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What does this advert suggest about children’s behaviour?. Today’s session. Behaviourism. S. R. Behaviourists aren’t interested in what happens in between S and R. They don’t think you need to know. Social learning theory. S. O. R.
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Behaviourism S R Behaviourists aren’t interested in what happens in between S and R. They don’t think you need to know.
Social learning theory S O R Social Learning Theorists say that things take place within the organism that mediate between S and R. You do need to know about the person’s mental processes.
Social learning theory • Agrees with behaviourist learning theories • Classical conditioning • Operant conditioning • Adds two important ideas: • Mediating processes between stimuli & responses • Observational learning
What did the children need to do in order to reproduce the behaviour later?
A person pays attention to someone else’s behaviour They memorise the behaviour they have observed They practice the behaviour themselves Given a reason, they may use it Encoding Imitation Motivation Social learning theory Attention
Social learning theory • Observation • Model & modelling • Imitation • Reinforcement & punishment • Vicarious reinforcement & punishment
Bandura (1965) Aims and conclusions External validity Internal validity Ethical issues
Mediating factors • What is the observer paying attention to? • How effectively have they encoded the behaviour? • How able are they to reproduce the behaviour? • Do they have the motivation to perform the behaviour?