“Let’s Get Wired…”

1. “Let’s Get Wired…” PRIMEX 2003 Integrating Paper – Publisher – Prepress – Printer Information & Technology Mark Jones Quebecor World

2. "Leadership is a combination of strategy and character. If you must be without one, be without the strategy." Gen. H. Norman Schwarzkopf

3. Outline “Innovative Customer Solutions” • What’s the Situation Today? • How Bad Does it Hurt? • What’s the Plan of Action? • Where Do We Need Help to Move Forward as an Industry? Systems to Systems Connectivity

4. Quebecor World “World’s Largest Provider of Print & Print-Related Services” • World’s Largest: • Flexible & Diverse Manufacturing Platform • Largest Logistics Platform • Leveraged Cost Management • #1 Market Position • Magazines, Catalogs, Books, Direct Mail, Commercial, Retail Inserts, Pre-Media, International, Logistics The Global Leader in Servicing a Growing Demand for Print

5. Paper “The Next Big Thing is Connecting with Customers & Being a Good Customer” • PapiNet Initiative • Global Procurement • Big $, Need for Speed Low… • Procurement Messaging - Transaction – Reporting • Tangible – Trackable – ATOMS not BITS This is Relatively Easy! We Are Continuing!

6. Publisher “It Depends on Sophistication…” • Sync Inside & Outside Services to a Production Schedule • Trafficking – Ad’s – Inserts – Supplied Materials – Often Manual, Error-Prone… • Pressure for Improved Relevancy – Time for Ad Sales – Cost Reductions – More Immediacy Required! We’re Not Yet Done – Several Options Are Available, But This is Hard!

7. Prepress (oops) –PreMedia! “Long Neglected Work In-Process” • Collect Data on Labor & Materials • Files Exist in “Black Boxes” • BITS – Rapid “Content State” Changes • Always Constrained by People, Technology, Process • Demand Old Formats – Avoid “Rich Media” • Resist Supply Chain Integration at Production Level The Evolution to PreMedia is Still Underway! This is the HARDEST!

8. Print “The Digital World is Far Ahead of the “Heavy Metal” World…” • Pressroom Things are Tangible, Measurable • We Have It or We Don’t, We’re On Time Or We’re Not • 1 Question to CSR’s – Where’s My Stuff? • Logistics tools are robust – track anything! • Digital Smart Factory (Or At Least a Reasonably Intelligent One….) This is Hard – But We’re On It!

9. Define the Pain… “It Hurts, But Not that Bad…” • Making Steps to Improve the Infrastructure & Integrate Systems • All Media Challenged to Respond to the Requirements of Immediacy & Efficiency • DEFCON Level 1 – Level 2 is Near… • Customers Are Asking for More & More! • Still resist “middlemen” – 219 of them! Sales Pressure Is Driving Urgency Across Supply Chain IT & Creating Manufacturing Issues – How should we do this?

10. What’s Our Plan? “Since We Are Good at Integration”… • Accounting Systems • Over 20 in 1998 • 1 in 2002 • Administrative Systems Consolidated • Manufacturing Systems to Support Platforms are in Place We’ve Launched an Initiative Called QWik Link This Month

11. QWik Link “The Portal for Online Services Across All Business Units” • A Standard Extranet Structure Containing: • Seamless Access to Reports & Production Information • Web-Based Planning Tools, Automation, Management, Utilities • Services like Digital Asset Management, Collaboration for Print-Specific Workflows • & More… An Improved Customer-Facing Position!

12. Systems-to-Systems “Focus the People on the Complex Problems” • QWik Link Is • Our Structure to Give Customers (& Their CSR’s) Solutions That Automate the Routine • The Connection to Our Customers Who Need Seamless Access to Their Content & Production Information • Customer Data Access Any Time!

13. Appropriate Solutions… “Where QWik Link Is Today” • Customer Interface to • Digital Printing • Book & Targeted Publications • New Catalog Reporting Solution Enabled Q1 Integration of All Customer Solutions to Support Secure Management & Database Integration - (Under the Hood Stuff…)

14. The Next Thing… “Baby Steps” • Use a Standard – Let’s Pick One… • Work Together – Trust Each Other • Facilitate Definitions of What Connecting Systems-to-Systems Means • IT Respect & Inclusion in Every Decision This is Not a Technology Issue!

15. How Much Is Too Much Information? • PDF is Rich Media! • XML is Penicillin! (Not Really…) • JDF is the Future! • Channel Measurement of • Performance • Displacement • Cross-Media Impact • Marketing the Near-Term Let’s Talk About Ourselves….

16. Let’s Get To “Content”… “We Use a Small Piece of PDF…” PDF/X

17. Control for Print “Once We Get to PDF - We Enable New Solutions! “ • Print Management • DALiM’s Ficelle • Agfa’s Delano • QWik Link Solutions • Ads • Web-Enabled Workflow • Submit, Review, Approve & Distribute • Job Tracking, Etc. Turning Technology Into Solutions to Meet Customers’ Needs

18. Utilize for Cross-Media “There is More to PDF Than What We Use for Print…” • Areas Where the Horror Stories Come From & Why Preflight Was Born…Change From Old-Reliable • Must Embrace For the Future! • Agile Content – Fluid Data Files!

19. How Can Print Media Compete! “Repair the Disconnections” • Believe In & Implement JDF-Based Solutions (JMF, etc.) • Participate in Standards Development & Application – User’s Required! • Trust Each Other to Get Things Done! Let’s Get Wired!

20. Thanks For Your Attention!

21. “Let’s Get Wired…” PRIMEX 2003 Integrating Paper – Publisher – Prepress – Printer Information & Technology Mark Jones Quebecor World