What is the global packaging project and how can it help you
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What is the Global Packaging Project and how can it help you?. Kim Lymn – Senior Manager Target Roger Zellner Director Kraft. Agenda. What is the Global Packaging Project (GPP)? What is in it for you? How can you use it?. What is success out of this session?.

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What is the Global Packaging Project and how can it help you?

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What is the global packaging project and how can it help you

What is the Global Packaging Project and how can it help you?

Kim Lymn – Senior Manager Target

Roger Zellner Director Kraft


Agenda

Agenda

  • What is the Global Packaging Project (GPP)?

  • What is in it for you?

  • How can you use it?


What is success out of this session

What is success out of this session?

  • Know the Global Packaging project exists

  • Are aware of how it can be used to help you

  • See how broad and deep the effort was to create the output

  • See how easy it is to use


What is the global packaging project

What is the Global Packaging Project?


Global packaging project objective

Global Packaging Project objective

Develop a common language

to allow for

intelligent and informed debate

between & within companies on

Sustainability & Packaging


The global packaging project participants

The Global Packaging Project participants:

  • Technical Support

  • Quantis

  • GreenBlue

  • Academic participation

  • University of Arkansas

  • University of Minnesota

  • University of Manchester

  • Rochester Institute of Technology


Complexity of sustainability needs a common language

Complexity of sustainability needs a Common Language

SustainableSourcing

Compostable

Land Use

Biodegradable

Biodiversity

Renewable

StressedWater

Recycling

  • Fossil Fuel


What was the approach

What was the approach?

  • Develop a basket of commonly used metrics to facilitate business discussions throughout the value chain about the sustainability of packaging systems

  • Use pre-existing internationally recognised metrics where these exist

  • Include Environmental, Social and Economic metrics

  • Builds on existing work


Optimum packaging is the goal

Optimum Packaging is the Goal

  • Our shared ultimate goal does not change

    • Getting product to the shelf in intact through sound packaging designs

  • Packaging is a necessary part of the product offering

  • Too little packaging can create more waste with unsalable product


What is the global packaging project and how can it help you

What is in it for you?


What is in this for you

What is in this for you?

  • Is your company thinking about sustainability?

  • Does your company have a sustainability strategy?

  • Is packaging a part of this strategy?

  • Will you be reaching out to external partners to execute this strategy?


How will this help you

How will this help you?

  • Retailers can drive their sustainable packaging strategies by using the GPP to engage partners in a common language

  • Store brand vendors can bring ideas forward to their customers using the GPP common language

  • Service providers can leverage this common language to agree to how to measure & communicate accomplishments


Talking about sustainability with your customers

Talking about sustainability with your customers

  • How much plastic has been taken out of all the packaging you sell?

  • You have plastic bottles and jars from many suppliers

  • The GPP allows you to collect the same type of data so you can combine it all for a great story


You can develop a simple compelling message for your customers

You can develop a simple & compelling message for your customers


Sustainability journey will be on going

Sustainability journey will be on-going

  • Tools will evolve

  • Results are only as good as the data

  • Packaging is leading the broader sustainability journey for consumer goods

  • Embrace the opportunity for change


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