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Kopparberg Cider. By: Kacie Penman . History. Founded in Kopparberg, Sweden Known for soft water (low mineral content allowing for richer, more natural flavor) Owners back in 1882 and still today value simplicity and uncomplicatedness . Target Audience. Men and women ages 18-35

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Kopparberg cider

Kopparberg Cider

By: Kacie Penman


History
History

  • Founded in Kopparberg, Sweden

    • Known for soft water (low mineral content allowing for richer, more natural flavor)

  • Owners back in 1882 and still today value simplicity and uncomplicatedness


Target audience
Target Audience

  • Men and women ages 18-35

  • Established or un-established people

  • Misfits/weirdoes

  • The easy going who are out to have fun and find adventure outdoors


Message
Message

  • Create a big experience out of small and simple things going on around you


Tv ads
TV ads

  • http://www.youtube.com/watch?v=YWzJZmLHrPw

  • http://www.youtube.com/watch?v=pKunlJxmQt0

  • http://www.youtube.com/watch?v=A031Sk6AbaA

  • http://www.youtube.com/watch?v=R7vMWJo09qU









Media strategy
Media Strategy

  • Advertising (TV, Magazine, posters)

  • Hosted events

  • Sponsoring concerts and bar openings

  • Social media

  • Be including and interactive in all steps

  • Mission: become the UK’s leading premium beverage brand building experts


Campaigns
Campaigns

  • Taste labs in different cities to get buyers involved in deciding on new flavors and comparing against other competitors

  • Paired with Eklectik Magazine to showcase their originality and simple beauty

  • Share experiences on social media with #happenings


Campaigns1
Campaigns

  • Urban Forest

    • 5 weeks in Dalston’s Bootstrap Company

    • Food, drink, live music, street art

    • Showcase inspired beauty of the original town

    • Donating part of proceeds to local charity there

    • Ja Ja Ja Festival

    • Warehouse project

      • Sponsoring these festivals to get more brand awareness


Global local
Global/Local

  • Global campaign

  • Kopparberg is sold in over 40 countries

    • Most in Europe area

    • Asia

    • USA

    • Canada

    • Australia

  • 9 flavors


Evaluation
Evaluation

  • This campaign will work in all countries because all cultures can understand the simplicity portrayed and yet the intriguing quality at the same time.


Differences from u s
Differences from U.S.

  • No different

  • Same language

  • Drink responsibly


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