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[preview] CREST Datassential DeckBuilder: Outlet

NPD and Datassential have brought together CREST™ and MenuTrends™ data to provide you with a new, enhanced version of DeckBuilder. In addition to CREST’s rich consumer behavior information, this new DeckBuilder also features data from over 5,500 menus and 600,000 current dishes.

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[preview] CREST Datassential DeckBuilder: Outlet

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  1. NPDandDatassentialhave brought together CREST™ and MenuTrends™ data to provide you with a new, enhanced version of DeckBuilder. In addition to CREST’s rich consumer behavior information, this new DeckBuilder also features data from over 5,500 menus and 600,000 current dishes. What consumers order and what restaurants serve – together in one easy package. www.menutrends.com/crest [preview] CREST Datassential DeckBuilder: Outlet For more information, contact: Datassential:Jana Mann (312-655-0595) | NPD: Michele Schmal (847-692-1825)

  2. www.menutrends.com/crest • CREST provides critical information on actual customer spending for top national accounts. • Data are also presented in trended format, providing a quick overview of business performance for that chain, as well as its broad industry segment.

  3. www.menutrends.com/crest • DeckBuilder also features analysis of traffic by weekpart, service mode, party composition, and daypart. • Again, trended data are provided to show how things have changed from the prior year.

  4. www.menutrends.com/crest • Also included is a customer profile for each of the top national accounts. • Here, we see that Friday’s customers are equally distributed between men and women, with one-third from six-figure income households.

  5. www.menutrends.com/crest • Menu Importance measures how often specific types of items are ordered by customers. • Here we see that burgers are a critical revenue driver for TGI Friday’s – where they are present in 16% of all meals ordered.

  6. www.menutrends.com/crest • Datassential’s menu analysis includes a topical breakdown of each chain’s menu. • Here, we see that the Friday’s menu is highly diversified – with a wide assortment of combo plates / value meals, entrée salads, center of the plate dishes, sandwiches, and many other items.

  7. www.menutrends.com/crest • Benchmark comparisons are also provided for each chain – against both its closest competitors, as well as its broad industry segment. • Broadly, for example, the Friday’s menu matches closely to other large casual dining bar & grill chains – which share a similar distribution of entrees, appetizers / sides, and desserts.

  8. www.menutrends.com/crest • A more detailed benchmark comparison is provided for entrees, showing specific item types that are focus areas for each chain.

  9. www.menutrends.com/crest • New items and LTOs are also featured for each chain, keeping you up to date on the latest happenings. • The new DeckBuilder also includes a web link to Datassential’s MenuTrends INSIDER, where you can download updated slides every month.

  10. www.menutrends.com/crest • The premium item comparison offers a quick look at how each chain is positioning its more premium dishes. • Examples for that chain’s closest competitors are also provided to contrast varying approaches.

  11. www.menutrends.com/crest • Each chain’s full menu is also shown. • Here’s a small sample of the TGI Friday’s menu, organized by menu header.

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