Trends and the retail industry
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Trends and the Retail Industry. 2012. A trend is something that becomes popular within mainstream society over a relatively long period of time (more than a few years). It is the direction of a sequence of events that has some momentum and durability. .

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Trends and the Retail Industry

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Trends and the retail industry

Trends and the Retail Industry

2012


Trends and the retail industry

A trend is something that becomes popular within mainstream society over a relatively long period of time (more than a few years). It is the direction of a sequence of events that has some momentum and durability.


Trends and the retail industry

The number of people involved in a trend and its duration will determine whether it's a "fad", a "craze", or a macro trend.


Trends and the retail industry

A fad is a trend that dies down significantly within a few years.


Trends and the retail industry

A craze is a product, idea, cultural movement, or model that gains popularity among a small section of the populace then quickly migrates to the mainstream.


Trends and the retail industry

Crazes are characterized by their lightning fast adoption and swift similar products, ideas, cultural movements or models.


Trends and the retail industry

Crazes and fads are also characterized by their unusually high interest and sales figures relative to the time they are active in the marketplace, as compared with other similar products, ideas, cultural movements or models


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