home port base in Ireland / Dublin is the fact that over 80 million people worldwide claim some sort of Irish descent – among them are 41 million Americans who claim “Irish” as their primary ethnicity.

We also believe that there are immediate opportunities to develop in the area of Port of Call business and improve Ireland’s offering to the fastest growing global tourism industry.

Ireland Cruise TourismOpportunity for a Home Port

On behalf of the entire team of "The World", both ship and shore, it was a great pleasure working with you and your team in putting together an over the top program for Ireland. Padraic you have set a standard for the Destination Services team to put together for major ports." - Emilio R.Freeman, Senior Vice President, ResidenSea, September 2010

Presented by Padraic O' Kane

On behalf of

MJM Marine Ltd

Carnbane Business Park

BT35 6QH

Hospitality & Events Specialist

Fire Restaurant & Venue

The Mansion House

Dawson Street


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