Teaching International Marketing. Agenda. The Basics Basics of marketing Segmentation, Targeting and Positioning Marketing Mix Basics of international marketing Teaching Approaches Presentation: Global vs. Comparative Observational Experiential Application. Focus.
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Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Design a product or
service to meet a
segment’s needs and develop a
marketing mix that
will create a competitive advantage in the minds of the selected target market
Identify and describe
and decide which
to go after
Manufacturer Inside the Country
Manufacturer Outside the Country
Price discrimination across markets