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Sustainability Business Survey

Sustainability Business Survey. Contents. Methodology Sustainability in General Importance within Career Green Practices in Everyday Life. Methodology. Methodology. A link to complete an electronic survey was sent out to the MIT Sloan student body.

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Sustainability Business Survey

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  1. Sustainability Business Survey

  2. Contents • Methodology • Sustainability in General • Importance within Career • Green Practices in Everyday Life

  3. Methodology

  4. Methodology • A link to complete an electronic survey was sent out to the MIT Sloan student body. • The survey was open from April 2 – 15, 2008. • Two reminder emails went out on • April 8 • April 15 • A total of 376 surveys were filled out during the fielding period (236 completed and 140 partial).

  5. Sustainability in General

  6. Green Business Movement • 93% of students agree that the green business movement provides an opportunity to create new jobs, services, and products. % Agree n = 297

  7. Guidelines on Green / Sustainable Business • Three out of four agree that clearer guidelines should be implemented. % Agree n = 283

  8. Factors on Determining if a Company is Green • About 60% strongly agree that the company’s own practices determine if the company is green / sustainable. % Agree n = 271

  9. Most Important Factor on Determining if a Company is Green • The most important factor for students is the company’s business practice. % % % % n = 267

  10. Environmental Responsibility in the Bottom Line • The percent of students doubles in agreement that a company will need to build responsibility into its bottom line to be successful. Today Future % Agree n = 257

  11. Importance within Career

  12. Employment • The majority of students have secured a job or are currently employed. n = 251

  13. I am still in the process of my job search • Over a quarter of students agree that they have researched the environmental records of company’s that they are interested in working for. % Agree n = 70; low sample size, interpret with caution

  14. I have secured a job offer • Close to 60% of students that have secured a job agree that a company’s environmental record and/or it’s commitment to sustainable business practices did not factor into his/her decision about the position. % Agree n = 139

  15. I am currently employed at or affiliated with a company • 72% of students that are currently employed agree that they would like to learn more about the company’s sustainable business practices. % Agree n = 38; low sample size, interpret with caution

  16. Plan to Launch Own Business • Half of the students that responded said that he/she plan to launch their own business. Q10. n= 247, Q19. n = 240

  17. Envisioned Business • Of those that plan to launch their own business, most believe that they will maintain a healthy bottom line while minimizing impact on the environment and plan to start their business with sustainable business practices in place. % Agree n = 124

  18. Green Practices in Everyday Life

  19. Household Products • 45% strongly agree that he/she prefer to purchase environmentally friendly products. % Agree n = 242

  20. Gauging Environmental Friendliness • The top three ways that students gauge whether or not the product is environmentally friendly are by recyclable contents, product labeling, and reputation of the company that makes it. % % % % n = 241

  21. Recycling • The majority of students never bring their own bags to the supermarket. n = 241

  22. Commuting • Nearly half of students commute to campus via public transportation. n = 241

  23. Paying More • 3 in 4 students are willing to pay more if a product contains all natural ingredients. % Yes n = 240

  24. Switching Brands • Over 50% of students have switched brands in the last six months for a product that contains all natural ingredients. % Yes n = 240

  25. Graduation Pledge • 73% of students are unaware of what the MIT Sloan Graduation Pledge is. n = 240

  26. Student Status • Nearly half of the students that completed the survey were first-year MBA /LFM/ SDM students. n = 240

  27. Wish to be Contacted by Media Relations • 83 students wish to be contacted by Media Relations for student quotes. n = 239

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