Unit 14. Leadership. Overview. Vocabulary : Describing character Listening : Running a large company Reading : Leadership qualities Language review : Relative clauses Skills : Leading a team Case study : Orbit Records. Teaching objectives. 1. To enable Ss to talk about “leadership”
1.Work in small groups. Think of ideas for improving staff motivation and morale. Note down the reasons.
2. Meet as one group and discuss your ideas. Try to agree on the best ideas which should be put into effect.
A. Discuss these questions.
an American businessmagnate, philanthropist, author, and chairman of Microsoft, the software company he founded with PaulAllen.
Japaneseelectronics industrialist, co-founder of SonyCorporation with his friend MasaruIbuka
Englishrockmusician, singer, and songwriter who gained worldwide fame as one of the founding members of TheBeatles.
the PrimeMinister of the United Kingdom from 1979 to 1990 and Leader of the ConservativeParty from 1975 to 1990
Leaders exist in all walks and at all levels in organisations. Some of today’s best known leaders were not born into great families destined for leadership positions: Richard Branson of Virgin, BillGates of Microsoft and MargaretThatcher, ex UKPrimeMinister, grew into their roles. They have all faced challenges, change, ups and downs, and have persisted to develop and create their own particular brand of leadership. They all have certain qualities in common but, equally, they are very different people.
“Leaders are made, they are not born. They are made by hard effort, which is
the price which all of us must pay to achieve any goal that is worthwhile.”
Are all managers leaders? The single fact of being put in charge of others does not immediately confer leadership status.
Organizations need both managers and leaders—sometimes they are one and the same. However, many managers will never make the grades as leader many leaders are hopeless managers. Both leaders and managers have their role to play in business life today but the two roles are not one and the same.
The significant difference between a leader and a manager is that:
A. & B.
Which adjectives below describe positive aspects of someone’s character? Which describe negative aspects? Write + or – next to each one.
C. Jack Welch is Chief Executive Officer of General Electric. In the extracts below he talks about leadership. Before you read what he says, try to predict which of the adjectives above describe his idea of a good leader.
D. Read what Jack Welch thinks and check your answers. Do you agree with him?
According to Jack Welch a leader should be passionate, driven, energetic, motivating, open, informal, straight, accessible and on the lunatic fringe. A leader shouldn’t be a moderate, balanced, thoughtful, careful articulator of policy.
A. Discuss these questions. Imagine you are the leader of a large company.
1. What qualities do you need to run a large company effectively?
2. Which business leaders do you admire? Why?
3. What do business leaders actually do?
4. As a leader, how do you motivate your employees?
5. Do you think leaders are born or made?
B. Listen to an interview with Majorie Scardino, Chief Executive of the media group Pearson plc. What answers does she give to the questions in Exercise A? make notes as you listen.
3. What do business leaders actually do?
Courage, imagination, empathy.
Leaders who have great business ideas and see them through to fruition.
They create business ideas and they see them through.
4. As a leader, how does she motivate her employees?
5. Does she think leaders are born or made?
By making sure the company has a clear purpose, and by communicating everything that’s going on to the employees.
Probably a bit of both, but mostly they’re made.
C. Discuss these questions.
A. Douglas Ivester is Chief Executive Officer of Coca-Cola. Before you read the article about him, discuss what qualities you expect him to have.
B. Now read the article and complete the fact sheet.
turn a company around (line 21):
reverse a downward trend at a company so it becomes profitable again
coaching (line32): training
tutored (line 34): taught by a tutor
troops (line 41):
literally, collective word for soldiers, here employees
conventional (line 46):
Factory workers, children of the depression, believed in saving, very religious, ambitions for their only son
Chief executive officer of Coca-Cola
Driven, hard-working, introvert, systematic, determined, straight
Big on discipline; encourages employees to set themselves difficult targets; anti-hierarchy; communicates freely at all levels, not in favour of conventional desk jobs; believes business planning should be a continual discussion not an annual ritual; believes in technology; believes in personal contact.
Achievements at Coca-Cola:
Helped change the company’s operations and capital structure to maximise shareholder value; helped turn Coca-Cola around and become a powerhouse; became CEO and chairman as planned.
C. Answer these questions about the article.
Drive: energy, self-motivation,determination
Ivester showed he had this quality as the hardest-working man (Goizurta) had ever met.
2. ‘They give A pluses, don’t they?’ Who is Ivester’s father referring to when he says they?
3. How did Ivester prepare for the position he now holds?
Ivester’s teachers at school.
He trained as an accountant, got media coaching, spent three years studying marketing, spent two years working constantly to provide essential support for previous CEO.
4.Explain the meaning of this sentence: ‘Dress the part’. Do you agree with this policy?
5. Why does Ivester want employees to think of themselves as ‘knowledge workers’?
Always dress appropriately for work.
So that, instead of thinking of their office as the place where they work, they will think of their office as the information they carry around with them which they can access anywhere with the support of technology.
6. Ivester believes that many American executives ‘are getting terribly isolated.’ What is Ivester doing to avoid becoming cut off from his staff?
He communicates freely with people at all levels, conducts business planning as a continual discussion - sometimes via voice-mail – with his top executives and doesn’t spend all his time in the executive suite.
D. Find words and phrases in the article which mean the following:
1. Someone who has greatly increased the company’s profits.
champion wealth creator
2. A time of high unemployment and poverty.
3. A very successful, profitable company.
4. Very determined to succeed.
5. Carefully, following a fixed plan.
6. Organising people into different levels of importance.
7. Something that happens regularly each year.
8. Get a feeling of satisfaction from doing something.
E. Discuss these questions
1. What do you think Douglas Ivester’s main objectives should be as leader of Coca-Cola?
To continue to transform the company in order to develop the full potential of the staff, increase sales and maximise profit growth.
2. What sort of problems do you think he has to deal with when running the company?
Increased competition from outside, resistance to change from outside.
Defining clauses provide essential information about the subject or object of a sentence. Without this information the sentence often doesn’t make sense or has a different meaning.
· defining clauses have no commas.
· who or that are used for people.
· which or that are used for things.
· you can leave out the relative pronoun if the clause defines the object of the sentence.
Non-defining clauses provide extra information about the subject or object of a sentence. The sentence still makes sense without this information.
· the extra information is contained between commas.
· who is used for people.
· which is used for things.
· you cannot leave out the relative pronoun.
Our main objective is to…
Our aims will be to …
Highlighting factors for success
If we’re going to be successful, we need to act quickly.
To succeed, we’ll have to take into account several factors.
Our first priority will be to contact our customers.
It’s also essential that we brief our suppliers.
Defining roles and delegating
I’d like you to prepare a report.
Could you please liaise with Sales and Marketing?
Motivating the team
It’s a challenge, but it’s also an opportunity to develop the business.
We’ll all benefit because new orders will follow.
I’d like you to keep me up-to-date by e-mail.
I’d like to have your report by Tuesday.
I suggest we set up another meeting in two weeks’ time.
A. Role play this situation. Take turns to be the team leader. Use expressions from the useful language box.
You are senior managers at a computer graphics company. Your business has expanded rapidly: your workforce has doubled from 60 to 120 in two years. You urgently need to move from your small city-centre location to a new suburban development area with bigger offices.
Hold a meeting to discuss what needs to be done, and by whom. For example: drawing up a schedule; predicting problems; liaising with the union; informing customers and suppliers; keeping staff informed; dealing with negative feelings; hiring a removal company. Then draw up an action plan to ensure that the move goes smoothly.
B. Work in small groups. Choose a planning activity related to your work or place of study. Decide who will lead your team, and what the other roles and tasks will be. Then role play the meeting.
Then think of three other ideas, which are not on the list, for improving staff motivation and morale.
This is not a quiz regarding leadership style in the conventional sense but rather a test of your attitudes towards leadership - your results will be a measure of the alignment between your views of leadership and that advocated on this website.
1. A good leader is a good coach as well.
2. The person in charge of a unit is always its leader.
3. Leadership is primarily top - down.
4. All leaders intentionally influence people.
5. There should be only one leader in a team.
6. A leader must exert authority to command respect.
7. All good leaders have a clear vision.
8. To be a leader, you must first be a manager.
9. Leaders make decisions for their teams.
10. Leaders must have good interpersonal
11. Leaders must be strategic thinkers.
12. A leader must be a good motivator.