Robert Kirk

1. Pre-Listing Packet For Sellers Cerritos Reality “Commitment to Excellence” RobertKirk Realtor

2. Table of Contents Introduction Client Testimonials Biography/Resume Staging – Preparing You Home for Sale ( General) Staging – Preparing Your Home for Sale (Bath, Kitchen, Bed) Staging – Preparing Your Home for Sale (Living Areas, Exterior) Strategic Partners (A) Strategic Partners (B) Marketing Plan (Comparison Shop) Marketing Plan (Advertizing Staff) Marketing Plan (First -Third Week) Marketing Plan (On-Going) Marketing Plan (Determining the Homes Value) Marketing Plan (Closing Letter) Cerritos Reality “Commitment to Excellence”

3. Introduction As an agent for Cerritos Reality, I welcome the opportunity to consult with you regarding your residential needs. We at Cerritos Reality believe in providing the most professional, informative, loyal and dedicated service possible. Your best interest will always come first and our firm will place your concerns ahead of our own in each and every transaction. For every single customer, we will work as hard as we can to help them achieve their dreams. Cerritos Reality has been in business for many years. We have ten in house sales people and an additional five person office staff. We specialize in a small number of select properties and as a member of MLS ( multiple listing service) we have vast resources available that can be tailored to your needs. Unlike, some of the larger firms Cerritos Reality is able to target advertizing funds to better serve you, while allowing for the flexibility to utilize more creative ways to market your property than offered by our competitors. Likewise, we quickly adapt to the diversity of each individual. It is our goal to make the selling of real estate as cost effective as possible while maintaining the highest level of service. Myself, born in Long Beach and living in the community I serve has provided me with an intimate knowledge of the community's character and growth potential. Being very familiar with our schools, recreational faculties, shopping areas, and transportation I am able to better satisfy your special real estate needs. I am devoted to my family, my colleagues, and my community. Furthermore, I understand that you define the standard of quality and service, and your loyalty must be earned. Thank You, If you have any question please do not hesitate to contact me. Cerritos Reality “Commitment to Excellence” RobertKirk Realtor

4. Client Testimonials "It's important...to trust your realtor..."Thank you, for your continued effort. I know I am not the easiest client and I appreciate all you have done. It is important while in the home sale/purchase process to trust your realtor and to not feel like you are bothering them. M & R Aviles, January 2013 “Rob could have not done a better job for us."Rob, you could have not have done a better job for us. You never let us give up on finding that perfect house. Rob you made us feel like family! What I really appreciated was that you gave us straight answers and real advice. You did not just simply tell us what we wanted to hear. M & L Bordon, August 2013 Cerritos Reality “I wouldn’t use anyone else."I am a Realtor out of state and I know first -hand great Realtors, and that is exactly what you get with Rob. He is an expert in what he does, and I wouldn’t use anyone else. Thanks Rob for a successful short sale closing! R. Volz, June 2013 “Commitment to Excellence”

5. Biography/Resume Professional Experience • Cerritos Reality: Norwalk, California, real estate sales person Jan.2013 to present. • DRE License #00988444. • Direct Access: Orange California Owner/Operator 1991 – 1996 • Wholesale broker of new and used computer, electronics and peripheral devices. • Kellie Industries: Laguna Hills California, Managing Principle 1984- 1991. • Super value distributor of computer peripheral products, private labeled video displays • and cards for the resale market , brokered distressed electronic inventories . Education • Sunbelt Properties: Long Beach, Calif. - internship (Cerritos College) Jan. 2013 to present • Assist with farming residential, commercial and Industrial properties. • Cerritos College: currently enrolled in real estate software, real estate escrow, and real • estate investments. • Long Beach City College: 2007 -2010 • real estate principles, practices, finance, mortgage, legal aspects • property management, appraisal, advanced appraisal. Certificate of achievement – real • estate. Certificate of accomplishment - real estate appraisal and property management. • MS Specialist, IT Help Desk Cerritos Reality • Professional Associations • National Association of Realtors • California Association of Realtors • Multiple Listing Service for Los Angeles • National Notary Association “Commitment to Excellence” Hobbies • I enjoy cycling, racquetball, horses, waterskiing , and skippered a 38 trawler in San Diego • California.

6. Cerritos Reality “Commitment to Excellence”

7. Marketing Plan (Continued) Cerritos Reality “Commitment to Excellence” Our Advertizing Team! Sara, Kellie, and Rob

8. Marketing Plan (Continued) • On-going • Report weekly to clients • Show property to prospects • Review price based on agent input & market conditions • Utilize various marketing medias for community & agent awareness • Marketing Your Home is very personal and uniquely yours…. • What does your home have to offer? • Property Features & Benefits • Neighborhood Features & Benefits • Selling Price • Agent Commission & Incentives • Tax Incentives • Other Buyer Incentives • Investment Property • Throughout the Selling Process – We will be there to assist you. • Consultation & Agency Relationship • Comprehensive Competitive Marketing Analysis & Property Profile • Preparing your Home for Marketing • Home Presentation Strategy • Extensive Marketing Plan • Reporting • Qualified Buyers • Negotiating • Offers • Escrow Process • Relocation Cerritos Reality “Commitment to Excellence”

9. Marketing Plan (Continued) • Factors that Determine the Value of Your Home • Location • Where your home is located may be the single most important factor when determining • the value of your home. • Condition • The condition of your home affects the price and how quickly it will sell. The appearance • both inside and out can bolster the buyer’s perception . Since emotion plays a large part • in buying a home the buyer’s first look is important! • Price • Establishing a correct price for a home will help insure a quick sale. The comparative • market analysis will enable you to decide the optimum price for your home. • Competition • Buyers will evaluate your home against others they deem comparable. Properties currently • for sale and properties that recently sold will have the greatest impact on the market value • of your home. • The Market • The real estate market is always changing and these changes may affect property values. • Knowing that it is difficult to forecast the market, a flexible marketing plan will help • prepare you and your home for sale. Cerritos Reality “Commitment to Excellence”

10. Marketing Plan (Closing Letter) Dear Prospective Seller, We appreciate the opportunity to present to you with our pre-listing package, and would like to also provide you with a marketing plan and analysis. The real estate market changes everyday. A comparative market analysis (CMA) would give you the most up-to-date information about what is happening in your market area. Properties included in such analysis will vary in size and amenities in comparison to your home. To account for any difference we will include an adjusted analysis. This will more accurately indicate a price range on today's market based on factors like the neighborhood you live in, the actual size of your home, and it’s specific amenities. The comparative market analysis will provide you with information that indicates the appropriate price range for your home in today’s market. It is very important that your home is priced correctly and that it is in “showroom” condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively price homes will attract the most qualified buyer. Thank you again, for the opportunity. We look forward to helping you with you real estate needs. Sincerely, Cerritos Reality “Commitment to Excellence” RobertKirk Realtor

11. Long Beach Sober Living 3231 Curry St. Long Beach, Ca. 90805 For Sale 5 BEDROOMS > 3 BATH > SINGLE LEVEL 2 CAR GARAGE > LONG BEACH SCHOOLS 1,592 SQ. FT. LIVING SPACE • Great for first time buyers. Clean with lots of potential. Cozy living with private backyard in a very nice community. • Brand new addition. • Recently remodeled kitchen and new tile in bathrooms. • Forced air and heating • Great patio with built-in brick barbeque • Double pane windows and sliding glass door • Must see to appreciate! Included in the price is a pre-owned • washer and dryer, refrigerator, and water softener. CALL FOR MORE DETAILS! Cerritos Reality ________________ 1110 Alondra Blvd. #BE17 Norwalk, Ca. 90650 RobertKirk Cerritos Reality.com Phone (562) 860-2451 Agent