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GLOBAL TRENDS & FORECASTS, 2013. Retail Horizons - Looking forward to 2020. December 2012. MATTHEW STYCH. ROBERT GREGORY. Research Director. Global Research Director. Retail in 2012 10 Trends for 2020 Flexibility Internationalisation of Emerging Market Retailers Mycommerce

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GLOBAL TRENDS & FORECASTS, 2013

Retail Horizons - Looking forward to 2020

December 2012

MATTHEW STYCH

ROBERT GREGORY

Research Director

Global Research Director


  • Retail in 2012

  • 10 Trends for 2020

    • Flexibility

    • Internationalisation of Emerging Market Retailers

    • Mycommerce

    • Market Polarisation

    • Direct to Consumer

    • Nostalgia

    • Hyperlocal Marketing

    • Community Retailing

    • Digital Engagement

    • Logistics as a Differentiator

  • Retail in 2020: Implications

Contents



Should I exit international markets to focus on core home market?

Where does my food come from?

I want my voice to be heard

Does online need offline?

I want that NOW

I trust customer reviews

  • Shoppers are increasingly demanding more from retailers, who are having to face some uncomfortable questions.

  • 1. Retail in 2012

Is big-box dead?

Am I safe from Amazon?

I want value

I want convenience

CONSUMER

MARKET

Uncertainty over economy

Ageing population

Single households

Rising fuel prices

Saturation

Urbanisation

Weak non-food sales

Legislation

Rise of e-commerce

Increasingly fast-paced lifestyles

Tech-savvy


  • Carrefour planet was seen as the retailer’s attempts to reinvent the hypermarket format, which has been losing share in Western Europe.

  • However, new CEO George Plassat has halted the roll-out of planet beyond 2012 given that converted stores had not performed as well as expected.

  • Carrefour planet was too costly to roll out on a wide scale and also caused confusion among shoppers about price positioning.

  • Failure of Carrefour planet, the retailer’s first major (and costly) attempt to revitalise the hypermarket, has sparked genuine concerns over the viability of the format.

  • The need to invest back in the core French market has ultimately led to Carrefour exiting non-core markets such as in South-East Asia.

  • 2012 also saw other retailers, such as Best Buy and Tesco, launch new strategies based on big-box slowdown.

  • Carrefourhalts roll-out of Carrefour planet concept in Europe beyond 2012.

  • Three events which impacted global retail in 2012:

  • 1. Retail in 2012


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