Name: MOHAN REDDY Reg.no: 112GCMA009. Internship Training At Mother Dairy, Yelahanka. INTRODUCTION.
Mother Dairy, Yelahanka
India is a country where 70% of the total population is dependent on agriculture. in modern day’s dairy, poultry and sericulture the secondary agriculture practices followed, milk is one of nutrition’s diet which is consumed to meet the day requirements of the human body and maintain a balance diet.
Type of the company: Government
Year of incorporation: In june 1974,
3.Curd 10.Badam powder
4.Masala butter milk 11.Paneer
5.Tetra pack milk 12.Peda
6.Flavoured milks 13.Burfi
7.Ice cream plant 14.Jamoons
1) Jersey 9) Thirumala
2) Heritage 10) Agri gold
3) Arogya 11) Kaveri
4) Dodla 12) Amulya
5) Saptagiri 13) Niligiri
6) Shivashanker 14) Govardhan
7) Shruthi 15) Mukunda
To be country’s No.1 in manufacturing and marketing of quality milk and milk products in terms of export, major market share, and socio-economic uplifetment of all the stakeholders.
Procurement Production Marketing Administration Finance
Dept. Dept. Dept. Dept. Dept.
Transport Quality FGS & Store MIS Account &
Definition of production:
Reception of raw milk
Testing & grading
Chilling from 4 degree
Pumped to milk tankers
Passed to packing machine
Ready for Distribution
Marketing is process of exchanging goods and services between producers and consumers. It is a human activity directed at satisfying needs and wants of the consumers.
Role of marketing manager:
“organization is not the mere bricks, motor, machineries or inventories. They are the people. It is the people who staff and manage organization”.
Scope of HR department:
Preparation of annual budget.
Maintain of sales ledgers.
Preparation of cost sheet.
Finance department have 30 members employees.
Swot, acronym for strengths, weaknesses, opportunities and threats. Through such an analysis, the strengths and weaknesses exiting within the organisation can be matched with the opportunities and threats operating in the environment. This is very crucial for the existence, growth and profitability of any organisation
A strength is an inherent capacity which an organisation can use to gain strategic advantage.
A weakness is an inherent limitation or a constraint which creates strategic disadvantages.
An opportunity is a favourable condition in the organisational environment which enables it to consolidate and strengthen its position.
A Threat is an unfavourable condition in the organisation environment which creates risk for, or causes damage to the organisatio.
Mother diary is providing milk and milk products under the different kind of brand names , have made a sufficient name and fame in the minds of people for its quality, availability and relatively satisfying the needs of ultimate consumers and it has made a sufficient mark on established brand among the milk and milk products. initially when Mother Dairy was started, its capacity of production was less, as for now it has uplifted for higher production capacity.