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The ABC’s of Leadership PowerPoint PPT Presentation


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Jennifer Biskey Erin Card Jesse Fretwell Jennifer Hilliard Joshua Trantham. Presented By:. The ABC’s of Leadership. Introduction. Focus: Technology. Strengths and Weaknesses. Strengths Affordability Easy to read Ability for readers to relate to the book Credibility of Dr. Hall

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The ABC’s of Leadership

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Jennifer biskey erin card jesse fretwell jennifer hilliard joshua trantham

Jennifer BiskeyErin Card

Jesse Fretwell

Jennifer HilliardJoshua Trantham

Presented By:

The ABC’s of Leadership


Introduction

Introduction

  • Focus: Technology


Strengths and weaknesses

Strengths and Weaknesses

  • Strengths

    • Affordability

    • Easy to read

    • Ability for readers to relate to the book

    • Credibility of Dr. Hall

    • Coincides with seminars

  • Weaknesses

    • Outdated look of book cover

    • Lack of investment in advertising

    • Modest biography of the author

    • Limited technological skills to modernize availability of The ABC’s of Leadership


Opportunities and threats

Opportunities and Threats

  • Opportunities

    • Offer as an eBook online

    • Create an audio CD of the book

    • Investment with search engines and advertisements

  • Threats

    • Competition with other leadership books

    • Diminishing amount of book readers


Target market

Target Market

  • Young professionals

    • Leadership is always a part of a job, whether entry-level or managerial

    • Become more aware of different leadership styles


Offer

Offer

  • Discounts

    • 10% off a purchase of 100 books or more

    • Free copy of Dare to be Different with a purchase of 50 or more copies of The ABC’s of Leadership

    • 10% discount if customer purchases both Dare to be Different and The ABC’s of Leadership

    • $2.00 coupon off each copy of The ABC’s of Leadership when a seminar is booked 8 weeks in advance

    • Offer an eBook


Media and creative

Media and Creative


Media and creative1

Media and Creative


Workbook

Workbook

  • Help readers retain and put to use the information in the book

  • Fill in the Blank, Multiple Choice, True and False, Short Answer, Activities

  • Handed out at seminars after a book purchase

  • Digital Copy with E-book

  • Costs- developing workbook, printing


Audio cd

Audio CD

  • Can listen on long business trips or on the way to work

  • Sirius XM stations

  • Costs- buying the CD’s, album artwork, packaging, recording

    • Recording Studio

      • $40/hour, $790 for 1,000 CD’s in jackets, total $1,010

    • Home Recording

      • $40 for Pyro Audio Creator, $23.82 for 100-pack blank CD’s, total $278.20 for 1,000 CD’s and software


Advertising

Advertising

  • BusinessWeek, Fortune Magazine, Wall Street Journal

  • Costs in BusinessWeek

    • Full page 4 color - $115,600

    • Full page black and white - $78,400

    • 2/3 page - 58,800

    • 1/2 page - $49,000

    • 1/3 page - $31,400

  • BusinessWeek book article


Creative concepts

Creative Concepts

  • New and Improved Book Cover

  • Illustrations for magazine advertisements


Testing requirements

Testing Requirements

  • Ratio of hard copies to eBooks

    • Take total number sold over a 6 month period

    • Separate by hard copy and eBook

    • Divide larger number by the smaller number

    • Arrive at ratio


Testing requirements1

Testing Requirements

  • Example

    • 500 eBooks sold

    • 100 hard copies sold

    • 500/100=5

    • 5:1 ratio of eBooks to hard copies


Budget break even and profit loss analysis

Budget, Break-Even, and Profit/Loss Analysis

  • Possible changes in the market

    • How many books are sold

    • Budget issues

  • Budget Breakdown

    • eBook conversion

    • Audio CD

    • Workbook Production


Budget break even and profit loss analysis1

Budget, Break-Even, and Profit/Loss Analysis

  • Budget Breakdown

    • eBook conversion


Budget break even and profit loss analysis2

Budget, Break-Even, and Profit/Loss Analysis

  • Audio CD

  • Workbook Production

    • Size*

    • Number of pages*

    • Quantity*

    • Coating

    • File type

    • Proof type

    • Cover selection and shipping


Implementation conclusion

Implementation/Conclusion


References

References


May we answer any questions

May we answer any questions?

Thank you for listening


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