Conferences designed to flex and thrive through changing economic times
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Conferences Designed to Flex and Thrive Through Changing Economic Times. Penn State Partners - Conferences & Institutes. Issues in the Market:. 2009 Exhibition and Conf. Industry Outlook: 63% predict revenue growth reduction Industry lags the economy 2009 CES attendance : -22%

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Conferences Designed to Flex and Thrive Through Changing Economic Times

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Conferences Designed to Flex and Thrive Through Changing Economic Times

Penn State Partners - Conferences & Institutes


Issues in the Market:

  • 2009 Exhibition and Conf. Industry Outlook:

    • 63% predict revenue growth reduction

    • Industry lags the economy

  • 2009 CES attendance: -22%

  • Hotel/business meetings:

    • Business meetings: 7% cancelled

    • Attendance: -5%

      NYT, need date


Issues in the Market:

  • Peer Institutions:

    • Reduced travel commitment

    • Stagnant number of conferences; reduced attend.

    • Technology growth/expectations

    • Cost increases (Energy, travel, food, etc.)

    • Generational differences in learning


Challenges to C&I:

  • C&I Business status – to be completed:

    • Enrollments:

    • Revenue:

    • Number of conferences offered and participants


Characteristics of the ‘Ideal Solution’:

  • Allows C&I response to changing market

  • Participant centered

  • Positions C&I as leader in industry

  • Creates competitive advantage for C&I

  • Alters existing value proposition

  • Aligned with Outreach strategic initiatives

  • Generate revenue


Proposed Model

Pre-Conference

Marketing

Market for ‘Add-On’ produts (Team 2?)

  • ‘Communities of Learning’

  • Regional reports

  • Networking

  • Shared pres.

  • Research props.

  • Exhibitor Info

  • Next conf. ideas

  • Pre-Conference Networking

  • Pre-build comm.

  • Define content

  • ID technology

  • Vet local content

  • Distributed Conference

  • Push-pull content

  • Regional reports

  • Set ‘future charge’


Proposed Solution: ‘Distributed’ Conferencing

  • Regional conferencing partnerships

  • Host location shares content with regional partners

  • Test new technologies while hosting:

    • Participant driven content: World Café, Bar Camps, etc.

    • ‘Communities of Learning’ as market development

    • Interactive between partners

    • Post-conference revenue


How it will work:


Revenue Sources for PSU C&I:


Proposed Model

Pre-Conference

Marketing

Market for ‘Add-On’ products (Team 2?)

  • ‘Communities of Learning’

  • Regional reports

  • Networking

  • Shared pres.

  • Research props.

  • Exhibitor Info

  • Next conf. ideas

  • Pre-Conference Networking

  • Pre-build comm.

  • Define content

  • ID technology

  • Vet local content

  • Distributed Conference

  • Push-pull content

  • Regional reports

  • Set ‘future charge’


Overview of the Proposed Solution:

  • Revised model for conferences

    • Distributed architecture (Hub-spoke)

    • Establish University partners (Push-pull)

  • Participant driven

    • Pre- & post-conference

    • ‘Communities of Learning’

    • Market for post-conference products

  • Leverage Technology:

    • Social networking

    • New conferencing techniques

  • Benchmark results


Benefits

  • First in market – Competitive advantage

  • Focus on participant experience

  • Pilot new technologies and techniques

  • Reposition C&I - new suite of services

  • Allows for smaller conferences while increasing revenue

  • New market for maxed-out conferences

  • Allows for balancing of F2F and tech


Pilot Project: Energy Efficiency

  • Appropriateness:

    • ‘Green’ audience open to change

    • Possible grant to support

    • Positions Outreach as a leader in energy


Pilot - How long; how much

  • Human resource commitment:

    • Technology support

    • C&I project management

  • Technology:

    • Room equipped to act as host or partner

    • Option: Partner with PSPB

  • Training for speakers/ID&D:

    • Partner with World Campus


Keys to Outreach Success

  • Organizational commitment

    • Financial and human resources

    • Help with change management

  • Gettingthe ‘right partners’

    • Aligned in tech, commitment, visibility

    • Expertise must benefit PS C&I

    • Passion for the project

  • Willingness to accept risk

    • May involve failed initiatives

    • Persistence is crucial

  • Reinvestigate possible institutional barriers

    • AD03 or workaround

    • Ability to issue CEUs to distance participants?

    • Offer our participants CEUs from partners?


PrimaryBenefits

  • New leadership role within industry

  • New channel for Outreach strategies

  • New business model that can move with the market

    • Proactive rather than reactive

  • New value proposition


• partner w/ facilitators and planners

• content defined by participants

• social networking

• I.D. appropriate technology solutions

• vet local presenters

• social networking

• posted materials from break-outs

• continued conversations

• presentation sharing

• new conference research/proposals?

• exhibitor information

• table sessions – post materials

• World Café activities

• regional report-outs

• participants moderating online communities

• set the charge for the continuing interaction

Partner

Partner

Host

Host

Participant & Partners Planning

Participant & Partners Planning

Inputs

Input to Team 2-type Project

$ Revenue Generation $

• new research

• other conv (?)

• presentations

• courses

Partner

Partner

Face-to-face

Gathering

Marketing(Announce Conference)

Face-to-face

Gathering

Community ofLearning

Community ofLearning

Community ofLearning

Community ofLearning


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