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What does this advert suggest about children’s behaviour?

What does this advert suggest about children’s behaviour?. Today’s session. Behaviourism. S. R. Behaviourists aren’t interested in what happens in between S and R. They don’t think you need to know. Social learning theory. S. O. R.

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What does this advert suggest about children’s behaviour?

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  1. What does this advert suggest about children’s behaviour?

  2. Today’s session

  3. Behaviourism S R Behaviourists aren’t interested in what happens in between S and R. They don’t think you need to know.

  4. Social learning theory S O R Social Learning Theorists say that things take place within the organism that mediate between S and R. You do need to know about the person’s mental processes.

  5. Social learning theory • Agrees with behaviourist learning theories • Classical conditioning • Operant conditioning • Adds two important ideas: • Mediating processes between stimuli & responses • Observational learning

  6. Bandura’s SLT research

  7. What did the children need to do in order to reproduce the behaviour later?

  8. A person pays attention to someone else’s behaviour They memorise the behaviour they have observed They practice the behaviour themselves Given a reason, they may use it Encoding Imitation Motivation Social learning theory Attention

  9. Social learning theory • Observation • Model & modelling • Imitation • Reinforcement & punishment • Vicarious reinforcement & punishment

  10. Bandura (1965) Aims and conclusions External validity Internal validity Ethical issues

  11. Mediating factors • What is the observer paying attention to? • How effectively have they encoded the behaviour? • How able are they to reproduce the behaviour? • Do they have the motivation to perform the behaviour?

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