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COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE

COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE. Tesi di Laurea di Marta Berti Comunicazione Professionale e Multimedialità. Index. Starting point : ethical capitalism Make people know Sustainability Report Improve the Engagement One Report They do it better ! Open issues.

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COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE

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  1. COMUNICARE LA CSR ATTRAVERSO IL BILANCIO SOCIALE Tesi di Laurea di Marta Berti Comunicazione Professionale e Multimedialità

  2. Index • Startingpoint: ethicalcapitalism • Makepeopleknow • Sustainability Report • Improve the Engagement • One Report • They do itbetter! • Open issues

  3. Ethicalcapitalism

  4. Makepeopleknow Reporting: the CSR core

  5. Improve the Engagement

  6. Improve the Engagement AccountAbility, AA1000 Stakeholder Engagement Standard

  7. Sustainability Report • Guidelines and Standard • Global Reporting Initiative (G3.1 –G4) • GBS • ISO 26000 • Copenhagen Charter Economic Environmental Social

  8. One Report

  9. One Report - CreatingShared Value • Reconceiving Products and Markets • Redefining Productivity in the Value Chain • Enabling Local Cluster Development source: Nestlè.com

  10. OneReport - Content

  11. They do itbetter! Best Practices

  12. Shell Timberland Auchan BP Amec Baxter Stakeholder Engagement • Discuss CSR topics with stakeholder • Identify report contents • Call for feedback source: Amec.com

  13. Unilever Ikea Corporate Identity We’re not in the business of making soap, we’re in the business of saving lives. Paul Polman– CEO of Unilever source: Unilever.com

  14. Lockheed Martin Alcatel-Lucent Vodafone Italia Deutsche Telekom Online and offline reporting Mobile apps are the main point of contact between old and new media source: Deutsche Telekom

  15. Cisco SAP Microsoft Continuous Report People first Dialogue Real Time Share yourview

  16. General Mills AT&T Centrica Experian Henkel Novo Nordisk Trelleborg Walt Disney Creativity INTERACTIVE MAPS GAMES and QUIZ VIDEO

  17. Open issues • Is “One Report” the future? • Isthere an ethicalconversion? • Which business perspectives are coming? • Which relation will rise between CSR and marketing? …

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