Week 15 Lecture 2. Advertising Effects// Regulation of Advertising. What makes a successful ad?. Advertising professionals would disagree. Many ads win awards but don’t increase sales. “Surfing” (2000 ) – “Best ad of all time” http://www.youtube.com/watch?v= dFuuHPkORsA
Regulation of Advertising
Criticisms of Advertising
Advertising cover to inform, but also to sell the magazine and to sell the advertising pages inside the magazine --
Committee for Advertising Practice
After production: Consumers may complain and request investigation.