consumer behaviour
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Consumer Behaviour - PowerPoint PPT Presentation


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Consumer Behaviour. MMM Sem IV. CB & Marketing concept. Production Orientation Sales Orientation Marketing Orientation. STP with captive consumers. Need Want Desire. Marketing Mix & CB. Product Price Place P romotion. CB & Brand Success. Consumer & M arketer’s Strategy

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Presentation Transcript
cb marketing concept
CB & Marketing concept
  • Production Orientation
  • Sales Orientation
  • Marketing Orientation
marketing mix cb
Marketing Mix & CB
  • Product
  • Price
  • Place
  • Promotion
cb brand success
CB & Brand Success
  • Consumer & Marketer’s Strategy
  • Developing Consumer Needs
  • Eg. Nestea & Britannia Biscuits
customer value satisfaction trust retention
Customer Value, Satisfaction, Trust & Retention
  • Marketing Orientation to Consumer Buying Behaviour
  • Value Creation
  • Building Customer Trust
  • Securing Customer Retention
cb economic instability
CB & Economic Instability
  • Role of Consumer In Economic Recession
  • USA
  • Europe
  • Asia

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