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Networking and Using Linkedin to Connect Students, Build Community, and Connect Alumni

Networking and Using Linkedin to Connect Students, Build Community, and Connect Alumni. Dr. Lisa Witzig, Marketing Professor and Researcher @ DrWitzig Dr. Lori Poole, Program Coordinator and Research Initiative Coordinator. Why Use ?. Advertising Building Community

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Networking and Using Linkedin to Connect Students, Build Community, and Connect Alumni

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  1. Networking and Using Linkedin to Connect Students, Build Community, and Connect Alumni Dr. Lisa Witzig, Marketing Professor and Researcher @DrWitzig Dr. Lori Poole, Program Coordinator and Research Initiative Coordinator

  2. Why Use ? • Advertising • Building Community • Prospecting for Instructors • Recruiting Students • Developing Business Partnerships Skeels, M., and Grudin, J. (2009). “When Social Networks Cross Boundaries: A Case Study of Workplace Use of Facebook and LinkedIn,” Proceedings of the ACM 2009 International conference on supporting group work, 95-104.

  3. : Just the Facts • More than 300 million users • Reported Goal: 3 Billion (with a “B”) • Largest Growing Demographic: Students • 2 people join LinkedIn every second = 20 new users have joined just while you’ve been reading this slide! Skeels, M., and Grudin, J. (2009). “When Social Networks Cross Boundaries: A Case Study of Workplace Use of Facebook and LinkedIn,” Proceedings of the ACM 2009 International conference on supporting group work, 95-104. Smith, C. (2014). By the numbers: 100 Amazing LinkedIn Statistics. Retrieved from http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U9-veMb7rwI

  4. What CEO Jeff Weiner is saying about LinkedIn • https://www.youtube.com/watch?feature=player_detailpage&v=jm15S1QmOTw#t=371

  5. : University Apples to Apples • Reviewed/Compared Top 50 online programs to see who is using LinkedIn • “Method” was instructive, not scientific 

  6. Reviewed Top 50 Online Programs • Compiled list of top 50 online universities for bachelor’s degrees, as identified by US News & World Reportfor 2014 U.S. News & World Report. (2014, January 24). “Best Online Bachelor's Programs”. Retrieved from http://www.usnews.com/education/online-education/bachelors/rankings

  7. Top 50 on LinkedIn? • Researched to see if there was a dedicated LinkedIn page for the online program. • If YES, evaluated against 11 criteria (logo, description, photos, etc.)  • If NO, checked university’s main page to see if the online program was mentioned. • If NO, checked to see if there was a LinkedIn Group dedicated to the online portion of the university’s programs. U.S. News & World Report. (2014, January 24). “Best Online Bachelor's Programs”. Retrieved from http://www.usnews.com/education/online-education/bachelors/rankings

  8. Top 50 Online: Bottom Line • 9 of top 50 online universities had a dedicated LinkedIn page for their online program: • Of those without a dedicated page, 7 mentioned the online program on the main page • 9 universities had LinkedIn groups affiliated with the online programs U.S. News & World Report. (2014, January 24). “Best Online Bachelor's Programs”. Retrieved from http://www.usnews.com/education/online-education/bachelors/rankings

  9. Top 50 Online: Who’s showing up? 6 public • Central Michigan University • Indiana University - Purdue • University-Fort Wayne • University of Illinois-Chicago • Colorado State University - Global Campus • University of Wisconsin - Platteville • Charter Oak State College 2 private • Pace University • Embry-Riddle Aeronautical University - Worldwide 1 for-profit • American Public University System

  10. Reviewed Top 50 Online Programs

  11. Top of the Top: LinkedIn Usage

  12. : Leveraging Career Development in Capstone Classes • Modules orient students to Career Center resources and support in developing a resume and a career plan • Discussions guide students on benefits of using LinkedIn • Search-ability of personal pages (based on resume content) • Job search functionality • The more you put in = the more you get out

  13. : Connect Students,Offer Support & Build Community • Discussions • Promotions • Jobs • Members • Special CSU-G alumni group Student Life at CSU-Global Campus LinkedIn Page:http://www.linkedin.com/groups/Student-Life-CSUGlobal-Campus-4467925?gid=4467925&mostPopular=&trk=tyah&trkInfo=tas%3ACSU-global%2Cidx%3A1-1-1

  14. Q&A:What is your university doing on

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