Membership involvement is the key to healthy growth
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Membership Involvement Is the Key to Healthy Growth. United States Power Squadrons District 8 Spring Conference 26 April 2008 D/Lt Anita F. Walker, P. Today’s Agenda. Why – Why are new members so important What – What are the statistics How – How can we make this happen

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Membership involvement is the key to healthy growth

Membership Involvement Is the Key to Healthy Growth

United States Power Squadrons

District 8

Spring Conference

26 April 2008

D/Lt Anita F. Walker, P


Today s agenda

Today’s Agenda

  • Why – Why are new members so important

  • What – What are the statistics

  • How – How can we make this happen

  • Appendix (review from the Fall Conference)

    • When – When should the various actions happen

    • Who – Who can/should lead and participate in getting/retaining new members

Our goal is to improve membership involvement


People join and renew for different reasons

People Join and Renew for Different Reasons

  • Education – to take classes

  • Boating Club (Fraternity/Fellowship) – to enjoy activities on and off the water with a group of people they like

  • Community Service – to improve the boating education of the area

Remember, we’re a volunteer organization


Why don t members stay

Why Don’t Members Stay?

  • Some reasons are outside of our control

    • Moving, illness, etc

    • Different expectations

  • Some reasons are within our control

    • Not enough recognition or feeling part of the organization

    • Not matching interests to activities

    • Lack of communication: newsletters, personal follow-up

    • Exclusionary behavior


Why is it so important to keep our members take the long view

Why Is It So Important to Keep Our Members? Take the Long View

  • Do you have enough volunteers for bridge and committee positions?

  • Do you have enough teachers and students for advanced grades and electives?

  • What percent participate in social and community events?

The path to the bridge or teaching often requires experience. Retaining members provides for future health


Healthy growth is the key set goals for your squadron

Analyze

Present

Situation

Determine

Obstacles

List

Inputs

Utilize

Available

Information

Build a

Support

Team

Healthy Growth Is the Key! Set Goals for Your Squadron

  • Get the numbers (stay tuned, we’ll get to that in a minute)

  • Examine the status of your availability, knowledge, skills and attitudes related to the goal

  • What will achieving the goal cost in time, money, other resources of the squadron?

  • What information can I get from members in our squadron, district or national

  • Identify the people, both within the squadron and outside it, whose support you will seek in achieving the goal

Source: Operations Training, 2008


For you formula fans

For You Formula Fans!

  • There are two sources to retrieve your own information

    • Go to the USPS home page (need your certificate number)

      • Under the admin to membership

      • Click on District reports and find your squadron

    • Go to the Dues Database (Need your squadron number and password) www.usps.org/dues/reports/reports.php)

Let’s take a look at the most current numbers for our district


We are starting to see improvements across the district

We Are Starting to See Improvements Across the District

1 Does not include Life members

2 2007 totals include Miami Beach and Everglades

3 April 07 - April 08

4 2008 YTD

5 06 and 07 non-renewals


Last fall we used pompano as an example

Last Fall, We Used Pompano As an Example. . .

This is a dramatic change. Let’s talk about what we did differently and how we measure success


We look at a variety of measurements along with net membership gain

Interesting Notes from 2006

32 different people took an elective or advanced grade (7 were new members and 13 of the 32 did not attend a dinner meeting)

61% of members took a class or attended an event

Our dinners averaged in 65 and more than 100 people attended the Change of Watch

Interesting Notes from 2007

34 different people took an elective or advanced grade (11 were new members and 10 of the 34 did not attend a dinner meeting)

75% of members took a class or attended an event

Our dinners averaged 74 and more than 125 people attended the Change of Watch

We Look at a Variety of Measurements Along With Net Membership Gain

Most of our non-renewals are in the 25% who did not participate at all. Don’t get discouraged, we can’t keep all of our members!


What did we do differently

What Did We Do Differently?

  • Took advantage of a change in USPS rules – passing a boating class

  • Improved our follow-up

    • Commander’s letter, COW invitations

    • Follow-up phone calls

    • Dinner seating, serving and set-up

    • Thank you notes

    • Recruited students

      • Advanced Grades and electives

      • Instructor Re-certification

      • Operations Training

You can do these things in your squadron


What did we do differently cont

What Did We Do Differently? (cont)

  • Expanded our activities

    • District cocktail parties/events

    • Rendezvous & other land events

    • Tiki Bar

    • Sebastian clamming event

  • Tied all departments to membership involvement

  • Combined the nominating process with membership involvement

    • It’s okay to say ‘no’

    • What do you want to do – new proctors, instructors, major chairs

  • Taught more electives


Why is participation increasing

Why Is Participation Increasing?

  • We introduced new members to as many veterans as possible

  • Our new members’ enthusiasm was contagious

  • We attempted to recognize all contributions – great and small

  • We are inclusionary rather than exclusionary

    • Event follow-up

    • Personal invitations

Last year, we formulated a plan and with the help of many, we ruthlessly executed it!!


Let s talk about specific actions to increase new member involvement

Let’s Talk About Specific Actions to Increase New Member Involvement

  • Educational opportunities – as some of our new people took OT, they wanted to take more classes

  • New member follow-up

    • ‘Dogs on the Dock’ and other new member specific activities

    • Dinner meetings

    • Executive Committee calls

Which activities have you found successful?


Summary

Summary

  • To continue to increase involvement and reduce non-renewals requires an organized effort by our Squadron Leadership – a plan

  • We each need to develop and continue our plans that match the diverse needs of our membership with the variety of opportunities the Squadron offers


Appendix

Appendix


Each bridge position offers opportunities for first second and third year members

Each Bridge Position Offers Opportunities for First, Second and Third Year Members

Commander’s

Department

Exec’s

Department

Admin’s

Department

Education

Department

  • Dinner W/the Commander

  • Participate/ chair a Committee

  • Coop Charting

  • Change of Watch

  • Participate/ chair a Committee

  • Dinners

  • Land/water Events

  • Participate/ chair a Committee

  • Be an Assistant

  • Proctor

  • Take Courses

  • Teach Courses

Treasurer’s

Department

Secretary’s

Department

  • Participate/ chair a Committee

  • Be an Assistant

  • Write Articles

  • Participate/chair a Committee

  • Be an Assistant


We continued passive communication and improved expanded our active communication

We Continued Passive Communication and Improved – Expanded Our Active Communication

  • Passive Communication

    • MARINER (our newsletter)

    • Commander’s Letter

    • Other mailings (Membership Involvement Event Invitation, COW, Thank-you notes)

  • Active Communication

    • Calling Committee

    • Commander’s follow-up call

    • Face to face discussions

    • Greeting at Dinners

    • Executive Committee Calling

    • Asking for participation in a focused way

    • Nominating Committee


Membership involvement is a three year cycle not a silver bullet

Membership Involvement Is a Three Year Cycle, Not a Silver Bullet


Practical tips

Practical Tips

We need to look at 2008 for continuing to improve – Consistency!!


Many of the executive committee make 2 phone calls per month

New member

just completed

the Public

Boating course

New member

transferred from

another squadron

New member

may or may not

have completed the

Boating course

Many of the Executive Committee Make 2 Phone Calls Per Month

Call 1

Call 2

Call 3

Discuss Upcoming

Classes

Talk About

Previous Events

Talk About

Previous Events

Date of Dinner

Discuss Upcoming

Classes

Discuss Upcoming

Classes

Invitation to Proctor

Date of Dinner

Date of Dinner

Date of Other

Events

Date of Other

Events

Date of Other

Events

Ask About the

Mariner

Ask About the

Mariner

Ask About the

Mariner


Contact information

Contact Information

  • Please call me if you want more information or help

  • Anita F. Walker – 954 781 8061 or

    [email protected]


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