The FASTEST Growing Social Network!

1. The FASTEST Growing Social Network!

2. In June this year, nearly 93 million Internet users visited Twitter.com, an increase of 109 percent from the previous year, as the social networking site achieved strong gains across all global regions. (comScore, Inc.) • Fastest Growing Member Community Destinations in February 2009

3. WHAT’S TWITTER? We came across the word "twitter," and it was just perfect. The definition was "a short burst of inconsequential information," and "chirps from birds." And that’s exactly what the product was. —Jack Dorsey • History • Founders: Jack Dorsey, Evan Williams, Biz Stone • July 15th, 2006  Publicly introduced • April 2007  Fully incorporated • Southwest festival

4. What makes Twitter so unique? -It’s a social network and micro blogging service that allow the users to follow (subscribe) other users. -Users post messages limited to no more than 140 characters. -These “tweets”, or messages, will appear on the author’s profile page. -Each “tweet” is publicly visible by default. • -The users can also group their “tweets” by topic, simply by typing # (hash tags) before the word or phase • -The “@” symbol followed by the username is used to address a reply message specifically from another user. • - The “Twitter Lists” is a feature that first began in late 2009 to help organize the members of the network. • -The service also includes Twitpic (for picture), memozu.com and NotePub (online Notepad) for content hosting service.

5. Who are Twitter users? • 2008:6.0 Million Users (11.1% of adult Internet users.) • 2009:18 Million Users (3.8% of adult Internet users.) • 60% of Twitter users abandon their accounts within their first month of use. • Twitter's retention rate is only 40% compared to MySpace and Facebook who enjoy a 70% user retention rate. • According to Mashable, Facebookcounts more than 250 million active users, 120 million of which they claim login at least once daily." • 2010:(Projected) 26 Million Users (15.5 % of adult internet users.)

6. What is going on in the world society nowadays? Don’t underestimate the power of twitter. It can save lives. • Twitter saves lives in Africa, in April 2009; a single tweet from actor Ashton Kutcher resulted in 90,000 mosquito nets being donated to help protect the people against Malaria. • Kutcher’s Twitter account also beat CNN for the most subscribers.

7. Some Celebrity Twitter Accounts • britneyspears (Britney Spear) • MissKellyO (Kelly Osbourn) • nicolerichie (Nicole Richie) • chaningtatum (Channing Tatum) • mrskutcher (Demi Moore) • itsmeleighton (Leighton Meester) • aliciakeys (Alicia Keys) • chicky (Amanda Bynes)

8. Key Elements of Facebook and Twitter • Facebookappeals to people looking to reconnect with old friends and family members or find new friends online • Facebookis very easy for most people to use. • Twitter on the other hand, uses small “byte-size” bursts of communication

9. Different Communication Styles for Different Social Settings THE WEDDING ANALOGY

10. Why People Love Twitter • Worlds of email, instant messaging and blogging. • Twitter has quickly built brand awareness and a loyal following, especially among the technically skillful. • When asked why they love Twitter, some users might say “I can ask a question and get an instantaneous response”. They crave the ability to “tap into the collective consciousness” of others on the network

11. Is twitter’s popularity linked to other technology like smart phones? • Only 8% Of US Smartphone Users Use Twitter According To New comScore Data • Thereport from comScore, which mainly looked at what countries are driving Twitter’s worldwide usage growth, indicates that mobile access to the social service in Europe is even smaller at just 2.8%. • Facebookand Google Maps reign as Most Popular Smartphone Apps

12. Global Search in Twitter Usage *Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

13. Asian Countries, by % of Twitter Users and Total Users No. Country Rank in Sysomos’ report % of Twitter Users (Sysomos report) Estimated Total Twitter Users • Indonesia 6 2.34 5,616,000 • Japan 8 1.47 3,528,000 • India 10 0.97 2,328,000 • Singapore 12 0.88 2,112,000 • Philippines 13 0.85 2,040,000 • Malaysia 18 0.47 1,128,000 • Thailand 25 0.30 720,000 • China 30 0.23 552,000 • South Korea 30 0.23 552,000

15. Cultural/ Societal Importance • Help promote business, political campaign • Keep people updated • It is very addictive

16. Future trends • Twitter will be even more popular than what it is today as there will be better in services providing such as security, better users/followers interaction.

17. THANK YOU

18. Bibliography • http://www.twitip.com/twitter-versus-facebook/ • http://www.comscore.com/Press_Events/Press_Releases/2010/8/Indonesia_Brazil_and_Venezuela_Lead_Global_Surge_in_Twitter_Usage • http://www.mobilemarketingwatch.com/only-8-of-us-smartphone-users-use-twitter-according-to-new-comscore-data-8442/ • http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/ • http://www.nytimes.com/2010/01/03/weekinreview/03carr.html • http://www.greyreview.com/2010/01/26/twitter-in-asia-total-users-by-country/ • http://womeninbusiness.about.com/od/twittertips/a/twitter-statistics.htm