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Propaganda. Propaganda . Campaigns use various propaganda methods, which are used to get people to believe or act a certain way Some propaganda is obvious, but much of it is hidden, disguised as statements of fact

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Presentation Transcript
propaganda1
Propaganda
  • Campaigns use various propaganda methods, which are used to get people to believe or act a certain way
  • Some propaganda is obvious, but much of it is hidden, disguised as statements of fact
  • The Bandwagon, Name-Calling, Card Stacking, Plain Folks Appeal, Glittering Generalities and Endorsements (Testimonials) are the most common propaganda methods
bandwagon
Bandwagon
  • In the Bandwagon method, campaigns attempt to make it seem that voting for the candidate is the popular thing to do
  • Jump on the bandwagon and vote for Candidate ___, everyone is doing it!
name calling
Name-Calling
  • In Name-Calling a candidate attempts to give negative labels to their opponent
  • Calling them names like “Flip-flopper”, “Tax and Spender”, and “Friend of the powerful”
card stacking
Card Stacking
  • In Card Stacking, you only tell one side of the story. You don’t lie, but you leave out important information
  • For example, a candidate might mention that he cut taxes, but leave out that crime went up because police officers were cut out of the budget to pay for those tax cuts
plain folks appeal
Plain Folks Appeal
  • In the Plain-Folks appeal, the candidate tries to make himself seem like a regular person
  • This is done to help the public relate to the candidate
  • The candidate might be a millionaire that never has held a real job, but they want to seem just like everyone else
glittering generality
Glittering Generality
  • A Glittering Generalityis a statement that sounds good, but doesn’t really mean anything
  • “I stand for family values”
  • “Freedom first”
  • “Help is on the way”
  • I represent a “New American Patriotism”
endorsement testimonials
Endorsement (Testimonials)
  • In an Endorsement(or testimonial)a celebrity speaks out for a candidate.
  • The idea is to use the celebrity\'s popularity to get votes for the candidate
  • People are more likely to listen a message if they are interested in the person delivering it
  • http://livingroomcandidate.movingimage.us/index.php
mass media
Mass Media
  • The mass media is made up of communications that reach many people, such as television, radio, internet, newspapers, etc.
  • People get most of their information on politics from mass media
  • They can be influenced by many sources
  • Some are free to campaigns, such as news coverage and debates
political cartoons
Political Cartoons
  • Political cartoons often can affect peoples opinions about a candidate
  • They appear in newspapers everyday
  • They can be positive or negative
how do we know if its working
How do we know if its working?
  • Campaigns must know if what they are doing is working
  • They need to know what public opinion is
  • Public opinion is what most people believe or want
  • Polls are used to measure public opinion
  • Campaigns change their commercials/strategy based on poll results
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