The Business Case for Air Travel by People with Disabilities. Association for Airline Passenger Rights Conference December 10, 2013. Session Objectives. Take the guesswork out of how the airlines can target an untapped market and impact its bottom-line.
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Association for Airline Passenger Rights Conference
December 10, 2013
Sources: Global Consumer Survey and the Selig Center for Economic Growth at the University of Georgia.
People with disabilities are a very real market force:
Why aren’t companies doing more to engage travelers with disabilities?
Source: Airlines for America
Build a Compelling Business Case
Differentiating Your Products Through Accessibility and Exceptional Customer Service
Sources: U.S. Census, Accenture Global Consumer Survey 2010
For Your Company