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Randy Piper

Randy Piper. Products. Internet Radio Free version supported by ads Pandora One- paid version without ads Pandora Mobile Supported by ads 80 million users. Financials. IPO June 15 th , 2011 Valuation of $2.6 billion $138 million revenue in 2011, $1.8 million net loss.

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Randy Piper

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  1. Randy Piper

  2. Products • Internet Radio • Free version supported by ads • Pandora One- paid version without ads • Pandora Mobile • Supported by ads • 80 million users

  3. Financials • IPO • June 15th, 2011 • Valuation of $2.6 billion • $138 million revenue in 2011, $1.8 million net loss

  4. Financials cont. • 88% of revenue from advertising • Content acquisition accounts for half of costs • SoundExchange- content fees • Licensing fees • Rovi- song and artist information

  5. Music Genome Project • Represent songs a set of attributes • Around 400 such characteristics • Reggae Feel • Violent Lyrics • Vinyl Ambience • Recommend new songs using these attributes

  6. History • Music Genome Project conceived in 1999 • Pandora Media founded in 2000 • Pandora Radio launched in 2005 • Mobile version launched in 2008 • IPO in 2011

  7. Royalties • In 2007, proposal to double royalties • Began negotiations with SoundExchange • In 2009, agreed to reduce royalties • Web royalties still twice satellite

  8. Competition

  9. Prediction • Cautiously optimistic • Successful product • Significant competition • Licensing and royalties

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