Mathieu Turpault Director of Design mturpault @ bresslergroup Victor Bruzeau Designer

1. International Houseware Show Connecting unmet needs with emerging technologies 11.March.2012 Mathieu Turpault Director of Designmturpault@bresslergroup.com Victor BruzeauDesigner Rob TannenDirector of Researchrtannen@bresslergroup.com VedangKulkarniDesigner 2400 Market Street, Suite 1-2 Philadelphia, Pennsylvania 19103 Augmented reality meets sketchup by Bruce Branit

2. Presenter’s Background Rob Tannen PhD/ Director of research & interaction design / 16 years in product + interface research for brands including Boschand Thermador/ Certified Professional Ergonomist Mathieu Turpault/ Partner and Director of Design / 15 years of product development experience including Black&Decker and Hamilton Beach / Industrial Design background /Focused on User Interface and Industrial Design integration by process and Multi Sensory Brand Language (MSBL)

3. Contents Introductions Bresslergroup& our experience with housewares User need research methodologies overview Emerging technologies Defining our users Unmet user needs around the house Wrap up & next steps

4. Who We Are 40 years of research driven product development experience Industrial Design, User Interface and Engineering services Consumer / Commercial / Medical markets International and multi-cultural staff Over 150 international patents and design awards

5. Houseware Expertise • Long lasting relationships with globally trusted housewares brands • Expertise in kitchen and cleaning appliances • From small to large appliances • Extensive user research in this market

6. Houseware Expertise • Applica, SpaceMaker product line

7. Houseware Expertise • CleanCut, Automatic paper towel dispenser

8. What We Do User Research Identify unmet user needs We apply creative technical innovationto connect unmet user needs with emerging technologies Design Technical innovation Innovative products Engineering Track emerging technologies

9. Connecting Indoor and Outdoor IHHS 2010 • Project Goals • Connecting associated indoor and outdoor activities • Provide sustainable, energy efficient solutions • Outcomes • Presented trends at Housewares Show (2010) • Conceptualized new ideas in appliance design focusing on sustainability and human factors

10. Kitchen 2.0 Research & Ideation IHHS 2011 • Project Goals • Define emerging social trends and opportunities in kitchen and cooking-related behaviors • Develop near-term concepts synthesizing user experience, sustainability, ergonomic and social trends • Outcomes • Conceptualized “MySpice” resource-sharing app • Conceptualized new ideas in appliance design focusing on sustainability and human factors

11. User Research Methodologies

12. Research Methodologies Quantitative Statistical/Conjoint Analysis Ergonomic Assessment Surveys Market Research Usability Testing Task Analysis Generative Evaluative User Interviews User-Generated Design Attribute mappings Qualitative Ethnography Triangulated – pulling information from multiple research methods to identify gaps, opportunities & conflicts Sequenced – utilizing qual then quant research methods to first define the how , then the how much Actionable – translating researching findings into specific design challenges with measurable outcomes

13. Ethnographic Research Contextual field observation to learn how products are used in real-world tasks and environments Identifies gap between designers intent and consumers actual use Encompasses multiple dimensional including ergonomics, workflow, aesthetics and brand perception

14. Remote Ethnographic Research Remote version of contextual research; participants self-record activities prescribed by researcher Ideal for longitudinal studies and activities that take place over broader time/space periods Provides time/cost savings and improved geographical access

15. Concept Evaluation Above and beyond the traditional focus group - participatory design processes Hybrid methodology combines individual feedback or home-based research with follow-on group collaborations Covers multiple dimensional including ergonomics, workflow, aesthetics and brand perception

16. Emerging Technologies

17. Emerging Technologies Haptics Lack Of Sleep • Vibro-tactile feedback • Multi-sensorial touch • Computer and medical Sophisticated user interface technologies developed for smart phones and tablets as well as complex medical equipment will find its way into more mainstream products, offering great opportunities for richer user experiences.

18. Emerging Technologies Brain wave-controlled video games Bio-sensing Clothing application • Photometric • Electrochemical • Contact Vs. wireless A lot of wearable medical devices as well as consumer wearable devices are leveraging this technology to capture bio data mostly for audit and prognosis purposes. The technology is evolving from contact technology to non-contact technologies broadening the potential applications Cardio watches Nike+ pressure sensor shoes

19. Emerging Technologies Cloud computing • Light computing (client) • Servers at remote locations • Information portability Decentralization and delocalization of computing will enable greater portability of data and applications throughout the home. Low-tech computing technology could be added inexpensively to many devices enhancing their core functionality exponentially

20. Emerging Technologies Touch sensitive surfaces • Touchscreen • Capacitive sensors • Projected This well established technology for computer applications is venturing into new potential applications where any surface could be turned into a touch sensitive surface. The maturing of these new technologies will open up a lot of opportunities around the house.

21. Emerging Technologies Augmented reality • Advances in computer technology • 3D Computer Aided Design (CAD) • Becoming usable Augmented reality has long been seen as an awkward technology requiring complex gears and equipment. Advanced in computer technology and 3D modeling are making this technology viable from a user stand point through the use of standard smart devices

22. Emerging Technologies Tele presence • Work video conferencing • Working from home While professional video conferencing systems are adopted at work such as the Cisco Tele-presence systems, software solution such as Skype and Face-Time are becoming ubiquitous at home. While still confined to smart phones, tablets and computers, we are likely to see an expansion of usage enabled by cloud computing

23. Defining Our users

24. Meet the Parker family • Kate and Peter are in their late 40s, early 50s and have 2 children, Jessi 13 and Ben 24. • Ben recently came back from college • Our focus today will be on Kate and Ben

25. Meet the mom: Kate, 48 • Kate is happily married to Peter. They both have well establish white collar jobs and work full time. Kate is a marketing manager for a mid-size manufacturing company, her job is very demanding and she tend to work an average of 50 hours a week. • Time is a precious commodity around the Parker’s house and Kate does not have much time to deal with life at home. She needs to rely on Jessi and Ben to help out around the house. • While Kate is approaching her 50s, she is an avid user of social networking services such as Facebook and LinkedIn. This is largely a consequence of her attempt to learn about these social networks for the purpose of understanding her daughter’s aspirations and attractions. She is constantly connected and cares very much about her friends opinions and regularly checks with her girlfriends on trivial matters. • Starved for time at home • Relies on kids to help out around the house • Social networking junkie

26. Meet the son: Ben, 24 • Ben is a Millennial, he recently graduated from college but was force to come back home as he was unable to find a job to leverage his knowledge and capabilities. Ben is part of what's called the boomerang generation, coming back to where they came from. • Ben is highly educated, has always been very well taken care for. As a millennial he has a sense that society and by extension his family owes him back for all of his hard work. • Returning home and helping out around the house is a difficult concept for Ben to grasp because of his sense of entitlement • Is back home, not by choice • College education • Sense of entitlement

27. Unmet Needs Identification Waking up Getting ready Walking the dog Dinner time Daily chores A day in the life of the Parker family, looking specifically at Kate and Ben Unmet needs identified during multiple projects Tasks and areas that seemed to have received very little attention

28. Unmet User needs

29. Waking up - 7:00 Problems & opportunities Haptics Lack Of Sleep • Difficulty waking up • Tired during the day • Low quality sleep • Not sleeping enough The Bedroom has remained an area hermetic to technology advances. With the exception of alarm clocks but advances in bio sensing and haptic offer a number of opportunities that could solve a number of problems. Bio-Sensing Different Sleeping Habits Waking Up Late

30. Waking up – Smart Bed Light therapy brightens the room on a schedule consistent with the circadian rhythm Wireless sensors sense circadian sleep cycles Heating and cooling can help in the process of falling asleep or awakening Vibro-tactile feedback vibrate the bed for gentle awakening • Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro-tactile feedback and temperature changes along with light therapy for a gentle awakening

31. Waking up – Smart Bed • Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro-tactile feedback and temperature changes along with light therapy for a gentle awakening

32. Getting ready - 8:00 AM Problems & opportunities Cloud computing • Dressing up for work • Dressing up with the weather • What will others think? Getting ready for work can be a difficult task for a number of people. Keeping track of business meetings and the limited number of business outfits available, dressing in a weather appropriate way or making sure that others will vet our design decisions are all issues that need to be dealt with. Augmented reality

33. Getting ready – Smart mirror Weather and calendar forecasts Software applications can connect to daily planner or weather forecast and generate computerized predictions (learn as you go) Social network input Connection through social network site would enable Kate to get a short selection of trusted connections to comment and vote on outfit options Face recognition software application automatically adjusts the setting between users to create personalized experiences Virtual dressing 360 Digital wardrobe can be selected to be mapped to Kate’s body image reflection for digital dressing Cloud computing connects all of your date and aggregates information for a richer user experience • The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe

34. Getting ready – Smart mirror Online shopping Could develop standards for online clothing digital format so that Kate can digitally try outfits from her favorite retaillers Biomorphic data acquisition Smart applications can track general body dimensions and make recommendations based on body type and dimensions Delayed video output This is not a mirror but a video feed. It detects when Kate turns around 360 degrees and delays the video feedback so that she can look at her back or replay the spin back and forth • The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe

35. Getting ready – Smart mirror Benefits • Virtual dressing • Saves time • Optimizes wardrobe usage • Enables future online shopping • The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe

36. Walking the Dog - 11:00 AM Problems & opportunities Bio-Sensing • Lack of exercise • Improper nutrition • High cost of veterinary care Finding guidance on how to train, walk or feed pets is a real issue for a number of pet owners, one that could be solved by simple existing technology solutions already applied for human health tracking.

37. Walking the Dog – Smart collar Bio sensing Heart monitoring and general vital signs tracking And bluetooth connection to nearby smart devices Data logging Stores information for recommendations, trend analysis and veterinarian download • App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities

38. Walking the Dog – Smart collar Bio sensing Heart monitoring and general vital signs tracking And bluetooth connection to nearby smart devices Data logging Stores information for recommendations, trend analysis and veterinarian download • App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities

39. Walking the Dog – Smart collar Bio sensing Heart monitoring and general vital signs tracking And bluetooth connection to nearby smart devices Data logging Stores information for recommendations, trend analysis and veterinarian download • App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities

40. Daily Chores - 5:00 PM Problems & opportunities Augmented reality • Lack of cleaning expertise • Broad range of cleaning products • No objective evaluation of effectiveness Cleaning around the house is perceived by everyone as a chore, a repetitive task that requires skills and attention to details. There is a generational shift where housecleaning skills are not being taught or transferred from parents to children as much as it used to

41. Daily Chores – Cleaning window Augmented reality The App lets Ben scan the room through the augmented reality window of his smart device Planning and To-Do lists A cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day • Uses object identification to provide user with best practices for cleaning and maintenance

42. Daily Chores – Cleaning window Augmented reality The App lets Ben scan the room through the augmented reality window of his smart device Planning and To-Do lists A cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day • Uses object identification to provide user with best practices for cleaning and maintenance

43. Daily Chores – Cleaning window Augmented reality The App lets Ben scan the room through the augmented reality window of his smart device Planning and To-Do lists A cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day • Uses object identification to provide user with best practices for cleaning and maintenance

44. Daily Chores – Cleaning window Benefits • Tech tool increased compliance • How-to guides and tutorials • Knowledge sharing • Reward system • Uses object identification to provide user with best practices for cleaning and maintenance

45. Dinner time - 8:00 PM Problems & opportunities Cloud computing • Work/home boundaries • Over reliance on technology • Lack of social interaction As technology becomes more ubiquitous around the home it becomes increasingly difficult to maintain clear boundaries between home and work. Tech devices are used to keep kids occupied and disconnecting them from their device can lead to fights. The social interactions suffer and family cohesion can be at risk Touch Tele-presence

46. Dinner time – Smart table Wireless jamming The table disables router wireless functionality The rest of the house data transfer goes dead, it is time to get diner together Selective interactivity Touch sensitive glass can display any content but could also display a chosen wood veneer look and feel for a more traditional dinning experience • The smart table is leveraging technology to increase and enhance social interactions

47. Dinner time – Smart table Communication Content could be shared as talking point for the whole family to communicate on news related matter Selective interactivity Individual content could be enabled but controlled based on social interaction objectives • The smart table is leveraging technology to increase and enhance social interactions

48. Dinner time – Smart table Tele-presence Embedded and integrated technology can turn this small dining table into a virtual friends and family dining experience Tele-presence Dining with Grandpa or aunts and uncles becomes easier and can increase social interactions within larger family circles • The smart table is leveraging technology to increase and enhance social interactions

49. Dinner time – smart table Benefits • Technology for social interaction • Controlled access to data • Expanding beyond the close family • The smart table is leveraging technology to increase and enhance social interactions

50. Next Steps Watched her get dressed We slept with Kate Learned how to clean Went running with Cricket Had diner with the whole family Internal filtering of concepts based on value, feasibility and intellectual property factors Iterative design refinement and prototyping paired with consumer input and testing Full product development process through engineering and development