Consumer behaviour
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Consumer Behaviour. MMM Sem IV. CB & Marketing concept. Production Orientation Sales Orientation Marketing Orientation. STP with captive consumers. Need Want Desire. Marketing Mix & CB. Product Price Place P romotion. CB & Brand Success. Consumer & M arketer’s Strategy

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Consumer Behaviour

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Consumer behaviour

Consumer Behaviour

MMM Sem IV


Cb marketing concept

CB & Marketing concept

  • Production Orientation

  • Sales Orientation

  • Marketing Orientation


Stp with captive consumers

STP with captive consumers

  • Need

  • Want

  • Desire


Marketing mix cb

Marketing Mix & CB

  • Product

  • Price

  • Place

  • Promotion


Cb brand success

CB & Brand Success

  • Consumer & Marketer’s Strategy

  • Developing Consumer Needs

  • Eg. Nestea & Britannia Biscuits


Customer value satisfaction trust retention

Customer Value, Satisfaction, Trust & Retention

  • Marketing Orientation to Consumer Buying Behaviour

  • Value Creation

  • Building Customer Trust

  • Securing Customer Retention


Cb economic instability

CB & Economic Instability

  • Role of Consumer In Economic Recession

  • USA

  • Europe

  • Asia

DEBATE


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