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Over 6 years experience across product distribution and marketing.A graduate of Banking and Finance, Lagos State Polytechnic with specialty in English LanguageAs served as Stock Keeper with Aeon Co. M BHD., Cashier with 7Eleven Stores and operations assistant at GlaxoSmithKline, also served as a Promotional and Marketing Officer at Tequila Events.Experienced in direct consumer targeting and product promotions

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Co ordinator

CORPORATE PROFILE

©2015DEEM


W h a t w e d o

WhatweDo!


Co ordinator

COMPANYOVERVIEW

DEEM is one of the fastest growing Integrated experiential marketing communication company in Nigeria. We enable brands have strategic intimate and integrated interactions with their audience .

We offer key competence in Consumer experiential engagement

The services provided have gained for us the recognition of our customers and earned us the admiration of our competitors. We utilize aggressive promotional campaigns to ensure that each client’s goals and objectives are realized.

WE BELIEVE

Brand activation is not a theory;

“it is a natural step in the evolution of brands that wins the heart of the consumer”


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OurValues

Efficienteffectiveness,Trust,Proactivity,InnovationandGrowth.

OurMission

Tobethefirstclassexperientialandeventmarketingcompanybyidentifyingandexploitingopportunities,workingwithtechnicalpartners,creatingchampionsintheindustrysub-sectors,harnessinganddevelopingtheseforthebenefitofourclientsandmarkets,atacompletelyreasonableconsideration.

OurVision

Tobetheleadingexperiential/eventmarketingcommunication

andinvestmentnetworkinWestAfrica.


Objecti v es

Objectives

To offer a range of services to our clients aimed at enhancing the corporate image of their companies to facilitate the achievement of its business targets.

OurPromise

Our promise is to manage all communications and positioning of our client ’s products/services with the objective of strengthening its corporate and service image thereby leading to an easy achievement of business targets

OurCommitment

To build a strong brand profile for your products/services

To introduce your products/services to the Nigerian market and beyond To create high demand for your products/services

To communicate your activities to your target market

To sustain top of mind awareness (TOMA) for your products/services


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Weare…

DEEMmountsmultimediacommunicationcampaignstrategiesthataredesignedtocaptureattentionandchangeminds.Wespecializeinplanningandimplementinghighimpact,resultdrivenexperientialthateducateandstimulatebehaviorchangethusdrivingthebusinessbottomline.

traditionaladvertisingandpublicrelationswithnonconventionalcommunicationtoolstodelivertherightmessage,throughtherightmessenger,totherightpeople,attherighttime.

DEEMTeammakesthestoryrelevantandcompellingtoeachtargetedaudiencetowinthecompetitionforthat audiencesheartsandmindsbyreachingthemmultipletimes,throughmultipletrustedsources.

Wedeveloptargetednational,regionalandinternationalcampaigns:UtilizingarangeofmediachannelsliketheInternet,publicservicearena,mediarelationsandcommunityoutreachtocommunicateeffectivelywithouraudiences.

DEEMalsospecializesindevelopinginnovativetoolsthatdriveawarenessandestablishvaluablepartnershipswiththirdpartyorganizationswhichhaveimpacttoamplifymessages.

Ourapproachintegratesthebestof


Wh a t w e d o

Whatwedo


Our solutions are rooted in deep penetrating insight about the consumers

Our solutions are rooted in deep penetrating Insight about the consumers

Measurement

Consumer Engagement & Experience

Creative

Execution& Implementation

Big Idea

Strategy & Insight


O u r p r o du c t s

OurProducts


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SEMS™

Whetheryouarelookingtohostalargecorporateevent,taketheteamoutoftheofficefor theday or hostsomethingtoraiseyourprofile,our teamandserviceswillturnandputyourideasintoreality.

OureventmanagementservicesencompassthefullrangeofservicesincludingExpos,Productlaunches,Meetthebuyerevent,networkingbreakfasts,sponsorshipandbespokeevents.

Wewillensuretheservicesyoureceiveisofhighestpossiblestandardandwe’llworkwithyoufromstarttotheend,directingoutteamtodeliverthebestforyou.

Weareaflexibleeventmanagementteamandweprovidesupportasrequiredwithcosteffectivesolutionstoorganizingbothlargeandsmalleventsbyplanningcarefully,budgetingeffectively,scheduleaccuratelyandleavenothingtochance.


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IMAS™

Buyers today are being deafened by the noise of so many marketing messages. Everybody is shouting, but very few are been heard.

Let ’s help you grab the decision maker ’s attention.

Our content lead services will help refine your messages and get them through to the right people at the right time to beat your competition.

We help ensure that your various marketing activities are managed in a manner that ensures that they compliment and reinforce the market impact of each other and remain in focus with the strategic positioning you desire.

We also ensure that your various outdoor activities communicate exactly the intents that would best facilitate the achievement required through tested marketing techniques.


Our team

MICHAEL EFIENAMOKWU

OUR TEAM

COORDINATOR

  • Over 6 years experience across product distribution and marketing.

  • A graduate of Banking and Finance, Lagos State Polytechnic with specialty in English Language

  • As served as Stock Keeper with Aeon Co. M BHD., Cashier with 7Eleven Stores and operations assistant at GlaxoSmithKline, also served as a Promotional and Marketing Officer at Tequila Events.

  • Experienced in direct consumer targeting and product promotions

INNOCENT OBOH

PRESIDENT

  • Over 14years experience in Marketing and Brand Management

  • A scholar and teacher of advertising and Marketing

  • Extensive brand/account management work across telecoms, and FCMG brands, Fellow, APCON and LBS Alumni

  • Key pioneer of the popular annual TV reality game show, Gulder Ultimate Search - one of the most watched events in Nigeria’s TV history

ADJOH STELLA

NEW BUSINESS MANAGER

  • Stella a Graduate of Delta State University

  • Experience in Relationship Management

  • Worked for Quartermasters group and over the years managed brands which includes Guinness, Red Label, Etisalat, MTN,


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OurWorks


Crims o n media

CrimsonMedia

BRIEF

OursisteragencysecuredapartnershipagreementwithPan-AfricanFilmDistributionnowCrimsonMultimediabasedinKenyatodistributeandpromoteHollywoodmoviesintheNigerianmarket.DEEM’s responsibilityistobuildactivationthatcreatesawarenessandincreasefootfalltotheboxoffice.

PROBLEM

ThealarmingrateatwhichHollywoodmoviesarepiratedandsoldcheaply,preponderanceofNollywoodmoviesandcableTVhavemadeNigeriansbecomelethargictowardsgoingtothemoviestoseeHollywoodmoviesratherpreferringtheseaforementionedalternatives.

CRITICALINSIGHT

ThetargetaudienceshaveastrongdesiretobeperceivedasbeingintunewiththelatesttrendaroundtheworldespeciallyHollywoodmovies,musicandinternationalnews.Theybelievegoingtothecinemaisacoolwayofsatisfyingtheircravings.


R e d bul l ene r gy d rink

RedBullEnergyDrink

BRIEF

RedBulltheNo.1energydrinkintheworldwhichwashithertomarketedbyArizonaNigeriaLtd.IsnowbeenmarketedbyGreatBrandsNigeriaLtd.(GBNL).AgencywastaskedtohelpopenuptheoutletsuniverseontheIslandaswellasrewardretailersatwholesalersoutlets.WewerefurthertaskedwithensuringavailabilityandvisibilityatPOS

PROBLEM

TherewasaslightabsenceofRedBullasaresultofthechangeinmarketersinNigeria,retailersandconsumerswerenotawareofthebrandspresencesincethechangehencetheneedtoopenupandincreasetheoutletsuniverseontheIslandaswellasrewardingretailerswhobuyupwardsof5trays.

CRITICALINSIGHT

TAsareparticularaboutbeingontopoftheirgameandwouldwanttobeassociatedwiththebestormostpremiuminanatmosphereoffunandhighenergy


H a a n o t om a t o p a s t e

HAANOTomatoPaste

BRIEF

HAANOTomatoPastefromDeekayGrouphasbeenintheNigerianmarketforovertwoyearsbutawarenessforthebrandislow,consumersarenottryingitthusnobrandrecall.AgencywastaskedtodevelopaproductsamplingactivationplanforHAANOTomatoPastethatwillcreateTOMA,inducetrialandretrialforthebrand

PROBLEM

HAANOTomatoPastedespiteitsqualityandpriceisstillyettogettractionwithretailersandconsumers.Alsothereisaneedforthebrandtohaveastrongholdamidstcompetition

CRITICALINSIGHT

TAsareparticularonthekindoffoodandadditivestheyconsume,theywillpreferabrandthatoffersqualityattherightplace.


Ac t ion bi t t e r s idl brief

ActionBitters-IDL

BRIEF

We were contracted by Intercontinental Distillers Limited (IDL) to increase sales for Action Bitters 2 new SKUs and help with the opening up the distribution universe of the brand .

DEEM’s responsibility was to create new routes to market(RTM) at Point of Sales (POS) and at HoReCa.

PROBLEM

There is a proliferation of alcoholic bitters brand and there is a need to own a space at POS and HoReCa. There is also the need to introduce the two new SKUs

CRITICAL INSIGHT

The target audiences have a strong tendency to easily relate with strong World of Mouth (WOM) from Bar Owners, Retailers and Friends. We leveraged on these facts by meeting consumers at contact points (POS & HoReCa) and created and effective push and trial for the brand via direct marketing and advocacy.


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GulderUltimateSearch

Thegrouppresidentconceptualized,createdandmanagedveryfirstGulderUltimateSearch.


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MaltaGuinnessStreetDanceAfrica

Thiswasalsoconceptualized,createdandmanagedbythegrouppresident.Seasons1&2wasablymanagedbyhim


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BritishAmericanTobacco

DunhillProjectBlitzwasdonein2010toexpandtheoutletuniverseofthethreevariantsofDunhilltoNQoutletspanNigeria


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BritishAmericanTobacco

PallmallRuralStormwasdonein2011acrossthe18areasofBATPanNigeria.ItwasmeanttosellPallmallastheVFMbrandofchoiceandtocheckmatetheinfluxofcompetitionbrandsintheborderareas


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DHL

InApril2009DHLNIGERIAhadaCONSUMERENGAGEMENTACTIVITYtitledDHLEXCELSUPPLYCHAINICTCONFERENCE.

Thiswasabiz-to-bizplatformwhichbroughttargetconsumersintoaninteractivesessionwiththeorganization.Theengagemententailedpresentationsonlogisticssolutions,dinner,refreshmentsandentertainment.


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ChickenRepublic

OutletsopeningofChickenRepublicQSRs


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NEXUSEXPERIENCESHOWROOMLAUNCH


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OTHERS


C o n t act us today

ContactUs Today

Plot 117C, Rasheed BaruwaStreet,OmolePhase 1,

Ikeja,

Lagos

+2348032006968

+234803131 5384

Thank You!


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