Cluster Platforms Integration Possibilities

1. Cluster PlatformsIntegration Possibilities Rainer Sträter Daniel Guedes

2. Action Objectives • identify integration possibilities • discuss possibilities • propose an integrationmodel

3. Agenda • introduction • history of Brazilian and EU cluster platforms • lessons learned • structure of Brazilian and EU cluster platform • integration possibilities • potential timeline • discussion • next generation collaboration and knowledge management

4. Cluster platform GOALS • communication & collaboration • knowledge management • observe clusters communication & collaboration knowledge management observatory

5. Integration benefits • access to people’ s knowledge across borders • access to market (suppliers, customers and partners) • expand the boundaries of cluster networks

6. Cluster platform Histories ECO version 2 and ECCP version 1 are launched US Cluster codes and performance measures by Porter US cluster codes are translated to Europe cluster codes by Ketels, Lindkvist and Sölvell EU-10 cluster mapping EU-27+4 cluster mapping and launch of ECO version 1 ECCP version 2 (under discussion) 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Future Conceptual definitions deployment of EAD platform, publish indicators Technical definitions Development, pilot project, tests, training and launch Discussions started ecommerce platform

7. Lessons learned • have a clear understanding of the target group (e.g. surveys) • start the platform with limited key features and enhance continuously in small steps • only launch well tested features to avoid disappointed users • provide an easy to understand user navigation (KISS) • avoid redundant content • the quality and actuality of information, including user and organization profiles is crucial • do not underestimate the initial and ongoing marketing effort

8. Cluster Platform Structure Brazil APL Portal APL Network BDN • present maps and profiles of clusters, cluster organizations, support institutions and local governments • cluster products • clusters development plans • news & announcements • documents • calendar events • good practices • user profiles • communities of clusters, interest groups and staff (GTP) • discussion boards • blogs • wikis • documents • bookmarks • activities • data of clusters, cluster organizations, support institutions, local government • surveys forms and data • KPIs, statistical data • provide data for APL Portal

9. CLUSTER Platform Structure EU clusterobservatory.eu clustercollaboration.eu • mapping of clusters and cluster organisations • catalog of users, organizations, networks, sectors and regions • scoreboard • trainings (classroom) • calendar, wiki and library • mapping of cluster organizations and cluster members • communities of cluster organizations and special interest groups • cluster and user profiles • calls and tenders • projects (EU and international) • matchmaking events • offers and requests • good practices • training

10. Platform Structure EU clusterobservatory.eu clustercollaboration.eu communities interests groups communities cluster organizations restricted access public access restricted access public access

11. Integration possibilities • cross platform mapping of cluster organizations • cross platform public activities/news exchange • cross platform search • linking blog entries • cross platform contact list • following users across platforms • cross platform community activities / news exchange • cross platform communities • benchmarking

12. cross platform Mapping of co integration approach • Brazilian cluster organizations will be visible on the European cluster platform and vice versa • selecting a cluster organization will present the name and a link to the profile of this cluster organization • the link will redirect to the profile located at the original platform or at the homepage of the cluster organization

13. Cross platform activities exchange

14. Cross platform search integration approach • structured search results from both platforms • results are ordered by relevance • results are transparently tagged with the national flag to indicate the origin • the proposed integration technology is based on open and worldwide standards called OpenSearch

15. Linking blog entries integration approach • connecting blog entries is possible today (no implementation is required) • there seem to be a lack of understanding how to use the powerful linking of blog content • create a very simple tutorial explaining the usage of links between blog entries

16. cross platform contact list

17. Follow users Across platformS

18. cross platform community activities

19. cross platform communities

20. benchmarking • the existing European clusterobservatory platform does provide cluster information based on number of employees until 2009 • access to this data is not restricted (public available) • the observatory information is presented on an google map with advanced filtering possibilities • a technical integration of cross country data is less challenging than the harmonization of the underlying “key performance indicators” • at this point in time an integration of the two observatory platforms is not recommended

21. benchmarking • the complexity of providing up to date and reliable data about clusters is driven by: • defining regional key performance indicators that allow international benchmarking as well • keep underlying data up to date • establish a successful incentive program that motivates the cluster managers to provide valuable data about their cluster (crowd souring)

22. Summary • a number of integration possibilities have been identified and (technically) analyzed • the technical implementation could start immediately • we propose to involve the users/cluster managers on the corresponding national collaboration platforms to prioritize the integration possibilities by voting the most valuable feature • based on our lessons learned we recommend to start with a small number of features and implement additional integration possibilities step by step • initiate the harmonization of “key performance indicators” for an international benchmarking

23. Potential timeline iterative integration approach review user acceptance the review phase verifies the user acceptance and optimizes the implementation if required implementation the implementation phases comprises the specification, development and testing

24. Integration challenges • considerable integration and development effort • Increased total cost of ownership / maintenance costs • impact on platform evolution due to increasing complexity

25. Discussion

26. Next generation • online translation as already available from Google • enhanced collaboration functionalities like: • virtual conference rooms, • audio/video conferences • shared working • synchronization of user profiles with existing social networks (esp. LinkedIn and Xing)

27. Next generation • online translation as already available from Google

28. Next generation • enhanced collaboration functionalities (virtual conference rooms, shared working)

29. Next generation • synchronization of user profiles with existing social networks (esp. LinkedIn and Xing)

30. Thank You Rainer Sträter rainer.straeter@web.de Daniel Guedes daniel.guedes@gmail.com

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