Sistem informasi pemasaran
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SISTEM INFORMASI PEMASARAN. Created by: Fadhlan R Harmani Branjasa Imam Malik Jefri Eka Putera Noershendy. Profil Perusahaan. Company Name: Toyota Motor Corporation Head Office : 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Phone: (0565)28-2121

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SISTEM INFORMASI PEMASARAN

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Sistem informasi pemasaran

SISTEM INFORMASI PEMASARAN

Created by:

Fadhlan R

Harmani Branjasa

Imam Malik

Jefri Eka Putera

Noershendy


Profil perusahaan

Profil Perusahaan

Company Name: Toyota Motor Corporation

Head Office : 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan

Phone: (0565)28-2121

Tokyo Head Office : 1-4-18 Koraku, Bunkyo-ku, Tokyo 112-8701, Japan

Phone: (03)3817-7111

Nagoya Office :1-23-22 Izumi, Higashi-ku, Nagoya City, Aichi Prefecture 461-8711, Japan

Phone: (052)952-2111

Establishment : August 28, 1937


Worldwide operation

Worldwide Operation


Sistem informasi pemasaran toyota

Input

Proses

Output

Management

Review

  • Information :

  • Kebijakan perusahaan terdahulu beserta hasilnya

  • Riset perusahaan

  • Permintaan konsumen

  • Respon dan antisipasi pasar

  • Tujuan dan visi perusahaan

  • Kebijakan Pemerintah

  • Pesaing

  • Efektifitas promosi dan penjualan

  • Target dan segmen

  • Teknologi

  • Penemuan-penemuan baru

  • Sales and Promotion

  • Dan lain-lain (informasi eksternal & internal)

  • Example:

    • Menciptakan standard dan produk baru

  • Melakukan inovasi

  • Mengubah strategi pemasaran

  • Mengembangkan teknologi

  • Meningkatkan kualitas

  • Memperluas segmen dan pangsa pasar

  • Menambah/mengurangi kapasitas produksi

  • Kebijakan harga baru

  • Memperluas kerjasama

  • Efisiensi dan efektifitas perusahaan

  • Dan lain-lain (kebijakan untuk eksternal & internal)

Approve

Development and Design

Policy

Recycling and Sales/After Sales

Procurement/Production/Logistics

Sistem Informasi Pemasaran Toyota


Sim produk baru

SIMProdukBaru


Diagram pemesanan produk

Production Instruction

Sequence Plan

Production Plan

(Detailed Production Plan)

Product Order

Producing

Customer

Dealer

Diagram Pemesanan Produk


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