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Earth911 December 6, 2007 Sandra Keil—Manager, Government Affairs PowerPoint PPT Presentation


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Earth911.com December 6, 2007 Sandra Keil—Manager, Government Affairs. A One of a Kind Resource. 16 years of consolidating environmental resources in one easy-to-access network: www.Earth911.com 1-800-CLEANUP. Unique Public/Private partnership

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Earth911 December 6, 2007 Sandra Keil—Manager, Government Affairs

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Earth911 december 6 2007 sandra keil manager government affairs

Earth911.com

December 6, 2007

Sandra Keil—Manager, Government Affairs


A one of a kind resource

A One of a Kind Resource

  • 16 years ofconsolidating environmental resources in one easy-to-access network:

    www.Earth911.com

    1-800-CLEANUP


Earth911 december 6 2007 sandra keil manager government affairs

  • Unique Public/Private partnership

  • Onlynational database of its kind created to empower public to make informed decisions for a better environment


Earth911 december 6 2007 sandra keil manager government affairs

  • Provides local recycling, reuse and disposal information

  • Includes over 80,000 individual program/special event listings

  • Selection of over 250 different materials and services


The nation s online recycling community

The Nation’s Online Recycling Community

  • Google’s #1 Listing for “Recycle,” “Recycling,” “Prevent Global Warming,” “Beach Water Quality,” “Paint Disposal,” and more…


Earth911 december 6 2007 sandra keil manager government affairs

  • More than Five Billion Consumer Products display Earth 911.com and our 1-800-CLEANUP

    (Motor Oil, Paint, Pesticides)


Earth911 december 6 2007 sandra keil manager government affairs

  • Referred to by more than 187,000 Web sites


Earth911 december 6 2007 sandra keil manager government affairs

  • Reached more than 90 million households through media partnerships including Comedy Central, Cox Newspapers, Hearst Magazines, G4 TV and 3 appearances on Oprah in 2007 alone


Growing with focus on the environment

Improve the Earth 911 Web site

Expand user experience

Enhance and upgrade coordinator features

Engage media in use of Earth 911

Upgrade phone hotline

Growing with Focus on the Environment


Earth911 org a new look

Earth911.org : A New Look

  • New Web site launched earlier this year

  • Easy content based system

  • “Googlish” search mechanism expanded

  • Focus on new content, rotating articles, visitor interaction & commenting


New functionality

New Functionality

  • Public commenting/ Blogging capabilities

  • Encourage topic discussions

  • Engage visitor to come back


Earth 911 dynamic front page content

Earth 911: Dynamic Front Page Content

  • Dynamic content on front page

  • Daily changes with articles

  • Special events/ local & national


Earth easy coordinator access

Earth Easy: Coordinator Access

  • “Earth Easy” way to add local data

  • Add local community content via Word Press

  • Designated coordinator section


Increased flexibility

Increased Flexibility

  • Sorting capability

  • Adjust service boundaries

  • Visuals for curbside listings

  • Previewing

  • Calendar


Calendar features

Calendar Features


Engaging the media

Engaging the Media

  • Cox Newspapers – 26 newspapers

  • World Now – 96 TV stations nationwide

  • Hearst Magazine – The Daily Green

  • G4 TV – Gcycle campaign

  • Comedy Central – Address The Mess campaign


G4 tv s gcycling

G4 TV’s Gcycling


The daily green hearst communications

The Daily Green – Hearst Communications


Comedy central s address the mess

Comedy Central’s Address The Mess


Quote of the day

Quote of the Day

It's not what you do once in a while, it's what you do day in and day out that makes the difference.

-Jenny Craig


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